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How to stand out with your LinkedIn profile

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Jess Tiffany the C.E.O of the Marketing and Networking University and sister marketing agency MNU Digital and International Best Selling Author of his LinkedIn book “Growth Hacking: Strategically Grow Your Business Network from Zero to 10K in 365 Days” joins Enterprise Radio.

Listen to host Eric Dye & guest Jess Tiffany discuss the following:

  1. How did you end up becoming a LinkedIn expert?
  2. What are a few things a person should do to stand out with their LinkedIn profile?
  3. What would you say to someone who says “who would want a lot of connections; you can’t talk to all of them anyway?”
  4. Has more connections helped you, in your business or would have less contacts been just as good?

Jess Tiffany is the C.E.O. of the Marketing and Networking University, an online business education marketplace and its sister company M.N.U. Digital. The Marketing and Networking University is a place where business experts can share their knowledge and create additional revenue streams. 

MNU Digital was created when we realized many people didn’t have enough time or desire to learn how to do everything in their business and were looking for a complete solution. MNU Digital assembled top industry experts to create a “dream team” approach to solving your entire marketing strategy. When you hire MNU Digital you are hiring a team. 

M.N.U.’s C.E.O. Jess Tiffany’s specialty is his in-depth service offerings like finding businesses $50k in hidden revenue opportunities in under an hour. Jess coaches businesses to higher revenue, lead generation strategies, joint venture creation, unique proposition isolation, and implementations. 

For those who are unable to work with Jess, he does offer an online version called the 52 Week Industry Domination Training. This program has been called “the most powerful and dynamic client attraction program ever created!” It also has been featured on Fox, NBC, CBS, and ABC. This amazing program will take you through some of the most powerful business fundamentals that are overlooked and lead to most businesses failings. It continues on teaching proven advanced marketing skills and ultimately if implemented these skills will lead many businesses on to millions of dollars in revenue.

Jess is also an International Best Selling author with his LinkedIn Book called “Growth Hacking Strategically Grow Your Business Connections from Zero to 10K in 365 Days”.

Websitesmarketingandnetworkinguniversity.com |  mnudigital.com


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Kumon: One of the top 500 franchises in the United States

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(L-R) Ellia Jang, Instructor at Kumon Beverly Center and Floy Berrian, Instructor at Kumon Peabody Center in Massachusetts.

Floy Berrian and Ellia Jang, two esteemed educators and entrepreneurs who each own and manage one of over 50 Kumon Centers across Boston and New England join Enterprise Radio.

Floy is the instructor at Kumon Peabody Center and Ellia at Beverly Center—both Centers are located at Boston’s Northshore area.

Listen to host Eric Dye & guests Floy Berrian and Ellia Jang discuss the following:

  1. What is Kumon?
  2. What are the benefits of studying Kumon and how is Kumon different from other Math and/or Reading programs?
  3. What is the process of enrolling?
  4. How long is the program?
  5. How did you become a Kumon instructor? What’s your entrepreneurial journey like.
  6. I know Kumon is voted as one of the top 500 franchises in the United States so if any of our listeners are interested to be just like you, how can one become a Kumon instructor?

Floy Berrian:

Floy Berrian is a certified Instructor of Kumon Math and Reading Center of Peabody, MA.

She is a pioneer Kumon Instructor, having opened her first Center in 1999. She has a bachelors in Medical Technology and worked as a clinical chemist in Yale New Haven Hospital and later in Princeton Medical Center in New Jersey and as a medical software specialist for a multinational biotech company in Boston. Floy’s Kumon journey started after visiting a relative in Vancouver  Canada, whose children were doing Kumon Math. She was impressed with their calculating skills and decided to open one of the first Kumon Centers in New England. 20 years later, Floy continues to work as a Kumon Instructor, successfully developing and maximizing the potential of children using the Kumon Method.

Ellia Jang:

Ellia Jang is the Instructor of Kumon Math and Reading Center of Beverly, MA.

As a young educator and entrepreneur, she is living her dream of following in her parents’ footsteps of being a small business owner. With a degree in psychology and elementary education, Ellia continues her passion of working with children through Kumon. She started her Kumon journey when she worked part-time in a Kumon Center owned by a family friend for two years. Ellia saw the benefits of learning through the Kumon Method and knew early on that she wanted a lifelong career as a Kumon Instructor. Not long after graduation, she opened her own Kumon Center in Beverly MA in March 2018 becoming one of the youngest Kumon Instructors across USA.

About Kumon Math & Reading Centers:

Kumon is an after-school math and reading enrichment program that unlocks the potential of children, so they can achieve more on their own. As a comprehensive program, Kumon serves children in preschool through high school. The learning method uses an individualized approach that helps children develop a solid command of math and reading skills. Through daily practice and mastery of materials, students increase confidence, improve concentration, and develop better study skills. Founded in 1958, Kumon celebrates its 60th year serving children worldwide. Kumon has over four million students enrolled at nearly 25,000 learning centers in 50 countries and regions.

About the Kumon Franchise Business:

Kumon is an ideal small business for professionals. Kumon Franchisees must have a four-year college degree, be proficient in math and reading, have investment capital of $70,000 and a net worth of at least $150,000. Founded in 1958, Kumon celebrates its 60th year serving children worldwide. Kumon has over four million students enrolled in nearly 25,000 learning centers in 50 countries and regions.

Floy Berrian and Ellia Jang, two esteemed educators and entrepreneurs who each own and manage one of over 50 Kumon Centers across Boston and New England join Enterprise Radio.

Websites: Kumon.com | KumonFranchise.com

Social Media Links:
Facebook: https://www.facebook.com/kumon
Twitter: https://twitter.com/Kumon_NA
Instagram: https://www.instagram.com/kumonnorthamerica
Linkedin: https://www.linkedin.com/company/kumon


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Travel ecommerce marketing

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Chris Somerville, General Manager of Wild Earth, a leading Australian based online outdoor adventure gear store joins eCommerce Radio.

Listen to host Eric Dye & guest Chris Somerville discuss the following:

  1. What influences outdoor gear purchases?
  2. How do you tailor to millennials?
  3. What’s your opinion on influencer marketing and what platforms can be leveraged for the outdoor travel space?
  4. What was a recent successful sales & product strategy that you can share?
  5. What are the trends to look out for in 2019?

Chris Somerville is the General Manager of Wild Earth and multichannel marketing strategist specializing in end to end eCommerce development for bricks and mortar retailers.

Websitewww.wildearth.com.au

NOTE: For a 10 Discount, us the coupon code: EPNVIP

Social Media Links:
Facebook: https://www.facebook.com/WildEarthAustralia
Instagram: https://www.instagram.com/wildearthaustralia
Youtube: https://www.youtube.com/user/wildearthaustralia


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Don’t Work Yourself to Death: 4 Work-Life Balance Tips for Busy Professionals

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While your career is important, you need to find a happy medium between working to live and living to work. Check out these work-life balance tips for a start.

62% of individuals work more than 50 hours a week, 35% more than 60 hours, and 10% more than 80. In many industries, the 40-hour work week is a thing of the past.

The digital society we live in ensures we’re available for around-the-clock communication. Factor in the anxieties we have over losing our jobs, and you can see how employees feel pressured into working dangerously long hours.

The “work hard play hard” mentality will only get you so far before you burn out. These 4 work-life balance tips will get you into the mindset of working to live, rather than living to work.

1. Accept You’re Not Perfect

Perfectionism is a habit that often forms at a young age, so it’s a hard one to kick. When we’re growing up, we’re bogged down with getting good grades, participating in sports and clubs, making time for family, etc.

But, these responsibilities only grow as we get older. It’s only natural that from time to time, you’re going to slip and miss a deadline. Or, maybe you’ll have to miss your kid’s soccer games all week.

That doesn’t make you a bad employee or parent. It makes you human.

2. Trim Your Schedule

Especially when we go through busy phases of our lives, it’s important we keep sight of what’s most important. This varies from person to person and depends on factors related to both your work and home life (i.e. whether you have kids or not).

But, for most, our priorities align with succeeding at work, while making time for our loved ones. You can better manage your time for these goals by trimming any unrelated activities.

Tell that chatty co-worker you’re busy. Drop that organization you’re only semi-interested in. Say no to the office happy hour.

3. Stay Active

As our schedules are already packed with seemingly endless responsibilities, it’s understandable we negate exercise. But, staying active is an effective tool for managing stress and uplifting one’s mood. You don’t even have to devote several hours each week to feel this effect.

Start small; set aside a few minutes each day to get through some cardio. Statcare Urgent Care recommends taking hourly walks around the office. You can even try meditating in the car on your daily commute into work.

4. Put Your Phone Down

We’ve all been guilty of checking working emails or scrolling through Facebook when we should be focusing on family/friend time. If your time with loved ones is already limited, you need to ensure the time you do spend is worthwhile.

That means letting a call go to voicemail and ignoring the social media buzz. Quality time means much more than the quantity of time, so make sure your loved ones get your full attention.

Looking for More Work-Life Balance Tips? 

It’s important to realize you’re going to be busy for long periods in your life. You can’t let your work life overconsume your personal life, or you’ll feel the effects. Use these work-life balance tips to optimize the time you spend both at home and in the office.

At Entrepreneur Podcast Network, we’re dedicated to helping the busy professional. Tune in to some of our talks for inspiration and information in your work life.

How to Improve Your Advertising to Reach a Larger Audience

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While it can be simple to create a primary advertising campaign and share this wide enough to reach a small audience, the bigger challenge comes when businesses want to reach a larger and broader market, expanding past their local target audience. To do this, companies should be investing more in their marketing campaigns than in other areas such as sales, as advertising is often what drives greater productivity in these other areas. When doing this, there are a few options that companies should invest in. 

Targeting

Advertisements will only benefit your company if you are able to expand their influence on your target audience. If you do not reach the audience your products are designed towards; it is unlikely that your sales will increase. The two essential types of targeting are contextual targeting and audience targeting. Contextual targeting means that you advertise on the right platforms at the right time, enabling your market to have a better chance of viewing your advert and following through to your website. This includes putting your content on similar sites to that of your product, for instance, a mobile phone on a telecommunications website. By comparison, audience targeting means using data internet users have shared in the past to cater your adverts towards them and showing them to the right people. Doing so increases the chance that people following the link to your website will actually be interested in your product, which will benefit your business and sales. 

  1. Personalization

A new trend in advertising, personalizing adverts is a great way to get people interested in your brand. Personalization can make people feel as if you are speaking directly to them and their needs, and that your product would be perfect for their lifestyles. By using past internet data and real-time information, you will be able to cater your potential customer’s experience to their previous history, making them more likely to be engaged with a product which will be more eye-grabbing for them. Personalization will make your product stand out amongst the range of adverts on any one webpage, and so increase the number of site visitors that you will receive. 

  1. Advertising Software 

If none of the above are improving your campaigns, or you want to go a step further to increase advert interaction, then investing in advertising software may be the best option for you. While many companies focus their expenses on products and other essential factors, investing in marketing is what will attract big sales to your company, and downloading ad tech is a good start. An ad server, such as Uprival.com, are excellent methods of managing your adverts in one place, including making decisions for you as to what websites your adverts will appear on and when. UpRival’s personalized advert templates ensure that all your adverts are professional and seamless, a big step to getting the best sales and use from your advertising campaigns. 

  1. Monitoring

Then, monitoring your performance can be vital to maintaining a worthwhile marketing campaign in the future as it will enable you to learn from the successes and failures of your current campaign. Paying attention to how many people have interacted with your advert and checking the increase in visitors to your website is vital to measure performance and understand where to invest in your next campaign. You could even do this by testing out a few different advertisements with varying levels of text and image or that are available on various platforms at different times and measure which are most successful. Doing so will then reveal what is attractive about your campaigns and where you will need to make improvements. 

Safeguarding Your Business’s Online Data

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If your business’s online data were ever to be compromised, you’d be in for a world of trouble! You’d run the risk of it being extorted in exchange for payment, and you’d also face the possibility of having to rebuild everything that you’ve worked so hard on.

It is for these reasons why you should treat safeguarding your online data as an all-important task. To see what you need to do specifically with regards to this task, make sure to read on.

Apply new security patches

Security patches are of the utmost importance when it comes to fending off cybercriminals and extortionists. It means regularly applying new ones whenever they are made available. Your operating system, your web browser and any other software that you use should be in line to receive a new security patch.

Strengthen your passwords

Strengthening your passwords is one of the best things that you can in your bid to safeguard your business’s online data. It’s one of the most straightforward tasks to forget to do, too.

To secure your passwords, first and foremost, you should ensure to change them regularly. Other things to do include not using the same password twice, using a mix of numbers and letters, never sending details about them via email over an unencrypted network, and using two-factor authentication.

Encrypt sensitive data

All of your data needs to be protected, but your specifically sensitive pieces of it need an added layer of protection. It should entail you encrypting it to ensure that no external force has the opportunity to breach it.

For advice on how to encrypt your data, check out this beginner’s guide on the matter.

Act quickly when branching occurs

No matter what you do to protect your data, there’s still always the possibility of a breach occurring. If this does happen, then you need to act quickly. Only when you rectify the situation in as a swift a fashion as possible will you stop all of your data from falling into the wrong hands. After all, protecting some of it is always better than losing all of it.

Your response to an instance of a data breach should be to align yourself with a partner who is a professional in the investigation of such troubles. One company who will prove to be more than capable of providing you with great data breach response is Secure Forensics, who can be found at SecureForensics.com. By working alongside them, you’ll give yourself the best chance possible of recouping the data that you may have lost as a result of cyber criminality that befell you.

If you want to provide your business with comprehensive protection against everything that threatens it in this day and age, then you need to safeguard its online data. To do this, you have to secure and apply its patches, you have to strengthen the passwords that you use to access it, you have to encrypt whatever you can, and you have to act swiftly should a breach occur.

The Cannabis Green Rush!

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Brad McLaughlin, the CEO of BudTrader.com the largest cannabis social media platform in the world with over 2 million active users joins Enterprise Radio. Brad is a cannabis and technology expert.

Listen to host Eric Dye & guest Brad McLaughlin discuss the following:

  1. Where exactly is cannabis legal now?
  2. Just how big is the legal cannabis industry now?
  3. Why is Cannabis Legalization being called the ‘Green Rush’?
  4. How can the average person get into the legal cannabis business?
  5. Do you have any tips for entrepreneurs thinking about getting into this business?

Brad McLaughlin 

Cannabis and Blockchain Expert – CEO of BudTrader 

BudTrader is the largest cannabis platform in the world with over 2 Million users. Brad has met with President Trump, former President of Mexico Vicente Fox, members of Congress, Senators and Congressman Dana Rohrabacher founder of the Congressional Cannabis Caucus in regard to cannabis and cannabis reform.

Brad  is a software engineer and computer scientist, as well as an expert blockchain, cannabis and technology. He has developed more than 1000 software programs, apps, websites and enterprise applications.  This includes BudTrader.com, which  is home to over two million registered users who use the platform to post and reply to classifieds-style ads for cannabis products and services. 

As CEO of BudTrader.com, now the world’s largest online cannabis marketplace, Brad McLaughlin has made a name for himself within the cannabis industry and beyond by publicly advocating for cannabis reform.

McLaughlin has set his sights on the goal of winning the war on drugs and against the opiate epidemic by providing safe access to cannabis for all. In his efforts, Brad has forged relationships with U.S. and foreign lawmakers, and has appeared in the media and at public events to speak and raise awareness. He has also collaborated on several charity events with public figures and sports stars. 

One of McLaughlin’s strongest allies in the effort to expand cannabis safe access has been U.S. Congressman Dana Rohrabacher, who Brad has worked closely with since the Congressman gave a speech to attendees at the 2018 BudTrader Ball on April 20th of this year. Also participating in the BudTrader Ball was Former President of Mexico Vicente Fox, who met with McLaughlin prior to the event and recorded a message for the cannabis industry VIPs who attended the gala. 

McLaughlin has been asked to appear in the media as an expert on technology, blockchain and cannabis by multiple outlets. Appearances include Fox Business, Forbes Magazine, Yahoo News, Dope Magazine, High Times Magazine, The San Diego Union Tribune, The Hollywood Reporter, NBC and TMZ. Brad has also appeared as a guest on podcasts such as BHL Fit Club and Cannabis Talk 101. 

In September of 2018, McLaughlin made a splash in Hollywood when BudTrader was tapped to give away a “swag bag” of high-end cannabis products to nominees of the premiere Television Awards Show, marking the first time that a major awards show has included cannabis products in a gift suite. 

No stranger to charitable causes, McLaughlin teamed up with MMA superstar Chuck Liddell and his wife Heidi in December of 2017 to donate 4 shipping pallets of toys for hospitalized children at The Foothill Regional Medical Center’s Pediatric Unit during the Liddell’s Christmas charity event. McLaughlin has also organized beach cleanups, public health events, free fitness classes and more in his ongoing efforts to better the community and to present a healthy and positive public image for cannabis. 

In conjunction with NFL champion Marvin Washington, BudTrader funded a survey of 150 current and former NFL players. The survey results shed new light on the issue of opiate addiction and the need for cannabis as a pain management alternative within the NFL. 

WebsiteBudTrader.com

Social Media Links:
Facebook: https://www.facebook.com/realbudtrader
Twitter: https://twitter.com/bud_trader


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Investing and Tax Strategies for Entrepreneurs

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Scot Landborg, the Co-Founder, partner and senior wealth advisor at Sterling Wealth Partners, a full-service wealth management group specializing in investment and risk management, insurance, retirement and legacy planning joins Enterprise Radio.

Listen to host Eric Dye & guest Scot Landborg discuss the following:

  1. What are the top investment strategies that entrepreneurs should be considering?
  2. How can retirement planning help a business owner from a tax perspective?’
  3. In the tax bill signed last year, any other tax strategies for entrepreneurs?
  4. How does Social Security planning fit for an entrepreneur? Does it make sense to take it early to help fund a business venture?
  5. With where the market is today, where are the top opportunities and risks?

TIP: Tax strategy is a critical component that is often overlooked and can be a large business expense. Small business owners and entrepreneurs need to be proactive about understanding and planning for their tax liabilities.


Scot Landborg is co-founder, partner and senior wealth advisor for Sterling Wealth Partners in Tustin, California. Scot started working as a financial planner in 2000 with a desire tohelp those closest to him obtain quality financial advice. Since the beginning of his career, Scot has consistently and intentionally worked for independent financial planning firms, so he could incorporate his commitment to serve his clients as an investment fiduciary and put his clients’ interests first. His philosophy is to advise his clients with the highest level of dignity, respect and professionalism; and only make recommendations that he would make for his own family.

Scot is a former co-host of the nationally syndicated radio show Smart Money Talk Radio and is now the host of his own recently launched podcast, “Retire Eyes Wide Open”, which is available on both iTunes and Google Play. The show airs weekly and provides tips and strategies to demystify the retirement process for those in or entering retirement.

Prior to founding Sterling Wealth Partners, he served as a senior wealth strategist and head of the investment committee for one of Orange County’s premier wealth managementfirms. In addition to his partnership at Sterling Wealth Partners, Scot’s additional experience includes his role as CEO of Bradley Investments and Briggs Development and his current role as CEO of Scot Strategy, Inc.

Scot has extensive experience in all facets of financial planning, including retirement planning, income planning, social security planning, charitable planning and legacy planning. In conjunction with this expertise, Scot also has comprehensive experience in taxes, real estate and business. He is married to his wife, Shannon, and they have a baby boy. They enjoytraveling, especially to Scot’s childhood home in Minnesota, and to the Caribbean where they got married.

About Sterling Wealth Partners

With over 50 years of combined experience, our advisors use a holistic approach to ensure that every aspect of your financial life is addressed. This includes Investment Management, Risk Management, and Insurance, Retirement Accumulation, Retirement Income Planning, Legacy Planning, and Philanthropy. We very much look forward to working with you, so that you can discover the Sterling experience firsthand.

To learn more about Sterling, please visit our website at www.sterlingwpartners.com.

Websitewww.sterlingwpartners.com

Social Media Links:
Facebook: facebook.com/sterlingwpartners
Twitter: @sterlingwealthp
Linkedin: linkedin.com/company/sterling-wealth-partners


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Building confidence and developing independent living skills for over 47 years

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Joy Decker, the Executive Director of Esperanza which is a nonprofit organization that supports children and adults with autism and other developmental disabilities joins Enterprise Radio.

Listen to host Eric Dye & guest Joy Decker discuss the following:

  1. How long has Esperanza been in Chicago?
  2. What is your background and how did you end up at Esperanza?
  3. What services and programs does Esperanza offer? How do you all fund these programs?
  4. What do you see as the largest need when it comes to the community that Esperanza serves?
  5. How can people support Esperanza?

Summary: Esperanza Community Services is a 501 (c)(3) nonprofit organization that supports children and adults with autism and other developmental disabilities to build skills, confidence and become as independent as possible. In our programs delivered at our West Town campus and throughout the community, students and adult participants are building academic, developmental and life skills, as well as confidence and self-esteem. At Esperanza, we see achievements every day.


Joy Decker has been committed to serving people with intellectual and developmental disabilities to help improve their quality of life for over 24 years. Joy joined Esperanza in 2014 from Orchard Village where she held various roles including case manager, residential director, senior director of programs, and President and CEO. She holds a B.A. in Psychology from Drake University and a M.A. in Nonprofit Administration with distinction from North Park University.

Websiteesperanzacommunity.org

Social Media Links:
Facebook: https://www.facebook.com/EsperanzaCommunity
Twitter: @ECSinChicago


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5 Tips to Working with a Broker to Invest Online

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Investment brokers advise you on the best investments on the market. Then they execute your decision by buying or selling those investments. These brokers earn a commission for their services. However, working with them is a challenging experience especially if you are new at investing. You can improve this working relationship through a number of tips. Here are 5 tips to working with a broker to invest online.

1. Ask For Explanations on Investment Decisions

Sometimes, your investment broker will use jargon to describe the market. For example, he might say that a particular stock is exhibiting a high level of volatility. Therefore, he would advise against investing in it because doing so would expose you to unnecessary risk. Perhaps you are keen on investing in this stock so the broker’s advice irks you. Preventing tension between you and the broker is possible if you ask him to explain the rationale for his advice. In this case, he should explain his thinking in simple terms as opposed to using jargon to do so.  

2. Seek Advice from Other Experts

Companies have professionals working in various departments handling highly specific matters. However, they still hire consultants to advise them on such matters. Doing so does not strain their relationship with employees overseeing that matter. Instead, it strengthens it. Similarly, seeking a second opinion from experts in the investment world is an excellent idea. Doing so helps you understand what your broker was saying. It also builds your confidence in him if the advice he gave you was worthwhile. More importantly, doing so helps you protect your investment.

3. Analyze the Market Personally

An investment broker transacts on your behalf. He does that after he understands what you want in addition to advising you so that you can make a practical decision. However, understanding your needs is only possible if you communicate them to him effectively. Studying the market, analyzing it, and developing strategic objectives would improve the quality of consultations between you and your broker. The level of discussions that you will have with them would improve drastically leading to constructive discussion and informed investments.

4. Diversify Your Portfolio

Brokers handle different types of portfolios for you including preferred stocks, corporate bonds, and sovereign bonds. Others are certificates of deposit, real estate investment trusts, and exchange-traded funds. Do not invest in one of them while ignoring the others. Doing so would strain the working relationship that you have with your broker will if the value of this investment plummets. Instead, listen to your broker’s advice and diversify your portfolio. You will not vilify him for a single investment that went south if you do that.

5. Establish Trust

Working with an online broker is impossible unless you trust him. You will second-guess his advice every time. You will question whether he transacted on your behalf as you instructed him to do so. In some cases, you might threaten the broker unnecessarily with legal action. Avoiding this kind of negative working relationship is possible if you work with a trustworthy broker. How do you establish trust with a broker? Create an account with a reputable firm. This firm should have years of experience in this business in addition to multiple conflict-resolution mechanisms.

5 Tips for choosing ATS for a small business

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Applicant Tracking Systems (ATS) is a software program that allows businesses to track the progress of a candidate from sourcing to hiring. The software enables companies to improve the experience of the candidate, recruiter and hiring managers while allowing them to handle the complex needs of the recruiting process. ATS encompasses all links of the hiring process including job posting, search capabilities, candidate acquisition, requisition management, communications, interviews, and reporting. As a result, ATS saves both time and money since it is a communication point between the organization and the candidates. Before you invest in ATS, you should know that the choices vary and the features may confuse you. As a result, here are five tips for choosing ATS for a small business.

  • User-friendly. The ATS should be very easy to use for the recruiters, hiring managers, and the applicants. Everyone should be able to access the system through different devices. The software should also respond quickly to enable a smooth hiring process. ATS should solve your hiring problems not add another layer of inconveniences.
  • Proper Reporting tools. Most ATS software works well with the applicant submission tasks. However, most face a challenge when it comes to reporting. You should have a detailed, but comprehensive reports that will help you identify the source of hire, number of candidates in the process, and everything else you need.
  • New Functionalities. If you need to upgrade your company, the ATS software should allow you to get new features. Before purchasing the system, check the plans to see if they offer progress. Maybe you do not need all the tools today, but you should have a comfortable version of the system that gives you a chance to upgrade.
  • Flexibility. As your business grows, you will need to make changes in the ATS software you use. Remember to check if the system you choose can export all notes, records, resume, and other data. If you terminate a contract, the ATS should be able to preserve the records. You will also need to find a new ATS that can support data migration into the system. You also need a system with excellent customer support. Look for a vendor who profoundly understands your business and can provide a personalized solution through the phone, email, or online portal.
  • The Activation Plan. Most systems fail because they were not adequately implemented. Never purchase software that will require you and your team to “self-activate.” Your vendor should dedicate a resource to guarantee a successful launch. In addition, consider the time and workload included in the activation. For example, if a system takes several months to set up and requires a significant investment of your time and resource, it will become a drag on other business projects.

Now that you know what qualities to look for in an ATS, it is time you check out the best applicant tracking system. A system such as enlist.io collaborates with your team to communicate with your candidates. The system will also offer you a free 14-day trial.  

5 Things You Should Know About Estate Planning For Small Business

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Estate planning is a method used by a business owner to organize how to manage or sell an estate in case one dies or retires. It is important to have an estate plan to protect your hard-earned assets and make sure your venture remains operational. While your business is stable now, you cannot be sure what will happen in case you retire or die. Here are some crucial estate planning tips to keep your business running.  

1)    Business Ownership

Most small businesses operate independently. As the owner, you are the decision maker and the driver. If you are not around, the business will stop running. It is necessary to talk to your family about the activities involved and let them know their future roles. Alternatively, the business may have joint ownership whereby several owners are involved. In case you leave or die without an estate plan, all your assets will be repossessed by the partners. A continuity strategy will come in handy as it protects the interests of the partners and your family should anything unexpected happen. If you have not started your estate planning yet, you need to exhaustively read this estate planning guide for small business before it is too late.

2)    Minimize Your Liabilities

These are the financial debts that may occur during business operations. They include loans, accounts payable, mortgages, and accrued expenses. When one leaves or passes on the debt still lives on and becomes the obligation of their business to cover it. This will affect the assets you planned to leave for your family.

3)    Estate Taxes

Federal or state taxes on an estate can reduce its value before it is distributed to beneficiaries. A good reason to plan one’s estate is to reduce the amount the business will owe in taxes. Since most business assets are not liquid, paying estate taxes often requires selling the business. Do not lose it to the IRS in estate/death taxes. This tax ranges from 35% to 50% of the enterprises worth and has nine-month limitation. The IRS has some tax breaks available that can help minimize the amount of tax needed to be paid. It would help if you also put shares into a trust to reduce these taxes, therefore, protecting your heirs along with successors.

4)    Insurance

It would help if you had a contact represented by a policy whereby you get financial protection in case of a loss. Things do not always flow as planned, and insurance is there to guard you in the event of unexpected scenarios. Life and disability insurance can finance the terms of a buyout agreement. Life insurance can also cover all or some of the taxes after your demise. This strategy gives the heirs tax-free proceeds to buy the deceased’s shares.

5)    The Last Will

This is a legal document that helps you decide how the assets you left are transferred and also outlines who receives it in case of death. Few small business owners have wills, which is an essential factor in planning for your assets security. It also helps by giving information about the enterprise as well as access, for example, bank account passwords. A will can help approve your heirs and your successors or have neutral third party to administer the holdings.

Online Entrepreneur Academy Breaking the Trends in Online Entrepreneurial Training

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If you’ve ever dreamed of building your own business from scratch, then you know how puzzling it can be to learn the different tricks of the trade. This applies especially if you haven’t had any experience running any kind of business. Not to mention, the startup costs can prove substantial. Thankfully, building an online business has a lower barrier to entry because of the lower initial investment and the ability to instantly promote your products or services to a wide range of audience.

Still, you need to equip yourself with the proper training to get your business up and running. Online Entrepreneur Academy is a one-year training program designed to help people turn themselves into successful online entrepreneurs. We were fortunate enough to talk to Founder and CEO Alex Dee, who happily shares his excitement in helping people realize their dreams.

Online Entrepreneur Academy is the first of its kind, offering a one-year training program about online entrepreneurship. Can you walk us through how it all started?

Alex Dee: I’ve had my fair share of struggles in the corporate world. Many years ago, I had to spend 42 out of 52 weeks away from my family. I had to do it to provide for the people I love most, but I knew that I couldn’t live under these circumstances for the rest of my life. With my background in private equity, I started studying hundreds of business models and finding a way to apply my knowledge in setting up an online business. Fast forward to today, I operate several online businesses and through my years of experience, I want to impart what I know to other people who want to be their own boss.

Why did you decide to come up with a one-year curriculum instead of a much shorter training course?

Alex Dee: I spent hours upon hours every day just to master the timeless business principles and the most relevant online marketing techniques. I know for a fact that nobody can learn everything within a month. Yes, some training courses that last only a couple of weeks may prove helpful, but only if you’re trying to learn about an aspect of online entrepreneurship. My vision is to help people gain a solid understanding of running an online business—from finding their niche to creating viable products or services to how to market them and make sales!

What challenges have you already faced in the early stages of Online Entrepreneur Academy?

Alex Dee: The market for training courses about online entrepreneurship is more crowded than you’d imagine. Several industry experts offer programs that teach the fundamentals of online marketing, insider knowledge on particular niches, or advanced tactics to boost sales. Before launching Online Entrepreneur Academy, I knew that I had to offer something fresh and unique to aspiring business owners. This is precisely why I came up with a customized training program that consists of LIVE VIRTUAL courses.

There are lots of different ways to make money online. So, we show the member how to pick a “success tier” that’s a match for them based on their personality, strengths, and what type of life they want to create. We then teach it live so there are others that are going thru it with them. This community allows for members to have the biggest transformations and get results! It compels people to stick to the process, even if it requires a significant time investment.

We walk them through every step, and even provide an enrollment counselor as they go thru their customized curriculum, ensuring that they do not skip any crucial information that can make a difference in their entrepreneurial careers.

Who should enroll in your training program?

Alex Dee: Online Entrepreneur Academy is open to everyone who wishes to transform their lives in ways they may only dream of right now. We understand the challenges that come with starting and growing an online business. Whether you plan on selling physical goods or offering services such as writing or video creation or just marketing other people’s or famous companies’ products, you’ll find our academy immensely helpful.

It’s also interesting how diverse our community is. Many are stay-at-home parents and retirees who want to generate a passive income stream, so they can enjoy their lives while being with their families. There are also business owners and marketers who want to expand their knowledge in online marketing and find ways to explore the most advanced techniques to reach their online audience. And by customizing our program based on the needs of each member, we guarantee that everyone who finishes our course will be more than ready to become an online entrepreneur.

Without question, Online Entrepreneur Academy is setting the bar high in the field of online entrepreneurial training. With a team of industry experts, they are well-equipped to take on the challenge of attracting aspiring entrepreneurs and helping them build successful business ventures.

What Are Veneers and How Do They Work?

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You may have heard of the term veneers but are unsure of exactly what they do. In this blog, the top dentist in Pasadena TX is going to share everything you need to know about veneers and how they work. You will learn so much and it will help you decide if it’s for you or not. Keep reading to learn more.

A couple years ago, it was researched that over 80% of people do not like how they look in pictures because of their teeth. It was also stated that 30% of people don’t smile in picture for social media simply because they don’t want to show their teeth.

One of the ways to fix being embarrassed of your teeth is to get veneers. Just a warning though, veneers may give you more confidence and a smile you love!

So, what are veneers?

Veneers are made from porcelain and bonded directly to your teeth so provide a better overall smile. Many people love this option because it can be complete in just 2 visits. They are individual to your specific needs and your smile. It looks very natural when it is complete. If you are unhappy at all with the finished product, adjustments can still be made to ensure you are satisfied.

From coffee, eating daily, and over time your teeth can have small chips, become a bit cruced, and the list can go on and on. Veneers work to build overtop of them and not only make your teeth look like new again, but make your teeth look exactly how you have always wanted them to. After have veneers put on your teeth will still be hard, you will have a brand-new smile almost instantly.

Some of the issues people want to fix by adding veneers are:

  •         Lengthen your teeth
  •         Chips
  •         Gabs
  •         Spacing
  •         Color
  •         Tooth decay
  •         And more!

Another benefit people love about veneers is that they are almost painless. Many people do not like getting any treatments done to their mouth from fear. Veneers is not something you need to be scared of.

If this still sounds like something you would be interested in, the first step is to book a consultation. You will discuss your goals together and they will be able to ensure this is doable. They will then tell you a plan in order to make this happen.

At this time you will also be able to discuss cost and they will be happy to answer any questions you have. Although veneers differ in price, most people get around eight veneers. Each veneer costs anywhere from $1000-$1500. You can always ask to see if they offer discounts for getting more veneers at ones. Sometimes dental offices also give cash discounts. It’s always worth asking.

Although veneers may not last forever, they last much longer than people realize. They are strong and act just like real teeth. If you take care of them just like you do your teeth, they can last up to 20 years.

Most insurance plans do not cover cosmetic treatments; however, some do. Makes sure to speak with your insurance provider and find out if any can be covered. This is one of the reasons why veneers are not as common. Although they have so many positives, the one negative is the cost.

Just like we said above, most people do not get all their teeth veneered. This means that your entire mouth does not need to be veneered and rarely do people do this. The dentist can work with you to help you decide exactly which teeth would help you to get your dream smile. Once you point out which teeth are bothering you, they can help you determine if that’s all the veneers you should have, or if one more would help create a specific look you desire.

It’s very rare that someone does not like the transformation their smile has had. Even if they do not meet every single expectation (which is rare), most people love many features about the veneers and their new smile. If you do not like the veneers however, the bad news is that they are not reversible. Since the veneers are put directly onto your teeth, the procedure cannot be undone.

That is one of the main reasons why communication is so important. Like we stated earlier, the dentist can change the veneers once they are on, but they cannot take them off. Make sure to explain every part of what you are looking for to the dentist. They want you to be happy with the outcome. That is why they are there – to help you! always Make sure to keep open communication  with your dentist.

Once you have your veneers and you are happy with them, it’s important to take excellent care of them to ensure your smile stays beautiful. After all, you paid for it! Make sure to go to regular cleanings. There are products out there for your teeth specifically designed for veneers. If this is something you are interested in, make sure to ask your dentist about it.

Have you learned more about veneers? Dentists are typically happy to meet with you to see if you would be a good candidate for veneers. If you are, they can go through the exact steps for your specific smile. It’s always important to have open communication so you can express what exactly you are looking for and the dentist can share what the results will look like.

For more information on veneers or to set up an appointment, contact us today!

Questions to Ask Before Going Solar at Home

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Doug Robinson, the Co-Founder and CEO of LGCY Power that has quickly become one of the largest privately held residential solar sales companies in the United States joins Enterprise Radio.

Listen to host Eric Dye & guest Doug Robinson discuss the following:

  1. What is LGCY Power and what does the company do?
  2. What differentiates LGCY Power from others in the industry?
  3. What is the market for solar energy?
  4. What questions should consumers looking to go solar ask before making the move?
  5. What new solar technologies should consumers be aware of?
  6. You started small, what has been the biggest contributor to the company’s success and growth?
  7. You’ve developed a number of partnerships, how do those partnerships benefit LGCY Power and your customers?
  8. What specific energy or solar problems do you solve?
  9. How do you offer solar at little to no upfront costs to consumers?

Tip: While there are tremendous benefits to solar energy, consumers should be sure they are working with a qualified provider, getting a quality product that’s customizable and right for their home and situation. There are great resources out there such as SolarProviders.org that will walk you through the process of determining what solar is right for you.


Doug Robinson is the Co-Founder and Chief Executive Officer (CEO) of LGCY Power. As CEO, he is responsible for establishing the vision, strategy and overall direction of the company. He’s also focused on managing the overall operations and resources of the company and acting as the main point of contact between the Board of Directors and corporate operations.

Robinson has more than 12 years of experience building sales teams and is remarkably adept at leading, inspiring and motivating teams. Under his leadership LGCY Power has quickly become the largest privately held residential solar sales company in the United States.

Prior to LGCY Power, Robinson was a Regional Manager at Vivint Smart Home where he was responsible for training, mentoring and building sales leadership in the organization. He was also a Divisional Vice President at Pinnacle Security and the President of Sales at Atlas Marketing.

Robinson is a husband and father to 4. In college he played football for Brigham Young University – Idaho and Snow College before graduating from Utah State University with a degree in marketing. In his free time he enjoys sports, the outdoors and spending time with his family and friends.

Websitewww.lgcypower.com


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Digital Marketing Trends: Why Conversion Rate Optimization is An Important One

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Anis Litim, a graphic designer originally from Paris, France who now works as a designer at 9thCO, a digital agency specializing in conversion optimization strategies joins Enterprise Radio.

Listen to host Eric Dye & guest Anis Litim discuss the following:

  1. Your digital marketing agency seems to have a heavy lean towards web design, which is different from most other digital marketing agencies. What was the premise behind this?
  2. What are some of the things that clients are asking for now that they may not have asked for a few year ago?
  3. What are the biggest upcoming trends in web design?
  4. 9thCO seems to be driven by conversions rather than traffic, clicks, and awareness. Why is that?
  5. What advice do you have for businesses that aren’t convinced about the importance of investing in digital marketing?
  6. What are the top three things businesses should look for in digital marketing agencies?
  7. What are some of the things you take into account when creating an internet marketing strategy for a client?

Tip: If you’re looking to get expertise from an agency specializing in digital marketing, make sure to ask about their conversion strategies, not just their traffic and clicks strategies.


Anis Litim is a French Designer originally from Paris France, and currently living in Toronto Canada.

His Career as Designer started 14 years ago in Paris as an Art Director for Rapp Collins Paris a digital and direct marketing agency where he worked for clients such as Air France, Bouygues Telecom or ING Direct.

His first years in Art Direction shaped his passion for advertising, design and creativity. His curiosity to discover the World out there led him to pursue his advertising career beyond his home country: in 2006 He moved to Spain where worked as an Art Director for Shackleton, an award winning digital agency based in Madrid. Then in 2009 he moved to Toronto where he worked for various digital agencies, such as MThirty, Blueband Digital, Netex Enterprises, and currently 9thCO.

His international experience working in a wide range of creative environments shaped his global approach of creative strategy, and problem solving.

Websitewww.9thco.com

Social Media Links:
Facebook: https://www.facebook.com/9thCO
Twitter: https://twitter.com/9thco


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The Blockchain Games: NovaToken

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Paul Barclay, CEO and Founder of Nova Token, where every game is a blockchain game, and every player is a blockchain gamer joins Enterprise Radio.

Listen to host Eric Dye & guest Paul Barclay discuss the following:

  1. Can you tell the audience a little about Nova Token and the launch?
  2. What’s your background in terms of games and tech?
  3. Do you have any advice for start-ups and entrepreneurs?
  4. Where can my audience find more about Nova Token?

Paul Barclay has developed award-winning games for Windows, Mac, Linux, iOS, and Android mobile. Paul has managed all aspects of the studio and its growth, including recruiting and managing over 30 people across engineering, product management, design, and art.

Websitewww.novatoken.io

Facebookfacebook.com/NovaBlitz


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How to Take Your Business Overseas

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Whatever your reason is for taking your business overseas — whether it’s just always been your dream to own a business that crosses international waters, whether there’s an opening in your market abroad that’s too good not to fill, or whether there’s a completely new market that you wish to tap into — if you want to find success in going global, then you need to be take advice whenever it is offered. How else do you think you are going to be able to swim in new waters?

Fortunately, advice on the matter of taking your company global can be found below, so make sure to carry on reading.

Integration is key

To find and forge a customer base in a country where your business is a completely unknown quantity, you have to be willing to integrate with other businesses that are deemed to be household names abroad. By doing so, you’ll be able to scope out a wider audience for yourself, and you’ll gain a real insight into what it takes to crack into the market that you wish to crack into.

If it is an e-commerce business that you own and are wishing to take overseas, then this means integrating with the likes of Amazon and eBay. In regards to the former, you can make use of Amazon’s international marketplaces and accounts by working alongside an Amazon seller integration service, such as www.sellercloud.com. By doing so, you will able to customize each customer experience, whether they speak your business’s mother tongue or not, with absolute ease. You’ll also be able to retrieve inventory, shipping and product information regardless of where your goods are being dispatched to in the world.

Educate your consumers

Again, one of the biggest challenges you are going to face is forging a customer base in a country where your business has no reputation, brand, or influence whatsoever. As stated above, you can ride the coattails of a larger company, but you can only do this for a while. Sooner rather than later, you are going to have to stand on your own two feet. This means that, if you want to carry on trading abroad, you’re going to have to educate your consumers about your business in some form or fashion.

To do this, you’re going to have to invest a lot of time and effort into your overseas marketing channels. To improve your international marketing strategy, you must:

Never lose your identity

You are going to have to tweak your business a little bit in order to fit the customs of the country you are seeking to trade in, but this doesn’t mean losing your identity altogether. By doing that, you’ll not only confuse your new target audience, but you’ll also be likely to drive away your existing one in the country that you already trade in.

In your bid to take your company global, you must put the above advice into practice.

6 Must Have Gadgets Every Small Business Owner Needs in 2019

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If you have recently started a business, or planning to start it soon, you will need to have some essential gadgets that you can use in your office. These gadgets will help you to make your daily business activities more interesting and productive.

If you’re ready to get best out of your small business, check out these six must-have gadgets that will increase your productivity without breaking your bank.

1. Business Laptop

There should be no surprise that the laptops are widely used in every field. No matter whether you are a student or a businessperson, having a laptop is an essential requirement to perform your tasks. If you’re looking to buy a one for your business, I recommend you Dell Inspiron 15. It is the latest version from Dell offers excellent hardware configuration and a great battery life.

Whether you want to create a business website, promoting your business online, preparing documents or just do anything else, a good budget laptop should be your priority. With Inspiron 15 7570, you can easily most of the demanding tasks of your business, without facing any issue. It is packed with the latest processor, higher RAM, and enough storage to make it an ideal choice for small businesses.

2. Portable POS

These days, an increasing number of customers are choosing digital payment option over cash. This is because it is fast and easy to use process. If you’re running a shop or selling some services or products, we highly recommend you to use a portable POS system. It helps to speed up transactions and increase profitability.

For small businesses, the mobile POS systems is a great option for a small business owner. The Square Reader is the best known of these mobile POS devices that does exactly what you need. In order to use it to accept digital payments, you’ll just need to set up a Square account and you’re all set.

3. Security Gadget

Whether your business is small or large, its security is an important matter of concern. Small businesses are highly targeted for crime because it is assumed they have lower security than a larger company.

From alarm to motion detector there is a wide range of options you can implement for security measures. But, the most effective method to secure your business is using video surveillance. They allow you to capture every footage of your storefront to stay updated.

4. Wireless Printer

While doing your business, you’ll need to print certain documents for which need to have a good printer. With the improvement in technology, the printers now come with more capabilities than the previous ones.

Wireless printers give you work comfortably and accomplish much more. They help you to get the work done without having t be directly connected to your computer. Though a good wireless printer are costly, in the end it is worth every penny.

5. Wireless Router

When you run a small business, you need to have a robust internet connection. In this world of advanced technology, landline and Ethernet based wired connections become outdated. Now, most of the companies prefer wireless connectivity.

To set-up a wireless connection in your office, you will need to select a suitable wireless router device. They come with an affordable price and many attractive features.

6. Portable Charger

While doing business, sometimes, you may need to go for a business trip or for a client meeting where constant connectivity to your cellphone or laptop is essential. In that case, you need to have a portable charger to keep you powered while traveling. You can reduce a risk of rushing to find a plug for your wall charger, if you carry an additional battery with you.

I hope these gadgets will help you to grow your business productivity. If you have other suggestions for this list, please share them in the comment section below.

Growing Your Business in 2019

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Anna-Vija, Founder and CEO at Piccolo Marketing that provides coaching and digital services to small business owners joins Enterprise Radio.

Listen to host Eric Dye & guest Anna-Vija discuss the following:

  1. What is the biggest problem you see business owners struggle with?
  2. How can businesses keep up with the changes in digital marketing?
  3. What’s “next” for digital marketing? What will we see emerging in 2019?
  4. What should businesses do with leads they are getting from their marketing?
  5. What should businesses be posting on social media?
  6. Where is the “low hanging fruit” of marketing?
  7. How much should smaller businesses and entrepreneurs be spending on marketing?
  8. A lot of small businesses have hired marketing companies and it just doesn’t work out, or they get taken advantage of. How can owners protect themselves?

TIP: As busy as you are in your work, take 1-2 hours to create a plan for 2019. If you don’t know where to start, think about your budget and time available first to determine what resources you can get to help you grow. We always recommend starting with more sort-term, engaging activities like solid website development and email marketing because social media and SEO, although “trendier,” take longer to see ROI.


Over her 18 year career in hospitality and business management, Anna-Vija McClain has become an expert in small business efficiency and growth. Starting in restaurants at the age of 16, she worked her way up in the Private Club industry, before leaving to start her own marketing company for small businesses, Piccolo Marketing.

Working with small business and entrepreneurs, she and her team provide an “outsourced Marketing Director” model, coaching “on-demand” and executing strategic marketing campaigns to build a successful brand at an affordable budget.

Anna-Vija is passionate about helping small business owners create scalable businesses with amazing company culture! She is dedicated to helping the small business community through her coaching services and online learning platform, Build Your Damn Business. In addition, she is the youngest mentor at SCORE Nashville, a non-profit offering volunteer coaching to entrepreneurs. She has helped hundreds of business owners grow their personal and professional brands!

Anna-Vija is active in the Nashville community through numerous charities, Boards, and volunteer efforts. She has served as as the President of the Nashville chapter of Women in Digital, and serves on the Board of Directors for Mental Health America of the Mid-South. Anna-Vija frequently speaks at events such as HubSpot’s INBOUND conference, and colleges, including the Middle Tennessee State University Jones College of Business, Belmont, and Volunteer State Community College.

Websitepiccolomarketing.com

Social Media Links:
Facebook: facebook.com/piccolomarketing
Twitter: @piccolomrktg


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