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Why Is There Such An Increase In Demand For Podcasts

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In the past couple years, podcasts certainly have become popular amongst the general public as if they are a new type of entertainment on the market but this isn’t the case; in fact, Apple introduced them to the world when they brought out the first iPhone 15 years ago when they offered 3,00 free podcasts but it never really took off until recently; we look into why the trend has only just started developing.

In America alone, there are now 62 million avid and weekly listeners to podcasts compared to just 19 million back in 2013. One of the main reasons for the growth of podcasts is the wide variety of choice you now have to choose to listen from with over 800,000 active podcasts globally, we are pretty certain that you are able to find a podcast that suits your niche.

[Image: Wired UK]
Another reason for the rise in podcast numbers is down to the fact that consumers are now on their phones more than ever, now although this might seem like bad news for some, its great news for podcasters and other online services. Another one of these services is online casinos such as this list of top sites not blocked by Gamstop. Also benefitting from users being on their phone more often than not, they’ve seen a surge in traffic and positive reviews due to this and it doesn’t seem as if it’s a trend that looking to slow down any time soon.

Podcasts have become business as well with many large media companies jumping on the trend and entering the market. Spotify were than interest in Startup, Homcoming and Reply All as well as Anchor podcasts which both provide technological help to people who are looking to set up a podcast that Spotify bought both companies for $340 million – an astonishing number! Apple wanted to get involved also as in July 2019 they began to fund their own exclusive podcast in which is now widely considered one of the most listened to podcast globally.

The post Why Is There Such An Increase In Demand For Podcasts appeared first on Enterprise Podcast Network - EPN.


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