Everyone loves dressing up, but there are plenty of occasions where a simple T-shirt and jeans is more suitable. A well-selected T-shirt will highlight your fashion sense, while creating a level of comfort a suit can’t. T-shirts are great for most occasions, especially casual occurrences like visiting the ballpark or chilling out at home. You’ll probably spend more time in T-shirts than any other item of clothing, especially if you sleep in one too!

The T-shirt doesn’t get much attention because it’s an everyday item. This doesn’t mean you can’t style out your decision to create an aesthetically-pleasing outfit. There are infinite options on the market, so finding the right shirt for you is a difficult process. If you’re struggling to find the perfect T-shirt, this article will provide motivation to help you find the right shirt for you, alongside explaining why different types work so well.

Nail the Fit

We understand the concept that only buff guys look good in T-shirts, but we respectfully disagree. In a plain, fitted T-shirt, muscular guys have a head start, but anyone can get the fit right. It’s important to be honest with yourself and select a shirt that fits well. The sleeves should end at mid-bicep, gently hugging your arm. If you’re slim, a shirt with a tailored torso will help you avoid getting swallowed up. Give yourself more room if you have a fuller figure, remembering a shirt that hugs your chest will make you look bigger. Your shirt should end a few inches below your belt, ensuring your stomach isn’t on display.

Fabric Matters

100% cotton tees are the gold standard. They’re breathable, soft, and strong. A blend on the other hand is less likely to shrink in the wash, with wrinkles that shake out more easily. Cotton is the material of choice because you won’t sweat as much. If excellent quality is what you’re after, aviation shirts are a great choice. There are various designs available that  will help you fly high, whether you’re a pilot or not!

Are Expensive Options Worth It?

Anything above $30 seems steep for a shirt, but there’s something to be said about expensive shirts. They’re generally more durable, using better quality sewing and material. Factories churn out shirts for $5 a piece, but these rarely last. You get what you pay for, so an expensive shirt will have better hems and seams, fit better, and will last longer. Price is an effective proxy for quality construction. Brand shirts focus on quality, and allow you to move more.

Dress Up Plain With a Pocket

Plain is good, but all the way plain can make you look like you’re in an undershirt. An easy solution to this is a pocket. A plain shirt with a pocket creates an air of professionalism for a dress down option, and will ensure you don’t look like you’re about to go out for a run!

To V or Not to V?

There are differing opinions on this, but ultimately your body is the best guide. A crew neck will make your frame look more square, so is a great option for a slight build. If you’re tall, you won’t want a V-neck which elongates your long neck. On the flip side, if you’re stocky, a V-neck is a great way to break up your frame. The main piece of advice is, don’t go too deep on the V!

There are situations in which consumers may find themselves where a hard money loan may be the easiest way to get through a challenging financial situation. But what exactly are hard money loans?

What does it take to get one, and how do you find hard money lenders?

If your financial position is less than perfect but you have assets like an owner-occupied home, hard money may be the easiest way to get the short-term cash you need.

What Is a Hard Money Loan?

The term “hard money” is most frequently used in North America, particularly the United States and Canada. It is a loan secured by a borrower’s hard assets and was used most frequently for commercial loans like new construction. Today, however, more homeowners are turning to hard money loans. Interest rates are generally higher than conventional commercial loans but often qualifications for these loans are much lower. This means even those with poorer credit ratings will frequently qualify. They are designed to be shorter term loans but longer-term private financing options are also available. This type of loan also involves much less paperwork and government regulations because they are most often secured from private investors and lenders as opposed to big banks. They became popular again after the economic crisis of 2009 when banking regulations became so restrictive as to limit the accessibility of loans, particularly home mortgages.

What Does It Take to Acquire One?

With a hard money loan, real assets are often more important than credit ratings. Lenders appraise your assets and these private lenders will often provide a loan to value (LTV) ratio of 65-75%. This translates to the potential availability of a $15,000 loan on real assets of $20,000. You will need to prove you have ownership of assets used to acquire the loans. Lenders will require identification and often other financial, tax and employment information. A property appraisal will likely be involved. The process is, however, far less tedious and much faster than that of a large bank, credit union or other financial institution.

Finding Hard Money Lenders

As these types of loans grow in popularity, finding hard money lenders is becoming easier. The reasons are simple. Hard money loans make economic sense for investors, borrowers, and the communities they serve. The can be secured relatively quickly with less paperwork. Finding hard money loans is simpler with private lenders like Private Loan Financial. PLF connects borrowers with investors who have money to lend. The purpose of the loan is virtually inconsequential. It may be used for home improvements, paying off other debts like credit cards or even to purchase another property.

Why Private Loan Financial?

PLF specializes in residential and commercial hard money loans for both borrows and lenders. This fills that void created by the highly regulated banking industry. It allows more consumers to secure loans through a simpler, quicker process.

There are multiple reasons for selecting Private Loan Financial.

• Ease of use. Getting started is as simple as filling out a short online form.
• Financing for a variety of projects. Secure residential, multi-family, land, commercial, and construction loans through PLF.
• Use the funding as you wish. Pay off high-interest credit cards, consolidate loans, or get needed home improvements.
• PLF provides the tools for success. Seamlessly go from pre-approval, to contract, to closing.
• The process is simpler, quicker than traditional loans. Private Loan Financial offers an easier, faster vehicle for securing money than traditional banking sources.

Contact PLF today and discover why hard money may be your easiest source for residential or commercial financing.

Construction is a $10 trillion industry with many serious efficiency problems. It’s indicative that the difference between the building sector and the average economy in terms of productivity is $1.6 billion a year.

Under these circumstances, it is apparent that starting and subsequently growing your construction business can be a great challenge. It requires a lot of planning and solid knowledge of the market.

On top of that, you will need a good amount of resources that will allow you to accelerate your expansion and increase your operations. That being said, you need a large amount of skillful construction workers as well as the possible equipment that will help you to save both time and money during the construction process.

By now, you might feel that things are already getting extremely tricky. Nevertheless, there is no reason to worry! We did some research and we present to you below 5 powerful tips that will help grow your construction company in an effective manner and without going over budget:

1. Put together a strong team

Finding the right people for the right positions is fundamental for every type of business. Construction is, of course, no exception. For that reason, you need to bring close to you people that you trust and that have long experience in the industry. These can be people that you have worked together in the past or professionals whom you found after the recommendation of your network. In any case, search for those who are really competent and have a good understanding of digital technologies. The last element is extremely important if we take into consideration that digitization is already taking over the industry and that many tasks will be based on robotics in the near future.

2. Support your people actively

As soon as you are done with building your team, the toughest part of your mission begins. You have to learn how to lead them with respect. In that way, you will be able to motivate them and communicate to them your vision for the future of your construction business. To achieve that, make sure that you listen to them and that you don’t alienate yourself from the everyday problems on site. For instance, it would be a great idea to hold regular meetings with your team where you discuss the progress of the projects and the potential problems that might have emerged during the completion of a task. Furthermore, you should try to reward those who perform at their best with small but thoughtful gifts. In the same sense, you should detect and guide those who need an extra push in order to catch up with the schedule.

3. Invest in digital tools

Mark Farmer, the great UK construction consultant, published a few months ago his report about the future of construction entitled ‘Modernise or Die’. In this report, he explained how digital solutions can save construction from the harmful budget overruns (80% of projects), the incredibly low efficiency rates (30%) and the lack of productivity. This approach should be your guide when you are putting together the building strategy of your construction company. Invest in reliable project management tools that will allow you to closely monitor your building projects and to communicate with your team members in real-time. This will save you tons of money and time and will be a decisive factor in your endeavor to grow your business.

4. Don’t throw your data away

The construction industry is wasting or not collecting at all 95% of the data that generates. This is one of the main reasons why you need to invest in a trustworthy construction software, as we suggested above. For those who know how to analyze it, data is power. It is valuable project intelligence which will eventually allow you to establish a more effective construction process and to avoid costly mistakes. Predictive analytics, for example, can help you create a standardized building method. More analytically, even from the designing phase of your project you can be sure regarding the cost, the timeframe and the materials that you need to use based on the location that you operate. Additionally, by keeping a detailed record of everything that takes place on site you can protect your company from painful disputes that stall the progress of your project and eliminate your profits.

5. Build a strong network

The construction industry is swiftly moving from the enterprise to the ecosystem model. Simply put, the big construction giants who accumulate all the opportunities and profits will soon be over. In their place, a collaborative ecosystem will emerge. This new system will be consisted of numerous smaller players who collaborate between them in harmony and share both knowledge and profits. That’s why you need two main elements. Data and a good network. Make sure that you focus on both equally. Create strong bonds with other noteworthy business of your niche and always try to be helpful. Like that, you can in long-term establish your business as an active player on and off site and be the first to know when new investment opportunities will come your way. Lastly, by maintaining a solid network you will be able to find easier capable workers and learning from the mistakes that others have made in similar situations.

Wrapping it up!

To sum up, it is evident that growing your construction business requires a lot of effort and extremely careful investments. However, it’s not impossible if you have the right strategy in place. All you need to do is to embrace digitization and focus on building a proactive network with the help of which you will eventually be able to take the next step for your company.

About the author: Anastasios Koutsogiannis is Content Marketing Manager at GenieBelt. 

Jack Bergstrand the author of THE VELOCITY ADVANTAGE, the CEO and Founder of Brand Velocity Inc. (BV) and Consequent, on the board of the Drucker Institute, and the leading expert on how to increase the velocity of large cross-functional initiatives joins Enterprise Radio.

This episode of Enterprise Radio is working in association with the Author Channel.

Listen to host Eric Dye & guest Jack Bergstrand discuss the following:

1. What is the Velocity Advantage?
2. You say that is helps people achieve better and faster results with less effort and aggravation.
3. In the book you write about the “E-D-B-A” process?  Can you briefly explain what it is and its importance?
4. How does the Velocity Advantage work for small to mid-sized organizations?
5. You offer advice for making velocity your “brand.” What are some steps to accomplishing that?

Jack Bergstrand is author of THE VELOCITY ADVANTAGE and is the CEO and founder of Brand Velocity Inc. (BV) and Consequent, on the board of the Drucker Institute, and the leading expert on how to increase the velocity of large cross-functional initiatives.

Prior to founding BV and Consequent, he was CIO of the Coca-Cola Company, CFO and head of manufacturing and logistics for Coca-Cola Beverages, and chief marketing officer and division manager for the Coca-Cola Bottling Company of New England.

Jack has three master’s degrees: in management from the Stanford Graduate School of Business, in education and human development from George Washington University, and in advertising from Michigan State University.

Website: http://cnsqnt.com

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Chiropractic Marketing Tips

Doctors who practice chiropractic therapy need to perform chiropractic marketing to attract new patients for the medical practices. Chiropractic marketing can be taken in many forms, but it is generally needed to educate the common man about the potential benefits of chiropractic care and encourage new patients to visit the doctor. This marketing will help the chiropractic doctor grow his practice and increase in creating a more lucrative business.

Chiropractic care is an alternative medical therapy which involves in correcting shifts of bones of the spine and subluxations. These subluxations can cause back pain which can be easily treated by chiropractic care. It is believed that correction of misaligned bones can heal some other problems like asthma, headaches and infertility.

Doctors practising chiropractic therapy need to attract patients and spread the awareness of this therapy by developing a few methods and following some chiropractic marketing tips. Word of mouth marketing can quickly do this through referrals, web marketing, free health screening and lecturing. These have been found quite handy tools to market chiropractic therapy. Ideas to promote chiropractic marketing is not easy but can be new and exciting as you put in your research. Chiropractic marketing ideas are old but practiced with a modern twist with the incoming of the digital era.

The old marketing strategies have to be practised digitally to promote the efforts of your practice. Some ideas are tried and tested and stable bringing in good business if appropriately followed. Other approaches can be fun, unique and experimental. A combination of all these ideas can bring your marketing to a mark and get your business, and your client list would grow immensely. A few suggested chiropractic marketing tips are listed below-

1. Chiropractic Newsletter

Having a chiropractic newsletter is the most inexpensive but an efficient way to stay connected with old patients and fetch a few new ones. The newsletter should include all the relevant content you need to convey to the patient. A section on chiropractic topic should be put which offers diet, exercise and other wellness information related to it. Guests should be invited to write articles, and community businesses should be encouraged to offer discounts to the patients who should be stated in the newsletter.

Exclusive discounts of your own products and services should also be conveyed through the newsletter. You can always invite patients to sign up when they come to the office or visit your website to get an appointment. The social media accounts should be used to promote the newsletter with teasers of upcoming events and issues.

2. Sponsor Wellness seminar

Collaboration with spas, health clubs to sponsor wellness seminar is always beneficial to market your chiropractic therapy. This kind of platforms helps a lot. Become partners with other wellness companies or practitioners in the area would make a good team. It will help you grow by giving your access to their client base and customers, who are already interested in the same kind of services you are providing. The point is that you need to invite relevant and quality partners to work with who will add relevant information and offer to attract more people to the event resulting in better chiropractic marketing.

3. Develop a new patient referral program

Incentives are always welcome by people. A program should be developed to encourage patients to refer friends and in return give both the parties some incentive in the form of discounted services, products or free sessions.

4. Use samples to promote your chiropractic practice

If your practice deals with retail products, you can always use them by gifting it to referral patients as samples. It can also be distributed as goodies if you take part in different events like health fairs, charity runs or school programs along with a brochure or card that would give information about your practice along with your contact information.

5. Host monthly Wellness events

A big tip to promote your chiropractic marketing is to host a Wellness event at least once a month to spread awareness about your practice which would be free of cost. Your newsletter should be used to promote the event and also focus the topic which would be taken up in the event. This would create an interest in the patients. Participants should be encouraged to bring their friends and family to the event so that you reach up to maximum people.

Light refreshments and some small gifts along with some fun activities should be combined to promote the event and make it more interesting. The main idea of holding such events is to focus and market your chiropractic practice but also strategize in building more clients and customers. By including diets, exercises, gym safeties and exercises for children can be an add-on to your event.

Final Verdict

Simple, easy strategies and tips would give your chiropractic practice a push and boost up your clientele. Do follow them and see the difference.

By ClientReachMedia.com

Stemming back to the days of Men are From Mars and Women are From Venus, we have understood that there are some fundamental differences between the way men and women think and feel. This difference could not be more apparent in the way in which we communicate, and in the goals of our communication. By and large women are wired with one set of want and needs in terms of communication, and men are wired with another. The two are quite different, but the awareness of the others needs and goals can completely change interactions and our understanding of one another. This one simple explanation has had a profound impact on the way that many couples interact with one another, and are better able to support the other’s needs. So, what are these simple truth’s I speak of?

Women are emotional and evocative by nature. I do not mean by this that we are emotional messes, incapable of rational thought. I mean that we have different goals when we communication. When we are telling out partner about our day, or about a situation that has happened, we are simply asking them to listen to us. We need to be heard, supported, and understood. We don’t need someone to be a bobble head who agrees with us, but we do need them to hear us out and try to understand where we are coming from. The mere act of being able to get something off our chest, and talk it out, is often all we need to feel better, and that we have processed through a situation.

Men are typically more analytical and pragmatic. By this I mean, they assume if we are telling them something, we are asking them to fix it. When their partner starts to tell them about a person or situation that is frustrating them, their mind immediately starts to come up with questions, possibilities and solutions to a problem that may not actually exist. They are problem and solution oriented, and it does not automatically occur to them that all that may be required of them is listen and be a sounding board for their partner.

This is not just a sweeping generalization. This is experience from years and years of working with couples, and verification time and time again, that this is indeed the dynamic, and the way that each person thinks, how they operate, and what they need. It is like a lightbulb goes off when the other person grows to understand that this is how the other person operates, and this is where they have been coming from all this time. When couples learn to ask for what they need, or ask their partner what they need from them in an interaction, you can literally see the body language relax. I practice this myself, and will preface conversations with, “I just need you to listen to me. I just need you to hear me out. I don’t need you to fix anything, and I don’t need anything else from you.” This makes intentions clear to the other person, and makes them relaxed and more able to give you what you need, because your needs and expectations are transparent.

The same works for men. If what they are hoping for is some practical advice, and they feel like all they get is someone who sits and listens, but offers little feedback or solutions in return, they merely ask for what they need. Tell your partner that you are really struggling with a person or situation, and that you really want to run something by them and get their advice. That there are no one else you trust like them, or feel comfortable talking about this with. Now your partner is more alert, aware, and engaged, as you need them to be. With this newfound understanding of how each of you communicates and operates, as well as what your ultimate communication goals are, you will have more productive, and more pleasant interactions. You will be able to meet each other’s needs and support each other in a way that you never have been able to before.

Dr. Nikki Martinez, Psy.D. LCPC, Contributor [Tele-health counselor for www.DrNikkiMartinez.com, Adjunct Professor, Consultant, and Writer].

If you live with an addiction, it can be crippling. Losing control over everyday decisions is undesirable for anyone. There are many addictions, from alcohol to sex, and, of course, drugs. What begins as recreational activities often become habits, which can spiral very quickly into addiction as people seek increasing quantities of pleasure to escape reality. When something has a stranglehold over your life, it can be suffocating. However, if you’re reading this article, you must be ready to make a change.

Admitting you have an addiction is the first step. From there, you can start making positive decisions to empower yourself. Regaining control of your life is admirable, but not easy. If you’re wondering how you can overcome addiction proactively, you’re in luck. This article provides methods for correcting compulsive behaviors.

Seek Alternatives

Natural pleasures are often very rewarding. However, whereas most addictive substances and behaviors provide an instant fix, natural pleasures require effort. Natural highs are achieved by engaging in challenging activities that provide a sense of accomplishment upon completion. Unfortunately, unhealthy methods of attaining pleasure are encouraged in society. As an addict, your brain will be desensitized to these stimuli and release less dopamine, diminishing the effect of the natural “high.” This requires a significantly greater amount of the euphoric chemical to reach your desired high, which leaves you feeling shallow and unfulfilled. However, you can replace these destructive practices with wholesome activities, such as exercise and a healthy diet. Although your reformative choices will feel alien at first, you’ll notice benefits and achieve natural highs as time progresses. Engaging activities leave you feeling happy and satisfied, and you won’t need to turn to your fix for a lift.

Harness Your Creativity

Creative activities keep your mind occupied, while enhancing natural dopamine release to improve your well-being. Whether you choose music, dancing, writing, or another art form, you won’t be subject to adverse side effects, and you’ll experience a higher state of being. Connecting with your creative side is a great decision for an addict, because it not only keeps your mind occupied, it also provides a positive escape in which you have a genuine interest.

Seek Professional Help

Once you decide to do something about your addiction, whether you’re encouraged by loved ones who seek interventionists, or you decide which avenue is best for you on your own, you’ll be one step closer to liberation. At this point, many addicts begin to wonder how long after taking a drug it will stay in his or her body, and become anxious to learn the answer. A cocaine addict, for instance, might jump right in on the first day of treatment, and ask a professional, “How long does cocaine stay in your system?” Don’t be deterred if they hesitate to offer more than a vague response. They may even shift your focus onto more positive trains of thought, and purposely avoid the question. They aren’t trying to deceive you or hide things from you. Although the physiological aspect is profound, what’s more pertinent is your psychological approach to recovery. Professionals will help you tackle the root cause of your addiction. However, in the initial stages of treatment, they’ll be more focused on correcting your physical dependency as quickly as possible. Then, as you progress into a long-term resolution, professionals will delve deeper into the psychological cause of your addiction.

Distance Yourself From People Encouraging Addictions

Socializing with people who encourage destructive behavior will exacerbate your issues. It’s important to surround yourself only with people who value healthy lifestyle choices and positive habits, during and after treatment. Together, you can follow the same passions in life, and avoid situations in which you could once again become vulnerable to your addiction. Although it’s difficult shaking negative people from your life, you have to do what’s best for you. Value life over blind loyalty. This may mean that it is necessary to cut off some of your closest friends, which is often the most difficult task of all. An alternative solution is to take a temporary trip away from your local area. You may need some time to clear your head, in a quiet place in which you can effectively recuperate. This alone time can reduce the stress you feel about cutting these ties. You’ll have time to gain a better perspective, once you’re away from the familiar environment. The trip doesn’t have to be expensive! You can rely on vacation rental services, like Vacation rentals Cali Colombia, instead of paying for a hotel. After all, it’s peace and perspective you’re seeking, and this can be accomplished even when you travel on a budget.

Surround yourself with uplifting people who support you, and remember to put your well-being first, and you’ll be on the road to recovery!

Self-made entrepreneur and feminism supporter Kumari Fulbright is living life to her fullest. Although she has earned multiple qualifications including an MBA, a psychology degree, and a real estate license in Florida with an additional license for Nevada in the works, she shows no signs of slowing down.

In addition to her impressive credentials, Kumari also has also achievements ranging from assisting women, and minority-owned businesses win government contracts, to establishing her entrepreneurial presence in the entertainment industry. While not many can say that they can accomplish as much as Kumari, she attributes her acclaimed success to the unwavering support of her family.

Family – the key driving force

Kumari reveals that family is one of the critical components of her life. I have the kind of family everyone dreams of having. We are tight knit and stick together, they are the reason why I’m resilient,” she adds “My family actually enjoy one another and get together often. My aunts are like built-in best friends. We shop together, talk at least weekly and email and text almost daily.”

The 35-year-old is more than just a beauty, but also possesses profound compassion towards other, less fortunate people. Despite her good looks, Kumari keeps a humble disposition and radiates a jovial personality which she attributes to her upbringing by her parents.

“My parents took us to homeless shelters and soup kitchens as kids as a way to not only to teach us the importance of helping the less fortunate but as a reminder of the blessings in our own life.” Since then, Kumari has always been active in community service all throughout her college years into adulthood.

While working at a public affairs firm in Dallas, Kumari has helped several MBE (Minority Business Enterprises) and WBE (Women’s Business Enterprise) certified companies secured lucrative government projects. “It was a very fulfilling experience to help these companies grow” she adds.

“My family actually enjoys one another and we travel together often.” When Kumari is not busy with her ventures, she enjoys spending time on the road visiting other countries with her loved ones. So far her travels have taken her across cities in Europe, and South America and she has no intention to stop anytime soon.

“Traveling is one of my favorite hobbies and tools for personal growth. It gives you an understanding and compassion that cannot be achieved in any other way.”

Screenwriting debut

Despite her success in the business world, Kumari currently is working on a number of pet projects as she wants to keep doing what she loves. With entertainment being one of her strongest passions, she has co-founded Shades of Black Productions and partnered up with Aloris Entertainment to develop two television series pilots. She is trying her hand in screenwriting, which has since garnered interest from Netflix.

Kumari’s love of entertainment goes beyond the bright lights and silver screens. She founded an event planning company during her college years which she managed to get Eminem to perform at the local Detroit nightclub.

“I’ve always love to host parties and provide people with an amazing time,” says Kumari. “Even if it’s just a private dinner party in my home. I like to have all the final details nailed down perfectly before showtime. And when curtains roll up, I just sit back and watch others enjoy the ride.”

While there is still a long road ahead until we’ll finally be able to see Kumari’s screenwriting debut hit our screens, she remarks that the early stages of development have been going smoothly.

This is all attributed to the support of the Rhode Island-based Aloris Entertainment, which has numerous theatrical releases and television programs under its belt. “In a way these are guys are like family, very supportive even though this is something I have never done before,” she praises.

Another project that Kumari is heavily invested in is the Freedom Initiative Project. Arguably one of the most important projects that she has ever worked on, Kumari wants to make a difference, and give back to the women of America in a big way.

The Freedom Initiative Project is a not-for-profit organization serving women experiencing transition and dislocation. The Project assists women, during times of struggle, in reaching their personal potential and achieving independence.

Going back to her volunteerism roots from her past, Kumari hopes to bring the same amount of support and compassion to women who are recovering from traumatic experiences like abuse and incarceration. She hopes that the Freedom Initiative Project can provide guidance, and reach out and assist these women in education, housing, and moral support.

Though it is an ambitious undertaking, Kumari is optimistic that her past experiences in overcoming traumatic experiences, as well as her community service background will give her the edge to see this project succeed. She remains thoroughly committed to fostering a symbiotic relationship between women and their communities.

When asked what the essential qualities to succeed as an entrepreneur are, Kumari simply replies “Life is full of ups and downs, but it’s the ability to stay determined, relentless, and persevere till the very end that pushes you to the finishing line.”

About Kumari Fulbright

Kumari Fulbright leads the Freedom Initiative Project with passion and a lifelong commitment to service in the community. Kumari holds a Bachelor’s degree in psychology from the University of Michigan-Ann Arbor and a Masters of Business Administration (MBA) in management from the University of South Florida.

She has studied law at The University of Arizona’s James E Rogers College of Law and where she was selected for membership in the Arizona Journal of International and Comparative Law.

Kumari brings a diverse career background ranging from assisting women, and minority-owned businesses win government contracts to entrepreneurship within the entertainment industry.

Kumari was inspired to start the Freedom Initiative Project by her own experiences of transition. She believes that with education, opportunity, and a supportive network, women can rise above their circumstances to become contributing members of their communities. Along with a dynamic Board of Directors and dedicated volunteers, Kumari hopes to help women rise from abuse and recidivism to independence.

Follow Kumari Fulbright on Twitter and Facebook.

With devices becoming smarter and data growing exponentially by the day, it seems there is no stopping the rapid growth of technology. The incredible rise of artificial intelligence, the automation of practically everything, the increase in smart devices –we’ve all heard the headlines, but what do these trends mean for your business?

Using the latest technology in your business will allow you tap into the modern marketplace and help you streamline your company processes. With this in mind, here are some of the tech trends shaping the world this year, and how to fully utilize them within your business.

Utilize Big Data

The amount of data we produce continues to increase rapidly. By 2020, the digital information available will have grown from around 5 zettabytes today to 50 zettabytes. Nowadays, every action we take leaves a digital trail: data is created when our smart home devices communicate with each other, when we carry our GPS equipped smartphones, when we buy things online and even when we chat to our friends on social media. This ever-growing stream of information means we can now use data in ways that simply weren’t possible a few years ago.

So, how does this impact your business? Big Data is helping organizations all over the world to run their operations more efficiently and productively, and it’s revolutionizing almost every industry. In addition to shaping artificial intelligence, data science and the Internet of Things (IoT), Big Data also helps prevent crime, improve healthcare and even monitor the flow of refugees away from war zones around the world. Big Data can help your business understand and target customers, optimize business processes and assist employee training. For expert data management solutions, visit Bytes.co.uk.

Utilize IoT Technology

The term “IoT technology” refers to smart devices that are all connected through a single, remotely accessible network. For example, in your home, you may have a smart TV, refrigerator, and thermostat that can all be controlled by your handheld device. How could this influence your business? Unbeknown to many, these technologies provide incredible opportunities for growth, including new products and services, streamlined operations and automated decisions. Used in a strategic way, IoT technology can help you meet all of your business goals through customer engagement, business process monitoring, automated services and the production of Big Data.

By integrating all of your equipment on the same network, you’ll know where all of your data is, and you’ll learn in-depth metrics about your customers and their behaviors, as well as details about how your business operates.

Utilize Automation

Automating the processes in your business that are best suited to machines will free up manpower and save you both time and money. As any business consultant will tell you, anything that can be automated in 2018 – such as payroll, invoicing and data entry –should be. There’s a whole host of automation tools available on the web, some paid and some free. Another alternative is to install business management software that includes automation.

Every business wants to have happy customers. It’s universal. Whether you’re a B2B company or a B2C brand, having happy customers is the ultimate goal. It has been proven that happy customers spend more, they are more loyal and they are more likely to recommend brands and companies they like to their peers. So, how can you make your customers happy? Simple. Cut the pain points that irritate today’s consumer. Here are the top three things that irritate consumers and how to remedy them.

Lose the Automated-sounding Responses

Notice we didn’t say lose the automated responses? Automation is essential in today’s connected world. However, informed, savvy consumers can see right through automated-sounding messages, and it’s one of the most irritating customer services habits according to polled consumers. Having common answers programmed into your help desk software, email marketing or social media can help you cut back on a lot of typing, however, these automated messages should still be personalized to the customer. Automation is the way of the future, in fact, data from IBM cites that by the year 2020, 85 percent of all customer interactions will be AI-powered, and will be handled without the assistance of a human agent. IBM reports that consumers are connecting with brands through AI-powered messaging applications to purchase airline tickets, book hotel accommodations and even receive advice when it comes to the latest fashions. A range of industries have already adopted this technology, it’s only a matter of time until the rest of the world catches up.

Cut Long Hold Times

Tick, tick, tick … precious time is passing by each second a customer is on hold. A 2015 Consumer Report found that 75 percent of survey respondents reported being highly annoyed when they could not reach someone on the phone in what they considered a reasonable amount of time. Furthermore, 57 percent of respondents reported being so irritated by mobile customer service that they ended the call before a resolution was even met.

Make sure that your customers are satisfied when they call in to your business, and be sure that the technology that you are using internally is equipped with the fastest mobile platforms to best serve your customers. Qualcomm’s Snapdragon platforms enable superior connectivity in addition to allowing your devices to charge faster and last longer in between charges, meaning your team is always equipped to handle customer phone calls, no matter how long they need to stay on the line.

Quit the Unpleasant Upselling

It’s not uncommon to find upselling in a range of business models across a variety of industries. When executed correctly, it’s a win-win for your business and the consumer. But when it’s done wrong, you can turn off a customer immediately, and you risk losing their business altogether. When upselling, make the additional sell relevant to the buyer’s initial purchase. If you sell software for example, a great upsell would be premium service. Additionally, you’ll want to consider selling something that solves a problem. Let’s go back to the software example. If the consumer purchases software, it may be a good idea to upsell training for the product. Plus, by making your upsell available at a discounted price, your consumers will feel like they are getting a good deal, and will leave the transaction happy.

Happy customers make for a healthy, happy business. If you want your customers to spend more, be more loyal and recommend your company to their peers, cut the pain points like unpleasant upselling, long hold times and automated-sounding replies and apply these customer service strategies.

Jeff Quint, Owner and Founder of Cedar Ridge, the reigning “Distillery of the Year” as named by the American Distilling Institute joins Enterprise Radio.

Listen to interview with host Eric Dye & guest Jeff Quint discuss the following:

1. Tell me how Cedar Ridge distillery came to be.
2. I noticed that you are the reigning “Distillery of the Year” as awarded by the American Distilling Institute.  How did you win that award?
3. What exactly is “grain to glass” distilling?
4. “Grain to glass” distilling sounds like a more expensive method, and a slower path to growth. Is that true?
5. Being a distiller, especially in a family-owned distillery, sounds like a fantasy job. What advice can you share with others who may want to pursue this?

Born and raised on a farm in Eastern Iowa, Jeff grew up learning and living the values associated with a large family, hard work, and managing small business.

Upon graduating from the University of Northern Iowa with a BA in Accounting and a freshly earned CPA certificate, Jeff moved to Minneapolis to join a large public accounting practice. A year later he married his high school sweetheart, Laurie, who joined him there. After several years in Minneapolis and shortly after their first son, Murphy, arrived, Jeff and Laurie decided to move back to their roots in Eastern Iowa.

Over the next couple of decades, Jeff was involved with several companies (two of which he co-founded) as their Chief Financial Officer or Executive VP. In 2003, Jeff and Laurie started Cedar Ridge, which is now the largest craft distillery in the state, producing four barrels of whiskey per day and reigning as American Distilling Institute’s “Distillery of the Year.”

Jeff is the ninth generation of Quint family farmers and distillers.  His great-great-great-great-great-great-grandfather, Johann Jakob Quint, settled in Wintrich, Germany in the early 1700s to open a cooperage and winery on the Mosel River; Weingut Quint is still there today. Jeff’s great-grandfather, John Quint, migrated from Wintrich to Eastern Iowa in 1881, bringing his trade and skills with him. Jeff’s father, Howard Quint, taught Jeff the process of harvesting and pressing apples from their small family orchard, then making that fresh juice into wine and brandy; Howard’s old press and copper pot still are on display at Cedar Ridge today.

Website: cedarridgewhiskey.com

Social Media Links:
Facebook: https://www.facebook.com/cedarridgeiowa
Instagram: https://www.instagram.com/cedarridgeiowa
Twitter: https://twitter.com/CedarRidgeIowa

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Top Things Recruiters Are Looking For in Your CV

While you are troubling your head about how to write a resume, there is a high chance applicant tracking software would filter it out without any interruption of a human being. Applicant tracker is the initial thing you have to acknowledge before writing a CV. There are many other aspects to pay attention to. Keep in mind that this is your official bureaucratic representation which creates the initial impression about you as a professional and as a person. Universal truth is, writing CV requires time and effort.

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Applicant tracking software

Many applicants and graduates make a crucial mistake in resume writing and applying for a job. Initial steps in career are determinative, so you’d better plan them in advance. Potential candidates send around ten applicants per day and wait months until someone will respond. Why is it happening? You may have excellent skills, promising progress in college, prestigious internship but no one will notice your resume. Less potential candidates may appear on the top of the filtered final list only because they realize how applicant tracking systems work. Most people are still in the mistaken belief that recruiters are reading every application.

General overview of the filtering process

Becoming a progressive candidate includes understanding tracking systems. Most giants like monster.com, careerbuilder.com, and Indeed are using 100% automated filtering recruitment. Only 5-15 filtered CVs are considered. The main principle of filtering is based on keywords and phrases. Every document which drops into inbox folder goes to system which standardizes it to a single format and grants privilege in accordance with relevance of key combinations. There is no universal list of such words. Every position has its requirements. In other words, your career luck depends not on your skills but on the words which you use to describe them.

How to adopt a CV to a tracking system?

This is decisive question in the first step of your career. No tips will work better than this one. Find way to adapt your professional identifying document to specialized software. Here you can find the following options:

• Consultation with recruiting specialist
• Ordering CV
• Do research and write it yourself

All the methods are effective. Some people want to control the situation and do everything themselves. Others choose to rely on specialists and order research or completed CV online here https://edubirdie.com/research-paper-help. Choose your method and apply thoughtfully. It will reveal you from waiting months and receive no response from the company of your dreams.

Reapplying is normal

Unless you were contacted, you can reapply for the position and write different cover letters. You have an unlimited number of attempts to play with a various set of descriptions. Some may appear efficient, others not. Make a research on how to optimize your resume and decide whether you want to make it yourself or you want to rely on a specialist. The most efficient method is creating a draft version by yourself and asking an experienced recruitment manager to adapt it. The more consultations you have, the better. Remember, if you are not contacted after a while, you can always try again.

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Read the job description 

Here is a little secret. HR specialists are writing job descriptions. The same managers are creating a database with key phrases. It means that everything you need for successful application is already stated in the initial job description. The negative side of this methods includes optimizing your CV every time to every position which may slow down the process significantly. On the other hand, quality is always better than quantity. The chances that your information will be one of the top filtered are higher than

Personalization

There is no perfect example of a good CV. In spite of modern technologies, there are simple companies with personal approach who are dealing with every candidate individually. These are companies up to 50 persons. The letter to such a team must be personalized and unique. Not only head HR manager can review your information but also a CEO. Research the company and assume how many people do they have. It influences the further decisions like the format, the optimization, and other. Formatting shows your organizational and other skills more than words.

Bottom line

Today finding a guide or a template online is a simple question that needs 15 minutes. Every CV and resume can look perfect. The most widely spread format in EU is Europass.  What makes you stand out is a good and optimized content. Read the initial requirements and optimize every single letter to the needs of the employer. It will grant you with the top position in applicant tracking and high rate of answers. If you are dealing with a small company, the chances are high that the letter directly from the inbox to the desktop of a hiring manager. In this case pay attention to personalization and formatting. While working remember simple tips for a successful person. Always consider a position, and you will receive a great variety of career choices.

Has it been your dream to start your very own medical practice, where you can see patients in a relaxed environment and give them the personalized care and attention that they need to feel well? Then follow the tips below to figure out what steps you need to take in order to ensure your success.

Consider Staff and Calculate Salaries

Always keep in mind that, even if you are the head of your medical practice, you can’t do it all on your own. You will need to take some time to hire the most talented staff, from your front desk receptionist and your accountant to your nurses and medical assistants. Regardless of what type of medical practice you are planning on running, you could use an online resource like Salary Site to figure out the average salaries for various job positions. You could even find data on salaries for medical professionals in your area so that you can come up with wages that are fair for your staff and affordable for you.

Apply for Funding to Get Your Practice Going

After calculating the cost of salaries, you should also take the time to calculate what your other operating costs will be. This includes overheads like rent for the facility that you wish to work out of, as well as the cost of buying, maintaining, and replacing expensive medical equipment and various supplies. Once you have crunched all of these numbers, you will then be ready to head to a bank or a lender to ask for a loan. There are many short-term and long-term loan options available, all with varying interest rates and repayment terms, so you can sort out which options would work best for you. But this funding is really important, so be sure to take your time in making a decision, and be sure to provide all of the appropriate documentation to help you qualify for the best loans available.

Choose the Right Practice Management System

A practice management system, just like a solid medical billing system, will really help you keep your medical practice organized and functioning at its best. It will help you keep track of every bit of information that comes into your practice, and your staff will be able to utilize this system to appropriately bill your patients or send claims to insurance providers. Maintaining accurate records is the key to a successful medical practice, so definitely take the time to find the practice management system that will work best for you and your staff.

Establish Policies and Procedures

Finally, don’t neglect the importance of establishing, in writing, your policies and procedures for running your medical practice, including your daily operations. This will serve to establish how your medical practice will work to remain in compliance with all of the legal regulations in your area. And, as things change, be sure to update your policies and procedures so that they’re always current.

Once you have a clearer understanding of the steps that are necessary to start your medical practice, you could approach the process with more confidence. So get out there and pursue your dreams of helping others!

Once upon a time, a strong lock was all you needed to keep your business safe. Today still too many people focus on their physical security and neglect their digital security when, in fact, they have more to lose from a breach in their digital security. On a personal scale, hackers could gain access to your financial assets and even your identity, on a corporate scale, your entire system could be held hostage unless you pay a ransom. This could leave you in ruin regardless, which is why if your digital security hasn’t already been at the forefront of your business practices, it’s time to make the change.

Understanding Cyber Threats 

There are a variety of cyber threats you and your employees need to be aware of. The types of cyber threats that you face will vary, of course, but understanding and knowing what the most common cyber threats are can help you prepare for them. These attacks include malware, phishing attacks, hacking from unpatched software, social media threats, and advanced persistent threats (APT).

Malware

The most common type of malware you will face is called ransomware, which essentially hijacks your system and, if you do not pay the hacker a ransom, will then delete your data. It can be devastating for companies, as it does more than affect your website it affects your internal systems. Thankfully, this is most commonly contracted by downloading software or running software, meaning that you or your employees must first download it, meaning that if you don’t then there is no worry.

To ensure you and your employees are protected against this kind of attack you need to have ongoing training. The best way to deal with malware, after all, is to detect it before you download it. Restricting searching capabilities on the internet by employees can also help protect you from Malware. Finally, an up-to-date anti-malware program will act as your last defense.

Phishing Attacks 

Password phishing attacks can be devastating to a company, and the worst part is that they are so common. An approximate 60-70% of email that is sent to any given person is a phishing attack aiming for your password. Thankfully email servers are quite good at filtering through these, but of course, emails do get through. Common examples include emails from your “bank” telling you there’s been a breach of your account. In the case that the bank mentioned is not who you are with, noticing these phishing attacks is easy. Generally speaking, the best way to avoid these attacks is always to call your bank directly – and not using the number provided in the email. If you want to be certain, visit the bank yourself.

It is important to note however that these phishing attacks are often socially intuitive. Fake websites that look exactly like the one you trust are often the landing pages for these malware viruses. The only difference between them might be some imperceptible difference in the URL. Binance users, for instance, have recently experienced a hack of their assets because they accessed a website that looked exactly like Binance’s home page. They logged in, giving the hackers everything from their password to the two-step authentication code, and were then redirected to the real page. Thankfully Binance has reversed all the charges made during that attack, but bitcoin stocks still dropped significantly as a result.

Protecting your business from these attacks will involve training your employees on what to look out for and to also ensure each account and login you have is unique. That way any breach can be contained immediately. To find the best password manager for you, read up on this Security Baron review. You will want a company focused on business protocols and multiple employee access.

Other ways you can protect against this is to have two-factor authentication on as many accounts and logins as you can.

Unpatched Software

Unpatched software leads to holes in your defense. A common unpatched program many users and companies use is Adobe Reader. Leaving these vulnerable programs be is leaving your company exposed to vulnerabilities. To protect your business, you will have to either hire a company or set your IT staff on ensuring your software is as patched and secure as possible.

Social Media Threats 

Social media looks friendly and safe, which is why you might find accepting that download request or friend request harmless. Hackers can actually use social media to glean information like passwords and other key information that they can use to hack into your more secure accounts. Once again having unique passwords will help minimize the damage, as well as having friends notify you the moment your account has been hacked.

Advanced Persistent Threats 

APT are very dangerous and difficult to get a handle on. These threats occur when someone in your employment accidentally downloads a Trojan or falls victim to a phishing attack. If even one employee downloads the Trojan virus to a company computer, your entire system can be compromised in a matter of hours. Do note that these APTs are often after your intellectual property so that it could be a serious breach.

Preventing this will require employee training and anti-virus software, yes, but there are other tactics you can use to minimize the damage. Keeping your systems updated and using products and companies that specialize in preventing APTs is a great step. They can help you put safeguards into your system so that you can quickly find and locate which computer has the virus and take it offline.

Another way to ensure that your data is protected is to have an offline backup that can be kept secure. That way, even if your system has been hacked your data is safe.

Prioritize Digital Safety and Training

The best way to protect your company is through good company protocols and employee training. If all your employees know how to recognize phishing scams and dangerous sites and downloads it won’t matter how many attempts are made your company will stay safe. Having unique passwords and strong anti-virus software and protocols can help further protect you in case an attack ever gets through your employees.

Ryan Labbe and Jason “JRoc” Craig, nightlife partners with Clique Hospitality, owned by Andy Masi, launching the APEX Social Club and Camden Cocktail Lounge at the Palms Casino Resort in Las Vegas in May 2018 joins Enterprise Radio.

Listen to interview with host Eric Dye & guests Ryan Labbe and Jason “JRoc” Craig discuss the following:

1. Where did each of you start your career? Was it separate or have you been partners from the beginning?
2. Have you always been interested in hospitality and nightlife?
3. What do you think is the driving force behind a successful venue in Las Vegas specifically?
4. What will make APEX Social Club and Camden Cocktail Lounge stand out?
5. Tell us about your roles as nightlife partners with Clique Hospitality owner Andy Masi.
6. What has your experience been with the past openings with clique hospitality venues in different markets…San Diego vs Las Vegas? What do you try to bring to each market? What do you think the locals vs. tourists want?
7. What advice would you give to someone trying to get in the hospitality game in such a competitive market such as Las Vegas?

Vegas hospitality veterans Ryan Labbe + Jason “JRoc” Craig  individually dominated the Vegas scene for years, nonetheless the two decided to make a power move by joining forces in 2012 to form the 81/82 group. Their partnership and varied expertise in the industry would prove golden with their success having curated and established DJ residencies and must-attend events for a multitude of Vegas’ hotspots.

It was very clear that the duo knew exactly what they were doing. Craig’s marketing expertise stems from his work with N9NE Group.  As Director of Nightlife and Marketing, he helped oversee marketing and VIP services for seven venues. Labbe on the other hand, had a different approach to the industry. He quickly became known for his “guerrilla style” marketing, and was respected as someone willing to go over-the-top to create an experience, which this strategy overall has never been done before in Las Vegas.

As the two emerged as Vegas’ hospitality heavy hitters, it only made sense that not only bigger brands would want to collaborate with the duo but even bigger names. In 2015, Labbe & Craig partnered with hospitality mastermind Andy Masi for what would be their first of many huge projects in Las Vegas. Fast forward to 2018, and the power trio of Masi, Craig and Labbe are working on simultaneous projects, Apex Social Club which is taking over the infamous Ghostbar space on the rooftop of the Palms Casino Resort, and Camden Cocktail Lounge which will be located on Casino level. Both are slated as highly anticipated additions to their portfolios, set to open at the Palms Casino Resort this Spring.

Websites: CliqueHospitality.com | APEXSocialClub.com / CamdenLV.com

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Technology has always played the role of a game changer in the everyday world and time and again, it has been known to disrupt an existing ecosystem completely and build a new one. There are many instances in history where this has proven to be true. The introduction of computers changed the course of every industry in the world. Then came the internet which is still an untamed beast that is gaining strength on a day to day basis and has the power to change the course of the world all over again.

Another huge development from the internet has that been of blockchain technology. This technology has majorly known to be used in the cryptocurrency domain is a very powerful development and has the power the course of a lot of industries including ones like online casinos.

Here is a look at the factors that make this technology lucrative and useful.

High level of transparency

The blockchain technology majorly is built on open source and this lends it a lot of credibility and transparency. The open source platform gives other users the ability to make necessary changes and adapt the technology to suit their needs. This open source angle also makes this technology secure as alterations are not easy to hide from so many eyes on the network. These factors make this an ideal technology for companies like Vegas mobile casino which runs reputed mobile casinos.

It offers lower transaction costs and faster settlements

The current financial sector has a lot of handicaps because of the various technologies and protocols used by financial institutions. This can lead to certain transactions even taking days to complete. Blockchain technology will help reduce this time gap substantially and help complete transactions much faster. Online casinos like Vegas mobile casino can make use of this technology to deliver quicker financial transactions to their customers. This will also help to reduce the cost of financial transactions that online casinos and their customers have to bear.

Specific applications

Apart from the domains that are mentioned above the power of blockchain technology can be used in many sectors. Let us take for example the online casinos that operate on the internet domain. The huge amount of data that can be collected from this domain using the blockchain technology can be analyzed to identify the user behavior of customers who engage in gaming at such online portals.  The can then identify users who have a gambling problem, online casinos can then save these people before it becomes too late. This will also help such online portals take forward their motto of responsible gaming.

Blockchain technology can be looked upon as a beast that has immense strength and power. The question, however, is that whether this wild beast can be tamed and put to good use. If the mass is successful in doing that, some unprecedented breakthroughs can certainly be expected in the coming days.

All that it takes is a wrong move, and you will surely need excellent chiropractic advertising for lifting oneself in this highly competitive world. SEO, as we all know, is a must implementation tool which can raise your ranking to level par excellence. Who doesn’t want to inculcate SEO in their chiropractic advertising? Yes, every one of us, right.

With the present date competition growing a lot fiercer, there is a need for a proper SEO chiropractic advertising which can bring the odds straight on the right track. With an intention to ease your work a bit, here is a detailed list of the most effective advertising for Chiropractors.

Chiropractic advertising Strategies

Implementation of a Mobile-Friendly Web Design

Simplicity is the best form to attract the potential patient’s right at the doors of your website. In the present date scenario, responsive Web Design stands to be of the highest quality which has the potential of attracting the potential customers to your site out in a jiffy. Also, such web design can automatically adjust as per your screen requirements and can expand the scope of usability on the particular device.

In short, responsive web design is undoubtedly surely the top advertising strategy for chiropractors which can gain them higher rankings on the search engine page.

Adding Lots of Fresh Content on your website

Adding fresh content on a regular basis can do wonders no one could have ever thought off. Google, being the most powerful search engine does take into account a number of factors when it ranks pages straight on the 1^st page of their listings. They will apparently display the pages which are accurate, relevant and the one which has the adequate growth potential. In this form of the advertising strategy, you will need to update your content regularly and maintain it to the top level to gain more traffic, as simple as that.

Show Up your Rankings on the Local Maps

Showing up your website on the local ranks can be one of the best chiropractic advertising you can ever use till date. Local maps are the first search results which are shown on the very first page of the Google rankings. This advertising strategy uses SEO for showing up on the local maps. Implementing Local maps with an absolute level of perfection will serve as the spearhead for your advertising campaign.

Send some great Automatic E-Mails to your patients

In the world of advanced science and technology, automatic e-mails can be a great advertising option. With the enabling of an Automatic Email, you can improve the overall communication practice with your patients. Hence, if you are the one who wants to enhance the email marketing campaign, using Automatic E-Mails can help your online website experience rose to new levels of success and glory.

Request for reviews and Feedback

Thinking about the simplest advertising strategy for chiropractors will surely bring the online reviews straight into the limelight. Whether you are starting a new business in any of the industry, online reviews can be beneficial for you in the long run.

Overall, when it comes to implementing effective advertising campaign, implementing Online reviews in the same can give you a significant boost in your marketing campaign. On the patient side, they will browse through the reviews and can make decisions based on the same.

Join Majority of the Health Care Directories

In the Chiropractic Industry, joining some great healthcare industries is one of the best options to raise a bar in your advertising campaign. Joining such directories will get you a chance to get discovered on an online basis. The Directories which you can consider to expand your workability includes the national Chiropractor’s Directory, or even the U.S Chiropractic Directory can be a great option.

Staying Active on the Social Media can be of a great help

Social media without any doubt is the modern day trend. People are using it at an extensive rate, and it undoubtedly gives benefits for people regarding the advertising purpose. In case of Chiropractic, patients all over the world are highly interactive on social media. Such connections can be of great help to you if you are looking to expand your work criteria.

Some of the most popular social media platforms include Instagram, Facebook, and Twitter. As a person of free will, you can post some information about your industry, procedures which can help people to better interact with you sooner or later.

Final Words

As of now, I hope you must have gone through the above chiropractic advertising strategies. As a person who wants to reach to new heights in their chiropractic career, you can follow the above strategies, implement them in your daily regime and your hard work will definitely pay off without any issue whatsoever. 

By ClientReachMedia.com

One of the most exciting things you can do is start a new podcast. Podcasts are one of the most popular ways for people to get more information. It works perfectly for commuters who are stuck in hours of traffic. It’s also great for those who struggle to find time for reading. If you’d like to launch a podcast, it’s important to know your niche and have a list of potential topics to discuss. It’s also nice to have guests on your podcast. If you have a breadth of wisdom to share, your listeners will benefit from that. However, there’s nothing wrong with bringing on professionals in various fields for interviews. A well-rounded podcast does a mix of both. Before you go live with the first few episodes, there are a few tips you’ll want to consider and get in line first.

1. Create a website.

Most podcasts get accessed through some internet portal. On the internet, you should have a home base. When people put your podcast title in the search engines, your website should pop up. Use a domain name registration service to reserve your website name. Update the website with the latest podcast interview. Include an about page and a contact page as well. There are tons of website templates you can easily use. If you’re not savvy with coding and HTML, just use a ready-made template instead.

2. Find platforms to use.

There are a few popular places to host your podcast. Some of the platforms cost money. Other platforms invite you once you have a certain amount of followers. For starters, Podomatic is a free space that allows content creators to upload and create their own podcast for free. Other places that host podcasts include SoundCloud, Spotify and iTunes.

3. Utilize social media.

Social media is an effective tool to get the word out about what you do. Produce beautiful graphics on a consistent basis. Create an attractive feed and use the livestreaming option to get the word out about your content. It’s also a good idea to use hashtags and tag other people in posts. These two steps will attract more eyeballs to your content.

4. Record line-up in advance.

Many content creators get stuck in the production process. Many times, people fall behind, procrastinate, lose consistency and stop. Instead of falling prey to this issue, record all of the episodes ahead of time. This will help you stay ahead of the curve and always prepared. This way, while Season 1 is airing, you can work on episodes for Season 2. Once you implement these four tips, you’re setting yourself up for success. Once you get started and build momentum, be intentional about keeping an ear to the ground. Keep tabs on what your listeners are looking for and provide as much value as possible. Once you continue on this trajectory, success is inevitable.

You must have heard about cloud computing and its rising popularity in the present time. However, do you have a clear understanding about it? There is no doubt that a lot of people feel somewhat confused about cloud computing and its applications. But, it is important to know in detail about cloud computing, because it is the future of our IT infrastructure. In fact, more and more companies are opting for cloud based servers.

The transition from the regular servers to the cloud-based ones is definitely proving to be advantageous for the businesses around the world. It was 20 years ago when Marc Benioff started something very unique. He sold his CRM (Customer Relation Management) software to the end users, and it was done over the internet. This led to the inception of SaaS model. SaaS stands for Software as a Service. The same is being widely used these days through the help of cloud services.

As a matter of fact, there are different types of clouds available in the present technological world. The selection definitely matters a lot in determining the compatibility of your business requirements with the features of the cloud service. So, to help you choose the best option for your company, let us provide a little detail about the types of cloud services you can go for.

The public cloud services

Like the name suggests, in this type of cloud service clients share the software, data centre, business application, hardware, as well the operating system. For this reason, the cost associated with this kind of cloud services is very low. Nevertheless, you can definitely rely on the effectiveness of the infrastructure provided by the service provider. You can expect the best processors in this case. So, if you are low on capital, but want to give your business the power of cloud computing, you can certainly opt for the public cloud services. Public cloud services are surely providing the small companies a competitive advantage.

The private cloud services

In case you are looking for greater flexibility, better security, and enhanced performance then you should go for the private cloud services. It is true that public cloud concept offers many benefits; however, there are two main drawbacks- performance and security risk. Performance gets affected only if your requirements are very high. Since the components are shared by several clients, therefore you cannot expect very high performance.

If you want to run heavy business applications then it is better to go for the private cloud servers. These dedicated servers can deliver excellent performance, and you can fine tune the infrastructure as per the requirements of your business. If you are availing public cloud services, your business might get affected if one client’s application goes down. This is the reason why the big companies do not mind spending a little extra on the private cloud services. Plus, if you empower yourself with AWS certification, you can become a pro at handling the different features of Amazon Web Services.

Coming to the aspect of security, in the case of private cloud server, you do not have to share the storage infrastructure with other users. Even though private clouds come at a higher price tag, but they do provide you sense of relief. It allows you to store and manage the sensitive data of your business in a much better way. So, to provide more layers of protection to your business data, go for the private cloud services.

The hybrid cloud services

Some business owners prefer the public cloud model, while some opt for the private one. No doubt, each has its own positive and negative points. So, if you want to avail the positive points of both the models, you should take a look at the hybrid cloud services. So, what happens in the hybrid model? In this model, the application (used by the business) itself decides its place- whether to remain in the public cloud model or in the private one. It all depends on the requirements of the company’s IT resources. In case the business’ IT needs are not too heavy, the application will remain in the public model; otherwise, it will switch over to the private cloud model.

So, it is like a metered connection; you will be charged according to the amount of resources your business applications are consuming. No doubt, this cloud service model can help you save some money, and you do not have to worry about the performance and safety too.

The final words

There is no doubt that the entire business world is moving quickly towards cloud computing. In the next few years, almost every business will be on the cloud servers. No matter which cloud server you go for, it is important to choose the right service provider. So, choose your cloud computing service provider carefully.

Peter Strohkorb, CEO at Peter Strohkorb Consulting International that advises B2B reps and organisations to sell more by focusing on their customers again joins Enterprise Radio.

Listen to interview with host Eric Dye & guest Peter Strohkorb discuss the following:

1. What prompted you to become active in customer centricity and customer-centric selling?
2. Is there a difference between customer focus, customer centricity and customer experience?
3. What is the main thing to consider when a sales rep tries to establish contact with a buyer for the first time?
4. How can sales reps help buyers to buy?

Boards of Directors, CEOs, Leaders in sales, marketing and customer service, and their teams, work with Peter to quickly advance their organisations to a more customer-centric perspective, higher sales performance and a superior customer experience.

Peter’s clients have experienced:
– new sales revenue of up to 433% (!)
– within just a few weeks
– enjoyed ROI in excess of 10-times their investment

Peter has over 20 years of corporate business experience in executive-level Sales and Marketing leadership roles with some of the biggest brands on the planet. He has also worked with SMEs and NFPs to support their growth agenda.

Today, he is a sought-after expert business adviser, conference speaker, published author of the Amazon 5-Star rated book ‘The OneTEAM Method’.
Peter holds qualifications in Marketing and Management from the prestigious Macquarie Graduate School of Management (MGSM) in Sydney, Australia.

Peter is available to you globally online and in person. Contact Peter now for an obligation-free call about your business challenges.

Website: www.peterstrohkorb.com

Social Media Links:
Facebook: https://www.facebook.com/PeterStrohkorbConsulting
Twitter: https://twitter.com/pstrohkorb

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