Retail display hooks are more than the most cost-effective way to display your goods. They’re also one of the best ways to let your creativity shine and make a strong statement about the kind of outlet you want to be. And, since a window display is the most important aspect of your store’s curb appeal, the right display makes a big difference.
It all starts with the right display hooks for retail. Although few things are more basic or ordinary, the right hooks draw customers into your store. Here’s a few tips that help make it happen.
Orderly Display
Some retailers group their items by category, perhaps by prominently displaying items connected to the next holiday. Other storekeepers organize by color or style. Whatever your method, a well-organized display is usually quite eye catching, because people are naturally drawn to sights that stand out.
Know Your Area
What kind of shoppers normally go past your store? Start with basic demographics, such as young or old and male or female. Next, determine why shoppers are outside your window in the first place. If your shop is in a mall, people are probably there to spend money. But if your shop is on a downtown square, people may pass by on their way to and from work, which means you must try a little harder to lure them inside.
A Well-Balanced Display
Any poorly organized display is a visual turn off, and the same thing applies for poorly balanced displays. If there are different items of different sizes, and most displays fit this description, put all the bigger ones either on top or at the bottom to draw the customer’s eye. Then, array the smaller ones according to size.
Use Lighting and Contrast
The display itself is only part of the solution. For your store to stand out, you must do more. For example, if the outside of your establishment is mostly dull primary colors like brown or grey, use as many bright colors in your window display as possible. At night, when the shop is closed, a well-lit display keeps attracting customers. If they see something the like, they will most likely come back. Place additional lights behind the window display so window-shoppers see the store’s depth.
Accent with Signage
A large display that’s easy to read arouses customer curiosity. Be sure the sign contains enough detail so that people know what’s in the shop, but do not give them too much information. Also, be careful that you do not run afoul of any zoning laws or restrictive covenants.
Begin by sketching out your display. After it is finished, step outside and see what the window looks like from up close and also from far away, so you can make any needed last-minute adjustments. Then, keep accurate records as to foot traffic, so you know what works and what does not work. As a rule of thumb, you should probably change your window display about once a month to keep up with the next holiday on the calendar.
Happy planning!
