Wife, mother and multiple business owner, Liv Jones joins Enterprise Radio to discuss the work life balance – a real life conversation.

Listen to host Eric Dye & guest Liv Jones discuss the following:

1. What were the biggest hurdles/obstacles you overcame as a woman in business. How do you beat the stereotypes? 
2. In order to be successful do you feel you had to sacrifice in your personal life?
3. What do you think is the biggest myth about success?
4. How do you manage stress when you go home to chaos?
5. I heard you built your Agency to $750,000 before you even had a website—please do tell us how.
6. What is life like being in business with your husband who is such a big character?
7. How do you continue to scale businesses as a mother of 2, a wife, and try and get some sleep?
8. Do you ever have doubt or fear in business?

Completing a university degree at Monash University while working full time as an International Sales Manager, Liv Jones has always been able to walk the fine line between chaos and order, to keep track of all the moving parts, and optimise the outcomes for all involved. 

She satisfied her creative side with a dash of design and engineering, while closing deals with major retailers and buying groups globally, and often flying home to complete exams. 

Liv was well adjusted to working fulltime at tipping around 60 plus or more per week all while completing a full university study load. She has always enjoyed pushing the boundaries of what a normal person can achieve in a day.

After 10 years as International Sales Manager, Product Design and Development, Liv was poached to head up the sales team for a design company in London – there is little this woman cannot do. If she can’t do it, she will find a way to make it work in record time. 

Gut instinct and a streak of her trademark determination meant her return from London marked the beginning of something spectacular. Returning for love in 2013, Liv married Travis in early 2014 and what the couple have managed to achieve together has been nothing short of spectacular.  

The last five years has seen the growth of Result Based Training from one gym in 2013 to 21 by February, 2018. The couple also established their cutting-edge business coaching business, Think Tank, and their Digital Marketing Agency, Attain Digital. Apart from their corporate ventures, Liv and Travis also went on to create their passion project, If Not Now Then When, a foundation established to change the lives of children all over the world. 

It has been a whirlwind of fun, romance, excitement, travel, tears, late nights, and early mornings. As if the whirlwind of business, fitness, travel and marriage wasn’t enough, the arrival of their two sons, Jaxon in 2014 and Finn in 2017, saw them not only slow down, but speed up. 

There is never enough going on in the world of Liv Jones and managing all facets of what she sees as true success, come from enjoying the journey not the destination. Challenging the status quo, endeavouring to build people up to reach their potential and see all that is possible in life, in business, in family and of course… in the gym.

Website: www.livjones.com.au

Social Media:
Instagram: @the_liv_jones

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Getting money from insurance companies can be a tough task because no one wants to lose money, neither do insurance companies. So anytime there is a personal injury case where the insurance company has to shell out some money for the victim, they are going to try and minimise the settlement money for obvious reasons.

Insurance companies take advantage of the desperate and urgent circumstances of a victim of a personal injury case and offer the minimum amount. But this is where the victims need to be patient, smart and take legal help on how to respond to a low personal injury claim settlement offer. There are several aspects and factors that play a role in claim settlement cases. Here are five factors that play a role and influence a hefty personal injury settlement offer.

1.Evidence

Proof or evidence of the extent of your personal injury is going to play a very major role in helping the jury decide what should be the adequate compensation for your losses. Evidence would include photographs of the accident and the injuries caused due to it. Get the contact details of all the witnesses for claim case purposes. You should also get a copy of the police report for your lawyer if you reported the accident to the police and they filed a report.

2. Medical Assistance

Getting a fair amount of compensation for your damages will require an accurate account of the injuries cause by the accident and the treatment you took or will take for the injuries. So make sure you visit a doctor who will correctly document your injuries and give a report of the treatment required for the injuries caused due to the accident. You should see a medical professional even if you’re unsure of the extent of your injuries and follow whatever medical advice and treatment the doctor prescribes you. Taking medical assistance and treatment will make the insurance company liable to give you a higher amount as compensation.

3. Don’t Settle For Less

The first offer of an insurance company is usually way less than the net worth of the damage done to you. So never accept the first offer and don’t seem too eager to want the cheque in your hands. You shouldn’t settle for less than what you deserve in a personal injury settlement case. You should work with your personal injury attorney to fight the battle of settlement at a low amount. Feel free to reject the first couple of offers and let the insurance company know that you’re ready to fight this out to get what you deserve. The insurance company will know that you aren’t one who’s going to settle and will get more serious about offering you a higher amount.

4. Ask For a Justification of a Low Offer

Upon receiving a low settlement offer, you can challenge the insurance company regarding their low offer. Put your case forward with all the documentation and proof and tell them why you deserve a higher amount and ask them to justify their low amount. The insurance company will know that you are not one to go down with a small amount without a battle. Seeing a determined contender will make the insurance company think about their low settlement offer.

5. Future Damages

When demanding a high compensation amount, it’s also important to consider how the damages have affected your future as well. While including the immediate injuries and damages done by the accident, you must also add the effect of this accident on your future life as future damages and include that in the amount to get a higher compensation.

Conclusion

It can get very confusing and difficult to challenge an insurance company, keeping all these factors in mind and making a strong case of compensation. So make sure that you hire a personal injury attorney who will be able to deal with such cases and get you the right compensation that you deserve.

Ed Brenegar, the Founder and Chief Initiator of Circle of Impact Leadership joins Enterprise Radio. Ed helps individuals, organizations and communities who are in transition to discover and map a path that creates impact that makes a difference that matters.

Listen to host Eric Dye & guest Ed Brenegar discuss the following:

1. How is leadership different today than it was a generation ago? 
2. What does it mean for a company to be leadership starved?
3. What do you mean by impact, and why does it matter?
4. What can an entrepreneurial leader do to create a leader-rich culture?
5. What do you do to support leaders and their organizations?

Keynote speaker and leadership consultant Dr. Ed Brenegar is a catalyst for teaching people to think for themselves, to act on their own initiative and to become people of impact within the organizations, communities and institutions with which they engage. His Circle of Impact model provides the tools for innovative problem-solving, collaboration and planning across social and organizational boundaries by addressing the connected dynamics between ideas, relationships and structure. His forthcoming book “Circle of Impact: Taking Personal Initiative To Ignite Change” provides a simple, practical roadmap for making a difference that matters through clarity of purpose and values that strengthen work and relationships. 

As a sought-after leadership coach, university professor, columnist and award-winning Internet commentator, Ed has worked with senior executives, entrepreneurs and a variety of organizational clients for 30 years to solve the real problems that confront leaders, specializing in transformational change and transition processes. Ed has partnered with churches on congregational change management and the strategic development of church stewardship programs. He founded an international social network for the transformative power of gratitude and serves as Chief Strategist for a global non-profit that provides tools and support for children and young adults to conduct social entrepreneurial projects. 

With a doctoral degree in Leadership and Ethics, Ed has thought deeply and practically about the nature of leadership in organizations today, conducted numerous workshops and facilitated events for corporate, public sector and ecclesiastical stakeholders. His fresh perspective, formalized in the Circle of Impact model, recognizes leader potential at all levels of society and the power of taking personal initiative to inspire positive action.

Website: edbrenegar.com

Social Media Links:
Facebook: facebook.com/edbrenegar
Twitter: twitter.com/edbrenegar

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Jill Davis, an international bestselling co-author of Alaska Man: A Memoir of Growing Up and Living in the Wild of Alaska joins Enterprise Radio.

Jill is also host of a forum called Ask Alaska Woman, where she takes questions from small business owners and authors.

This episode of Enterprise Radio works in association with the Author Channel.

Listen to host Eric Dye & guest Jill Davis discuss the following:

1. What are Alaska Woman and Alaska Man Consulting services?
2. What kind of business consulting is your expertise Jill?
3. What kind of custom video production do you do?
4. What kinds of Adventures do you put together?
5. What is your advice for starting a business in Alaska Jill?

George Davis has spent his life pioneering Alaska’s coastline from Haines to Cordova that he affectionately named “The Lost Coast.” He left home in Michigan to move to Alaska with his oldest brother at the age of 15. George has a diverse resume of professions ranging from commercial fishing, sports fish guiding, adventure guiding, building lodges in the remote wilderness, entrepreneurship, marketing, flying, running boats, and adventure video production. He is always on the cutting edge in his numerous chosen professions. The inspiration to publish Alaska Man came from the countless larger than life adventures, and his love to share his affection for Alaska’s wilderness with the world.

Alaska Woman, Jill Davis is an adventurer, seeking out others that share her passions. When she met George, it was the perfect match. As soon as fate brought them together, they have been a force to be reckoned with in the wilds of Alaska. Jill grew up in Cordova, Alaska commercial fishing, sports fishing, flying airplanes, and becoming an entrepreneur. One of her many passions is writing. Through Alaska Wild Adventures, she films and documents true-life living off of the grid in the remote wilderness.

Website:  http://alaskawildadventures.tv

Social Media Links:
Facebook: facebook.com/Alaskawildadventures
Twitter: @alaskamanak1

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John Goerke, the Founder of Bona Field Brewing Company with 33 years in the specialty coffee trade and Spencer Weiner, social entrepreneur, Soulutionary, & Sales Director of Bona Fide Brewing Company joins Enterprise Radio.

This episode of Enterprise Radio is in association with the Beverage Industry Channel.

Listen to host Eric Dye & guest Melanie Kahn discuss the following:

1. What is Nitro Coffee in a keg and how is it served?
2. You refer to your Nitro coffee as “Wine of the Bean”, what does that mean?
3. What makes Bona Fide Nitro coffee different than other brands?
4. I see on your Website you say the “ Hot Nitro” is a Disruptive Innovation” why is that?
5. You claim up to 50% reduction in coffee waste and reduced labor, how is that possible?

Bona Fide® Brewing Company is transforming the coffee industry and making the world a more wonderful place, one cup at a time!

Bona Fide Nitro Coffee & Tea is the Winner of the Spirit of innovation Award 2017 for best new food service product. Bona Fide is championing sustainable innovative business practices in specialty Hot and Cold Nitro coffee in kegs. Bona Fide loves coffee, and are taking the beverage of coffee deeper into the category of fine Wine, “ Wine of the Bean “. We focus is on how to make the coffee experience 100% perfect, predictable and repeatable every time. This means, quality product and process, zero waste, and an environmentally sustainable packaging and dispensing. 

Bona Fide is the first company on the market with a naturally stable keg brewing process for coffee.  Founded in 2015, Bona Fide’s mission is to brew & deliver profoundly good nitro coffee & tea using our innovative and disruptive technology, while improving the sustainability of the coffee industry and our planet.

Website: bonafidenitro.com

Social Media Links:
Facebook: facebook.com/BonaFideBrewing
Instagram: @bonafidebrewingco

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Having a tattoo business is a little bit different than running other businesses, as an artist and a professional, you need to promote not just yourself, but also your business as a whole by offering unique designs and techniques that make you stand out from the crowd.

At the end of the day you are a business though, and all businesses need to market their services, so potential customers looking for new tattoos can find you. An online presence is very important in this day and age, so it is a must that you promote yourself online.

It is very important that you think about how exactly you are going to market yourself and your business. Let’s talk about why it is so important and give you some ideas of where and what to promote.

Back to basics: why is marketing important?

Marketing is so important for the success of a business. It doesn’t only just build brand awareness, but if done correctly it can increase sales, engage your customers so they will come back, but also help your business flourish more.

If you don’t have proper marketing in place for your business, potential customers will not be aware of who you are therefore you will lose the opportunity to become more successful! Surely you want that chance to be discovered by your target market, right?

Where to put your resources:

Website

One of first places to start with your marketing would be to get yourself a website. On the site it is important to have service pages to tell people what you offer, but also have a contact page and a gallery of your work, so you can show people how good your tattooing is. You will want a site that is easy to update, so make sure you get a website built on a user friendly platform such as WordPress so you can update anything you would like without having to pay for small changes with a web designer.

It is also a good idea to maintain a blog on your site, with articles about new trends and things that have a big search volume. By frequently blogging fresh content, focused on your target audience, you are creating more indexed pages to be picked up by Google. Internet users are searching for product information through search engines, so how amazing would it be if your blog answered possible clients questions instead of your competitors? It would increase traffic to your site, increasing your brand awareness.

Facebook

Facebook is a very important platform to use because of the volume of people who use it daily. Not only can you invite people to share your facebook page, you can also create ads using targeting settings to reach people who haven’t liked the page.

With Facebook you should be posting interesting and engaging posts, maybe about new designs you have created, reviews left by current customers or perhaps new and trending equipment you will be using in store.

After you have created an amazing piece of work, why not prompt your customer to leave a great review on your facebook page for everyone to see? One way you could do this is by having print cards in store stating if you leave a review online you can receive 10% off your next purchase/session.  

Instagram

Instagram is a great way to promote your visually pleasing photos, given the nature of the platform. Share your new designs or work you’ve done, photos of the team to build a trust and credibility. Think about what will make you stand out from the crowd – post this!

With Instagram you can also use hashtags, which helps you to categorise your content for your audience. Hashtags allow people to find posts that are relevant to their interests, for example if you use #traditionaltattoo, people searching for this on instagram will see your post. So this is a great way to display your work.

Pinterest

Pinterest has only really developed as a popular platform in the past few years, but it has become really popular in the creative sector – especially tattoos. With Pinterest, you can create boards that include your work, but you can also create boards with inspiration from other tattoo designers and trends on them. By doing this, this will help you to reach more people, and also get a larger audience.

Things to shout about:

So, now you know which platforms are the best for you to market your business on, what exactly should you be shouting about?

You really need to think about what your unique selling points are. What is it that makes you a better choice than the other tattooist down the road?

Here are some ideas:

When it comes to posting on social media, it is very important to make sure your content is interesting and engaging to get people involved with your company. Create a post for a competition, for example, win 50% off a tattoo of your choice, to enter, like the page, share the post and tag someone in the comments that would love this prize too! This is a great post for a business to get some engagement.

User-generated content. When clients post photos of their new tats on Instagram, not only should you get them to tag you in, you can share their posts too to show customer experiences.

Show you’re a trustworthy outfit by showing off your equipment and supplies. For example, you could post pictures and videos that showcase your top brand inks, like those supplied by Barber DTS. Likewise you can shout about your machines, needles, and other studio supplies — all the things that set you apart from the cowboys down the road!

Running a business can be an exciting but challenging adventure. Hopefully these tips will get you well on your way to running a successful operation!

There’s no better time to start thinking about investing in property like now. There are countless other ways to invest your money, but for many reasons, property investment is one of the best. The best thing about investing in property is the fact that it comes with a lot of stability, not forgetting that it is also much safer than other forms of investments such as shares. However, you have to be very strategic when investing in property, since each and every industry in the economy comes with its fair share of challenges. To be a smart investor, here are 4 things you should know about property investment.

1. There Many Options

If buying a home and living in it isn’t your thing and you want to get in the game, well there are alternatives to the traditional norms. For instance, buying to lease can be a great way to fetch returns in the real estate industry. This allows you to buy a home at a lower price, remodeling or improving it to lease or rent out to tenants for higher gains. This is a great way of gaining returns fast and easy.

2. It Requires a Great Deal of Saving

For you to own or invest in property, the very first thing you need to do is prioritize on saving. This means that if your current job is not allowing you to save more, then a second job might help. This is because you need at least 20% down payment. This is when you take the traditional route of property ownership. Nevertheless, with a good salary, you can manage to get a loan worth investing in property. With proper planning, you can use the property to pay off the loan, say for instance building home and renting it out.

3. You Need an Effective Purchase Plan

It’s important to have a clear plan on when and what to buy. Doing it the other way round will only attract unnecessary risks like ending up with undiversified assets. Planning helps in consolidating your assets. Proper planning also helps you build a workable portfolio that will help in producing the intended growth. Some of the things that you need to take into consideration include:

•             Your attitude

•             Age

•             Finance

Speaking of finance, it’s important to ensure that you qualify for a loan, reduce your debts, boost your credit ratings and get a preapproval. This is what entails an effective purchase plan.

4. There Will Be Renovations

Every wise property investor knows that it can be cheaper to buy older property both in terms of time and costs. This means that at some point you’ll have to deal with builders and contractors during renovations. Most homes that require renovations are usually priced lower, which means that if you’re keen and strategic enough, you’ll end up saving a lot during the purchase. Renovating an older property increases its value immensely. This means that you can turn in higher profits when you sell or rent it out.

As a matter of fact, investing in property comes with a lot of advantages. You have the full control over the investment. In addition to this, property investment has fewer risks as compared to the other investments especially when investing on a long-term basis.

Artists usually spend a lot of time writing and producing quality music. There are various tools that come in handy and can greatly assist you as an upcoming or seasoned artist to produce quality music. Samples & loops are among the many resources you use creatively if you want your work to have an edge over others. Here are 5 benefits you can get from investing in these tools.

1.    You Can Play an Instrument You Don’t Have

You want your song to have a variety of sounds from different instruments to have a defining element. Unlike in the past, where you had to put together a whole group of musicians with different instruments for the recording process, you can now simply select any instrument and play it digitally — regardless of your experience with it. You just need to feed in your preferred instruments depending on your song.

2.    Decide What You Want to Include in Your Music

Nowadays, samples and loops come in various formats and a whole load of content. You can easily choose the appropriate format to use in your song, and also get a variety of beats and sounds to blend with your song without having to sample a lot of content. The range of sounds available allows you to exercise your creative skills in a better and more creative way.

3.    Save Time

Recording, editing, and production work can take a lot of time for just a single song. It can even take a whole week or more just to complete one song spending the whole day in the studio. If you instead use samples and loops, and have a quality DAW (Digital Work Station), you can cut the time spent in the studio by more than half. With a few audio recordings, you can then edit, choosing the required loops and arrange them to your liking.

4.    Save Money

Recording and producing music can be quite expensive. Musical instruments are very expensive. Setting up a fully equipped studio requires a significant amount of money. It is the reason producers charge a lot to produce just one song. With advancing technology, however, music software developers are creating software you can use with a simple set up to create some music. You can purchase sample and loops software with a collection of different genres of music to save cash. Most come with numerous samples that you can use instead of recording everything from scratch in a studio.

5.    Create Quality Sounds

This is the ultimate reason for you to invest in samples and loops. With numerous sample that can create variations depending on what you want to produce, you will come up with high-quality tracks. Loops help you decide when to cut or stretch tracks without compromising the quality of your sounds. You can adjust the frequency, insert different beats and refine the tunes and backdrops. You generally have the freedom to create any sound you want.

Jess Tiffany the C.E.O of the Marketing and Networking University and sister marketing agency MNU Digital and International Best Selling Author of his LinkedIn book “Growth Hacking: Strategically Grow Your Business Network from Zero to 10K in 365 Days” again joins Enterprise Radio.

Listen to host Eric Dye & guest Jess Tiffany discuss the following:How did you end up becoming a LinkedIn expert?

1. What is a growth hacking mindset?
2. How did you use that growth hacking mindset to grow your LinkedIn following?
3. Who would you recommend connecting to on LinkedIn?
4. What can I do to get found in the LinkedIn search?
5. Can your ideas work on other social media platforms or just LinkedIn?

Jess Tiffany is the C.E.O. of the Marketing and Networking University, an online business education marketplace and its sister company M.N.U. Digital. The Marketing and Networking University is a place where business experts can share their knowledge and create additional revenue streams. 

MNU Digital was created when we realized many people didn’t have enough time or desire to learn how to do everything in their business and were looking for a complete solution. MNU Digital assembled top industry experts to create a “dream team” approach to solving your entire marketing strategy. When you hire MNU Digital you are hiring a team. 

M.N.U.’s C.E.O. Jess Tiffany’s specialty is his in-depth service offerings like finding businesses $50k in hidden revenue opportunities in under an hour. Jess coaches businesses to higher revenue, lead generation strategies, joint venture creation, unique proposition isolation, and implementations. 

For those who are unable to work with Jess, he does offer an online version called the 52 Week Industry Domination Training. This program has been called “the most powerful and dynamic client attraction program ever created!” It also has been featured on Fox, NBC, CBS, and ABC. This amazing program will take you through some of the most powerful business fundamentals that are overlooked and lead to most businesses failings. It continues on teaching proven advanced marketing skills and ultimately if implemented these skills will lead many businesses on to millions of dollars in revenue.

Jess is also an International Best Selling author with his LinkedIn Book called “Growth Hacking Strategically Grow Your Business Connections from Zero to 10K in 365 Days”.

Resources: 
LinkedIn Cheat Sheet: https://mnudigital.com/linkedin-marketing-cheat-sheet 
Speaker page: jesstiffany.com 
Company pages: marketingandnetworkinguniversity.com | mnudigital.com 

Social Media: 
Facebook: https://www.facebook.com/jesstiffanyceo 
Linkedin: https://www.linkedin.com/in/jesstiffany 
Twitter: https://twitter.com/tiffanyintl

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Small and large business executives know how important Customer Relationship Management is to make their business thrive in a sea of competitions. 

CRM usage, over the years, has increased tremendously—from 56% in 2013 to 74% in 2018. Another statistic shows that there’s a 65% sales quota increase when CRM is adopted. 

All in all, the benefits of having a good CRM tool are enormous; from having a better client relationship, increased team collaboration, reduced client attrition to even staff satisfaction. 

However, despite the numerous benefits, most companies face serious issues specifically from CRM systems. It should be noted that not all CRM systems are the same. The prevailing difference is the reasons why companies spend money on getting a system that can meet their needs. 

What are those signs, those redflags you can spot and make moves towards upgrading your CRM systems? We will delve briefly into them. 

Every day reports take a longer time to prepare. 

Drafting a report for the very first time may seem daunting. It usually takes time initially—especially when you want to get every detail right. But as time goes on, it becomes increasingly easy to create when it is a monthly affair. 

Now, when you notice that sales managers or sale reps spend longer time to prepare reports which, in retrospect, would not take that much time to prepare, your CRM system is due for an overhaul. 

The best approach to handle this is to look into the quality and/or quality of the data and other processes that feed the reports and implement the changes from that point. 

When you receive poor support from your vendor. 

It is highly recommended that when adopting a CRM system, you and your staff need to receive the proper training. Hence, it is important to choose a vendor like mailchimp vs klaviyo who will offer hands-on and interactive training and support. 

When you have glitches on your system and you can’t contact your vendor to help salvage the situation, then you need a system replacement. 

When your business social media accounts are outside your system. 

A lot of B2B and B2C companies in the business of utilizing social selling in their CRM. This is because these days you cannot separate social media and CRM in pursuing leads. If you or your staff are in the habit of switching screens to handle business social media page and CRM, then the CRM needs a replacement. 

When the system does not respond swiftly to generated leads. 

When websites generate sales leads, it is expected that the CRM jumps on it. By sending automated yet personalized emails to the various leads, your CRM ensures that a relationship is forged. 

When your CRM takes too much time to respond to those generated leads, you could lose a potential client or group of clients. You would agree that this should not be acceptable. When you begin to spot these time lags, it’s time to make replacements to your CRM system. 

When your UI/UX is not cool. 

Over the years, CRM has been geared toward improving User Interface (UI) and User Experience (UX). This is because business will choose user-friendliness as a factor in choosing a CRM. When your staff is no longer pleased with the interface of your CRM, it needs an overhaul.

When you cannot control sales activities. 

A good CRM is supposed to offer a platform where you can monitor sales activities and communicate with staff. If you cannot monitor what your sales reps are up to and how they follow up leads, your CRM needs a replacement.  

When new staff is confused over existing data and accounts. 

In a perfect working environment, no CRM agent should have a monopoly over a particular customer account. While some companies favour personalized customer relations approach to driving ROI, it can pose a lot of issues when an agent retires or resigns. 

There are cases where the new agent gets it all confused with customer status and other technical issues. 

When you begin to notice such occurrence, it is best to overhaul the operation. A more effective way of handling this is to implement an environment where all agents can render supports across all customer databases. 

When you rely on salespeople to assist customers all the time. 

CRM systems and applications are built to allow any staff to offer assistance in customer inquiries. An anomaly to that is when salespersons begin to handle customer concerns themselves. 

When you begin to rely on your salespersons to solely handle customer inquiries, your CRM system needs to be overhauled. Have in mind that CRM systems are meant to improve interactions with your customers within your standards—which usually means any staff, with a functioning CRM software, can assist any customer. 

When you are interacting with customers outside your system. 

An integral part of customer relationship management is the ability to manage the customer experience. This is why CRM system is built to improve interactions between your business and your customers. 

Keeping in touch with customers, having full knowledge about their purchase habits is relevant in sustaining your business. 

When communication occurs outside of your systems, make the decision to replace it. 

When your business outgrows your CRM. 

When your business is a start-up, it is okay to keep things small, hiring a couple of employees, renting small space and having basic CRM systems. 

But when your business becomes fully established or fast-growing, you’ll need bigger spaces, more workforce and even more sophisticated tools to match customer demands. 

An old CRM may not be able to support the technicalities that come with new data input, integrated web forms, and even a cloud-based application for marketing. When you notice that your CRM cannot match growing needs, it needs to be replaced. 

In conclusion, no business wants to be or stay behind. Therefore, it is important to see the redflags that will keep your business stagnated and erase them completely. It is important to make the corrections when necessary or let go in favour of a new system that works for you. 

Mark Gober, the author of the book “An End to Upside Down Thinking: Dispelling the Myth That the Brain Produces Consciousness, and the Implications for Everyday Life ” joins Enterprise Radio.

This episode of Enterprise Radio works in association with the Author Channel.

Listen to host Eric Dye & guest Mark Gober discuss the following:

1. What is your personal, professional, and educational background? 
2. How did you become interested in the topics you discuss in your book, An End to Upside Down Thinking? 
3. Why did you write the book and what was your process for writing it? 
4. What do you mean by “upside down thinking”? 
5. What are near-death experiences and why don’t you think they are hallucinations?
6. How could mainstream thinking be so off-base? 
7. How has this new line of thinking changed your life? 
8. What are the implications for science, medicine, artificial intelligence, and Elon Musk’s Neuralink startup? 
9. What are the implications for world peace?

Mark Gober is an author whose worldview was turned upside down in late 2016 when he was exposed to world-changing science. After researching extensively, he wrote An End to Upside Down Thinking to introduce the general public to these cutting-edge ideas – all in an effort to encourage a much-needed global shift in scientific and existential thinking. 

Mark, a partner in a Silicon Valley investment bank and strategy firm, has long sought answers to life’s challenging questions. As an undergraduate at Princeton University, he was drawn to astrophysics because he wanted to understand the universe. But because due to commitments as a member of Princeton’s Division I Tennis Team, he decided that astrophysics would be too demanding. So instead of studying the invisible forces that govern the universe, he studied the invisible forces that secretly drive human behavior, getting a degree in psychology, focusing on behavioral economics. 

In  the summer of 2016, he randomly stumbled across a series of podcasts that exposed him to some radical new ideas. Those ideas put into question the most basic assumptions about who and what we are as human beings. An End to Upside Down Thinking will change how you look at everything!

Website: www.markgober.com

Social Media Links:
Instagram: @markgober_author
Facebook: facebook.com/markgoberauthor
Twitter: @MarkGoberAuthor

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Disclaimer: The beliefs, views, ideas and opinions expressed on any program are those of the persons appearing on the program and do not reflect the views and opinions of The Entrepreneur Podcast Network.

In the digital age, everyone needs to be on their guard against cybercriminals. With hacking and information theft at all-time highs, people who ignore these threats do so at their own peril. It’s particularly important for small businesses to take preventative measures against the machinations of cybercriminals. Since these enterprises are popular targets for hackers, their data is constantly at risk. Unfortunately, small businesses often fail to take the necessary steps in preventing data breaches, resulting in compromised financial information and employee records. Entrepreneurs who want to keep cybercriminals at bay would be wise to avoid the following blunders. 

Unsecured Networks 

These days, no Wi-Fi network should be without password protection. While this rule is important for home networks, it’s absolutely vital for those used by businesses. By leaving your office network unsecured, you’re essentially rolling out the welcome mat for hackers, data thieves and countless other cybercriminals. While manually signing in to your network may be slightly cumbersome for employees, this minor inconvenience is well worth the peace of mind it offers. 

Losing valuable data because of such a glaringly obvious oversight is not going to instill confidence in clients or investors. When it comes to cyber security, password-protecting your network is the absolute least you can do, and unfortunately, far too many small businesses fail to perform this simple yet crucial task. If your business is regularly trusted with financial documents or deals with contract management, you owe your clients a secure network.  

Unsecured Devices 

In addition to securing your office network, it’s imperative that every internet-enabled device used by your employees is provided with the same protection. However, some small businesses disapprove of this measure, as their employees simply can’t be bothered to password-protect their individual devices. 

Although this sentiment is somewhat understandable, it’s also incredibly misguided. Signing in to a device after powering it on should take no more than a few seconds, time that even your busiest employee can spare. Even people who regularly alternate between different devices throughout the workday have time to type in a few passwords. With this in mind, require your team members to password protect every device used in the workplace. These include devices used explicitly for work purposes and personal devices that are signed on to the office network. For added protection, consider imposing consequences on employees with unsecured devices.  

Lackluster Passwords 

Enabling password protection is only half the battle. For passwords to be truly effective, they need to be downright impossible to guess. Unfortunately, people often opt for the least safe options — i.e., birthdays, pet names, hometowns and common idioms. For an experienced hacker, ascertaining such passwords is a simple exercise. Conversely, passwords that consist of nonsense phrases and random strings of numbers frequently confound hackers. When walking your employees through your new security measures, make sure to emphasize this method of password creation. It may take certain team members a while to commit such passwords to memory, but your security apparatus will be much stronger for their efforts.  

Failure to Back Up Data 

Since so many small businesses don’t believe a sweeping cyberattack could ever happen to them, they fail to back up their data on a consistent basis. However, in the absence of workable backups, businesses are often unable to function in the wake of hard-hitting cyberattacks. A skilled hacker can leave your network and/or data servers in total chaos, making it difficult for your enterprise to resume business after a breach. To prevent this fate from befalling your company, make a point of backing up your data at every available opportunity — and at least once per workday. 

It’s never a good idea to underestimate or outright ignore the many threats posed by cybercriminals. All it takes is a single hacker infiltration to throw an entire enterprise into disarray. All small businesses should make cyber security one of their foremost priorities. However, far too many enterprises fail to understand the importance of data protection until it’s too late. Small business owners who want to prevent their companies from falling prey to hackers can benefit from outfitting their networks with comprehensive security apparatuses and avoiding the mistakes discussed above.      

Danny Pehar, new managing director of security awareness at Cytelligence joins Enterprise Radio to discuss cybersecurity awareness and business.  

This episode of Enterprise Radio is working in association with the Cyber Security Channel.

Listen to host Eric Dye & guest Danny Pehar discuss the following:

1. In the past, we have introduced you as the President of Cyber Insurance Education inc. but I understand that you sold that company, please tell us what is new for you?
2. Why do you feel that cybersecurity awareness training is so important for organizations?
3. What can you tell me about Cytelligence? 
4. What makes for good cybersecurity awareness employee training?
5. What are some simple tips companies can do to get employees to take cybersecurity practise more seriously?

Danny Pehar is the managing director of security awareness at Cytelligence. With more than 18 years experience in the cybersecurity industry, Danny is a bestselling author and uses his own Executive Security Storytelling formula to successfully educate organizations on the fascinating world of cybersecurity through the development of educational programs.  He’s also built an engaged television audience through his regular appearances on the Global Morning Show.

Danny has spoken on the topic of cybersecurity in multiple markets and industries throughout North America and Europe.

Whether educating CEO’s from fortune 500 companies, new employees, or even elementary school students, Danny uses his past experience as a comedian and motivational speaker, combined with a lengthy cybersecurity background and obsession to engage, empower and educate employees towards a behaviour change resulting in safer security practises, both at work and at home.  

Danny was a co-founder and lead instructor at Cyber Insurance Education Inc. as well as an accredited RIBO cyber risk instructor. Danny sits on the board of directors of InfoSecTO and works very closely with numerous law enforcement Cyber task force teams. 

Website: www.cytelligence.ca

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Toshoni Van Craen, the Strategy Manager at Kazidomi, a Belgian start-up specialized in healthy lifestyle products joins eCommerce Radio.

Listen to host Eric Dye & guest Toshoni Van Craen discuss the following:

1. Who or what is Kazidomi?
2. What would be the driver of this double digit growth?
3. I can imagine this double digit growth brings a lot of challenges with it, what would be the biggest challenges and how do you tackle these?
4. You’ve mentioned before that Kazidomi is really customer centric. How do you scale this customer centric support?
5. That all sounds like it’s an exiting story, how do you see the future for Kazidomi?

In this episode, we’ll be talking about Kazidomi, a Belgian start-up specialized in healthy lifestyle products. Thanks to its subscription-based business model, the e-commerce was able to attain double digit growth. Being digital natives, its young and dynamic team aspires to become the European go-to for online healthy grocery shopping. 

Two years later, since their launch in 2016, the results are impressive: Kazidomi is growing at a rapid rate. The healthy lifestyle company, that started off as a university dissertation project for the two young entrepreneurs Emna Everard and Alain Etienne, is today a developed start-up with great potential. 

A unique concept in Europe !  

Kazidomi is a company with a mission: to encourage people to adopt a healthy lifestyle. It aspires to do so by offering its range of healthy products at 20% to 50% cheaper than in retail for its subscribed members. Today, its happy subscribers even saved almost 1 million euros all together, compared to if they would have bought their products at the supermarket.  

Next to food, it offers a wide variety of hygiene, beauty, baby, home, health and other products. However, the young team at Kazidomi goes beyond just selling high quality products. It helps the customer at every step of the way to a healthier lifestyle, by providing inspiring articles, recipes, DIY tips, pictures and much more.  

Encouraging numbers 

With more than thousands of orders and hundreds of new subscribers on a monthly basis, the start-up was able to exceed all investors’ expectations. 

Despite its high-quality standards for its product catalogue (each product is carefully selected and approved by a team of medical specialists and dietitians), the Kazidomi product offer increases weekly. Brands are now getting in line, trying to mark their spot on the trusted platform.

The website started out with 350 products that pay attention to specific diet requirements (gluten free, lactose free, organic, vegan, without added sugar, etc), but has now reached 6 times that amount with no plans to stop this expansion in the future.

To be ensured of the best quality at the lowest price, the two founders developed their own brand with more than a hundred references in the catalogue.  

Team of digital natives 

To founder Emna Everard, customer happiness is key. As a response to the expansion and to maintain its high customer experience standards, the team welcomed 15 new employees since the beginning of 2018, consisting of digital natives who are not afraid of big challenges.   

Big dreams for the future  

With rapid growth comes a need for more capacity, financially as well as spatially. In February 2019, a new round of investment is planned to enlarge their current success in Belgium, France and the Netherlands. With delivery options all over Europe, the UK and Germany are next on the list to receive tailor-made Kazidomi attention.Due to the staggering number of new customers and orders, the product offer is not only growing in number of references, but also in terms of quantity per reference. As the current warehouse is not equipped to stock this large number of articles, the quest for new housing of the products has begun. 

It’s exciting times for the online healthy food supermarket in great expansion. All the while staying true to the great belief that “a healthy lifestyle shouldn’t break the bank”.

Website: www.kazidomi.com

Social Media Links:
Instagram FR: https://www.instagram.com/kazidomi_fr
Instagram NL: https://www.instagram.com/kazidomi_nl
Facebook FR: https://www.facebook.com/kazidomi
Facebook NL: https://www.facebook.com/kazidomiNL

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Vicky Oliver, a leading career development expert and the multi-bestselling author of five books including Bad Bosses, Crazy Coworkers & Other Office Idiots again joins Enterprise Radio.

This episode of Enterprise Radio is working in association with the Author Channel.

Listen to host Eric Dye & guest Vicky Oliver discuss the following:

1. Tell our listening audience a bit more about yourself.
2. So, what are the keys for how companies should better engage workers in the big picture of each task or project?
3. Tell us what principles of common business decorum most apply to people in leadership roles?
4. Now here’s a topic that makes most people cringe. Tell us how micromanaging leads to costly employee disengagement?
5. What are the short- and long-term benefits of letting people fail?
6. So, what have you found to be the things that keep employees interested and concerned in their jobs? And are these things commonplace in today’s work world, or coveted by a few, select companies?
7. This is something I personally can’t stand. If people tell me they’re going to do something, I expect them to follow-through. So what are the expected business outcomes when leaders flounder on their position and not make good on their promises?
8. So this is something we talked about a few months ago on #WorkTrends. Empathy seems to be rather hot topic for people interested in workplace culture. So tell us why empathy should be considered a strength, not a weakness?
9. You talk about how leaders need to develop a reputation for reasonableness. What does that mean?

Vicky Oliver is a leading career development expert and the multi-bestselling author of five books, including Bad Bosses, Crazy Coworkers & Other Office Idiots (Sourcebooks, 2008), 301 Smart Answers to Tough Interview Questions (Sourcebooks 2005), named in the top 10 list of “Best Books for HR Interview Prep,” and 301 Smart Answers to Tough Business Etiquette Questions (Skyhorse 2010). She is a sought-after speaker and seminar presenter and a popular media source, having made over 901 appearances in broadcast, print and online outlets. For more information, visit vickyoliver.com.

Website: vickyoliver.com

Twitter: @vickyoliver

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Brigitte Foulke, owner of Amazing Global Travel, a travel company that offers customized trips and tours to Middle Eastern countries such as Egypt and Dubai, among others joins Enterprise Radio.

This episode of Enterprise Radio is working in association with the Author Channel.

Listen to host Eric Dye & guest Brigitte Foulke discuss the following:

1. Your book, “The Tour Guide Intrigue on the Nile” is based on your true story. Why did you write this book?
2. Has this been a catharsis exercise or has it been heartbreaking to relive these incidents?
3. Why do you think Abdul had such a hold on you?
4. What do you hope to accomplish by writing this book?
5. What has been the most frustrating element about this unresolved case?

Brita Vogt was born in Germany and came to the U.S. as a college student. She received her B.A. summa com laude in German and History from California State University. Vogt pursed a career in international business and held several executive corporate positions such as Director of International Business and Latin America Sales & Development. She traveled extensively and visited Egypt eight times.

After retiring Vogt started a travel and tour company, Amazing Global Travel, which offers customized trips and tours to Middle Eastern countries such as Egypt, Jordan, Israel, and Dubai. Vogt currently lives in Phoenix, Arizona.

Websites: amazingglobaltravel.com |  egyptluxuryprivatetours.com

Social Media Links:

facebook.com/amazingglobaltravel | facebook.com/EgyptLuxuryPrivateTours

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Davis Siksnans, CEO and Co-founder of Printful that offers custom prints on demand, warehousing and fulfillment for e-commerce and is one of the largest print on demand companies in the world joins eCommerce Radio.

Listen to host Eric Dye & guest Davis Siksnans discuss the following:

1. Where did the idea of Printful come from?
2. Printful works with many different e-commerce platforms such as, Shopify, eBay, ETSY and more. This is your secret sauce, why is that?
3. How does Printful work? Can anyone use it?
4. Does Printful allow you to be your own entrepreneur too?
5. What makes Printful unique to other Print on Demand companies?
6. What has been you biggest challenge as an entrepreneur?

Davis’s obsession with tech began when he saved enough money to buy his first Macbook at age 13. A few years later began his career working in IT and project management at Draugiem Group, one of Latvia’s pioneering tech companies. He’s now the CEO of Printful, and he’s passionate about ecommerce and being part of the industry’s growth.

Website: www.printful.com

Social Media Links:
Instagram: instagram.com/printfulhq
Facebook: facebook.com/printful
Twitter: @printful

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Bunny Young is a quitter. She quit making her bosses millions and now dedicates all that knowledge and passion for supporting business owners into making money to make a difference and joins Enterprise Radio to talk about it.

Listen to host Eric Dye & guest Bunny Young discuss the following:

1. How did you get the courage up to quit?
2. How do you only work 18 hours?
3. What is most important to the success of a business?
4. How many businesses do you run? Why so many?
5. Tell us about a failure you have had.
6. What is your 1 rescue remedy for overwhelm?

Bunny Young noticed that no matter how good she was at her job, it only made her bosses richer. So she quit. She had a Master’s degree, a service dog, and an incredible talent at making businesses more money.

Rather than going back to counseling people who like her, despised their jobs, she founded A Better Place Consulting to change the companies rather than the people. What else could she do with a background in counseling and being a third generation entrepreneur?

Her direct feedback process and strategic planning sessions have changed cultures of organizations nationwide resulting in employee retention and spikes in productivity and morale.

She is a speaker, coach, strategist, facilitator, Army wife, and mother to one crazy 7 year old and one fat baby. Most of all she is glad that you are here helping her make the world A Better Place.

Website: abetterplaceconsulting.com

Social Media Links:
Facebook: facebook.com/abetterplaceconsulting
Twitter: @Bunnyhas6legs

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Stephen Amendt, Sr. Manager of Digital Operations at El Clasificado, a Hispanic multimedia company dedicated to helping connect advertisers with Hispanic buyers joins Enterprise Radio.

Listen to host Eric Dye & guest Stephen Amendt discuss the following:

1. What are the biggest advantages that you see in advertising towards the Hispanic market?
2. What’s driving the greatest response to advertising towards Latinos in the United States
3. What challenges do you see companies struggling with in their Hispanic marketing?
4. How do you suggest companies overcome these struggles?
5. Are there any other channels that you’re seeing as working well in reaching US Hispanics?

Stephen Amendt is the Sr. Manager of Digital Operations for EC Hispanic Media and the Brand Manager for the largest Spanish-language classified site in the United States, elclasificado.com. His experience and abilities in SEO, SEM, email, and social media marketing have helped connect millions of Hispanic shoppers with advertisers offering their products in services ranging cars for sale to apartments for rent as well as employment opportunities to home and automotive services.

In addition, he also works with the company’s agency side services, using his experience in optimization and data analysis to ensure that companies ranging from small businesses to enterprises are seeing increased leads and sales coming from their online marketing campaigns at the most optimized cost per conversion.

Website: https://elclasificado.com

Social Media Links:
Facebook: facebook.com/ElClasificado
Twitter: @ElClasificado

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David Pagotto, the Founder and Managing Director of SIXGUN, a digital marketing agency based in Melbourne, Australia joins Enterprise Radio.

Listen to host Eric Dye & guest David Pagotto discuss the following:

1. So tell us about what you do for your clients?
2. Why did you start the agency?
3. Do you have any interesting company wide initiatives?
4. What’s the biggest challenge your client’s face?
5. What is usually the best strategy for your clients? SEO, Google Ads, Paid Social, Email?
6. What advice would you give to our audience if they are considering a digital marketing agency?

David Pagotto is the Founder and Managing Director of SIXGUN. He has been involved in digital marketing for over 10 years, helping organisations get more customers, more reach, and more impact.

Consulting with some of Australia’s biggest brands, David and the SIXGUN team have a knack for developing creative solutions to complex problems.

SIXGUN focuses on scaling organisational growth and building sustainable results for the long-term, with a data-driven approach to developing strategy. As a Melbourne based digital marketing agency, SIXGUN focuses on the following core areas:

– Search Engine Optimisation
– Search Engine Marketing
– Social Media Marketing

David and the experienced team at SIXGUN are passionate about seeing organisations grow while working on their mission to support meaningful causes.

Website: https://sixgun.com.au

Social Media Links:
Twitter: @sixgunagency | @davidpagotto
Facebook: facebook.com/sixgunagency
Linkedin: linkedin.com/company/sixgun

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