Starting up a business can be tricky without knowing how you’re going to fund it. Here are 5 different business financing options for new entrepreneurs.

There are 28.8 million small businesses in the United States, a number that grows every month. So if you’ve dreamed of owning your own businesses, you should know it’s an accomplishment that millions of other people have reached.

But how do these small businesses get the funding to even launch in the first place? Starting a business takes a lot of money that most people don’t have. But there are a few different ways you can get the funding you need.

Read on to learn about 5 business financing options that you can consider for your small business.

Bootstrapping

The most responsible way to fund your small business is by funding it yourself, with your own money. This is a big risk because it often means dedicating your life’s savings to your small business, which may or may not succeed.

However, if you feel confident in your business and have the money to start it, this is a great option. You won’t have to worry about paying back a debt or sharing profits with other stakeholders.

Friends and Family

Many people may feel too proud to ask their friends or family for money, but this may be a better option than taking out a loan. If you start a GoFundMe so you can have friends and family donate to help you launch your business.

If you have family with a lot of money, you could see if they’re willing to invest in your company or give you a loan. Borrowing money from family is a better option than borrowing from the bank because of nasty interest rates.

Just make sure you pay them back or else Thanksgiving might get really awkward.

Take Out a Small Business Loan

The most common way to fun a small business is by taking out a small business loan. This is often done through a bank.

Small business loans are a great way to fund your business if you can’t fund it yourself or get help from family or investors. You’ll have to pay the loan back with interest, so make try to get a good loan that won’t put you deep in the hole. Use this calculator to better understand your business loans.

Angel Investors

If you’re willing to give up some equity in your business, you can look for angel investors to help fund your startup.

An angel investor will give some of their own money to fund your small business, and in return will own part of your company. They hope that down the line your company will be successful and their investment will pay off.

Crowdfunding

If you have a small business idea that you think other people will be excited about, crowdfunding is a great way to fund your business. You can use sites like Kickstarter to get donations from people who like your business idea.

The more you can spread the word about your business, the better this option will be for you. If no one knows about your idea, you won’t get enough funding to start your business.

Business Financing Options: Wrapping Up

There are several great business financing options to choose from, so there’s no reason to put off starting your business any longer.

Check out some of our other entrepreneurial blogs for great tips for running a successful business.

Robert Francis, the Chief Executive Officer at Planned Companies which provides industry leading Janitorial, Maintenance, Concierge and Security services joins Enterprise Radio.

Listen to host Eric Dye & guest Robert Francis discuss the following:

1. Tell us a little bit about yourself and your background and how it brought you to where you are today?
2. How did you became the CEO at Planned Companies? As Planned is a four-generation business, can you provide some history on the company itself and its offerings?
3. Being in the role you are today, can you discuss some of the most prominent obstacles and greatest successes you have endured through your entrepreneurial journey?
4. What is next for both you and the future of Planned Companies?
5. Is there a ‘secret’ to your success? After all, it is quite an accomplishment to be in business for more than a century. What is the key to success–and what advice would you give to others who dream of starting their own companies and businesses?

Robert Francis represents the fourth generation of leadership in the real estate service industry and is passionate about building the Planned Companies brand that is synonymous with accountable, professional service. His focus is on associate and client satisfaction and retention, new business development and overall guidance and support for all Planned Companies initiatives.

During his tenure at Planned, Francis grew the Building Service division and expanded into the security and concierge business by launching Planned Security Services in 2002 and Planned Lifestyle Services in 2004, significantly increasing the Planned Companies brand throughout the northeast within a short period of time. Francis has instituted quality control measures and a corporate culture at Planned that has resulted in substantial company growth and industry leading client and associate retention rates.

Francis has been featured in various regional and national publications, such as Real Estate Weekly, Workforce Management, The Star Ledger, and New Jersey & Company. Additionally, he is a recipient of the NJBIZ “Top 40 under 40” Award which recognizes business executives throughout the state who demonstrate leadership and innovation.

Website: www.plannedcompanies.com

Social Media Links:
Facebook: https://www.facebook.com/PlannedCompanies
Twitter: https://twitter.com/plannedteam

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Workplace violence refers to threats or acts of physical violence directed against an employee or group of employees of a particular firm. This violence occurs at the workplace or outside of it. Possible perpetrators include customers, suppliers, owners of the company, or fellow employees. The FBI reports that nearly 2 million people suffer from some form of violence in the workplace. This violence ranges from verbal threats to acts of homicide. For example, did you know that 80% of active shooters target their co-workers? Preventing this kind of crime saves lives. Here are 4 ways to preventing workplace violence.

1. Creating an Effective Workplace Policy

The first step should be the formulation of a policy on workplace violence. This policy should be preventative in nature. For example, employees are less likely to resort to violence if the organization has conflict resolution mechanisms that are effective and amicable. A company’s policy on workplace violence should be retributive as well. In other words, an appropriate, proportionate, and timely response to workplace violence is necessary. Possible responses include firing, suspending, or reprimanding the aggressive employee. Encouraging workers to report cases of workplace violence is an excellent idea as well. Doing so alerts the company to violations of its policies so that it can act decisively on these violations.

2. Training Sessions for Employees

Employees violate rules developed by their employers if they feel that these rules are ineffective or unreasonable. Similarly, policies that guard against workplace violence fail if workers feel that these policies are impractical. How do you convince them that these rules are worthwhile? Training sessions will help you do that. For example, inviting a workplace violence lawyer to train your staff on this issue would help. Remember, lawyers, give specific examples in addition to quoting studies and reports. Employees will see the sense in your policies after they go through these training sessions. Consequently, they will embrace these policies instead of ignoring them.

3. Manage Your Assets Carefully

Everybody loves money including your employees, customers, and suppliers. Some of them will feel like making a quick buck off your organization if they see that you manage your assets haphazardly. For example, robbers will survey your store to determine where you keep your money and other assets. A tight security system discourages them from robbing you. A weak one emboldens them. A robbery is a form of workplace violence because the robbers threaten your employees with violence. Some of these robbers will beat your workers mercilessly as they rob you. Preventing this kind of violence is possible if you invest heavily in security for your business and employees.

4. Deal with Negativity Decisively

Dealing with negative practices and cultures within an organization prevents workplace violence. For example, bullying and harassment are common in many offices. These practices and cultures will reach a boiling point if you ignore them or deal with them condescendingly. This boiling point is workplace violence in some cases. For example, mental and emotional anguish is common in bullied staff members. Some of them suffer from psychological breakdowns as well. These breakdowns lead to workplace violence. Deal with negativity immediately and decisively. Doing so would prevent a bad situation from escalating into an unfortunate case of workplace violence.

Are you planning to visit a city with the intention of earning some new business? While you could try to get by with the office centre at the hotel, why not rent office space where you can get work done and possibly have a few prospective clients in for meetings? If that idea sounds promising, here are a few questions you should answer before entering into any type of temporary office sharing arrangement. 

What Type of Space Do You Need?

Take a moment and consider the kind of temporary work space you need. Certainly you will want an office where you can set up your computer equipment and close the door for some privacy. Along with the office, you may also want to rent Toronto Agile offices boardroom for rent so there’s space to have several clients in at one time. Between the private office and access to a conference or board room, you will be prepared for just about any type of business meeting. 

How Long Will You Need It?

How many days will you be in town? It’s a good idea to rent office space for one more day than you believe it will be needed. Should you end up staying longer than originally anticipated, there’s time to update the arrangements. 

Even if you don’t expect your stay to be extended, that extra day gives you more time to pack up your equipment and prepare it for shipping back to your home office. The fact that you don’t have to rush will help make the end of your trip less stressful. 

Do You Have a Location in Mind?

Is there a part of town that would serve your purposes a little better? Maybe you need to rent Toronto Agile offices boardroom for rent in an area that has plenty of public parking. Perhaps you want it located near public transport. Your plan may be to take potential clients to lunch; office space that’s within easy walking distance of several restaurants is a great idea. Decide what you need in terms of location and that will make it all the easier to find the ideal space. 

What Amenities Should Come With the Rented Space?

Before you rent office space, find out what amenities come with the rental agreement. Will you receive basic janitorial services for the duration of the rental? How about reception support? Is there catering available if you want some sort of buffet set up in the conference room? Make sure you have everything needed to make your work days productive. 

Remember that you only want to deal with a reputable firm when it comes to renting temporary office space. That’s why you want to rent Toronto Agile offices boardroom for rent when you come to town. Doing so ensures you have exactly what you need and always have access to support personnel if something out of the ordinary arises. 

There are many potential ways to advertise a business. The problem is that every possible option for advertisement is that it costs a great deal of money. The old saying that you have to spend money to make money is incredibly true. You cannot begin any type of business without first spending money, this is what is referred to as a startup. After the initial startup, you will have multiple periods of advertising. It is important to keep up with advertising so that you are a constant presence in the eyes of consumers. However, as previously mentioned it takes a fair amount of money to keep all of this advertising going. This means that you will need to find the most effective advertising techniques that are also the most. There are many possibilities and factors to consider, but one of the best choices is to use promotional products. This is exactly what you will learn about here, the benefits of using promotional products as well as where to buy them, and how to best utilize them.

The first thing to discuss is the various types of promotional products. There are many varieties, in fact, there are infinite possibilities. The most common varieties that you will see is pens and pencils. The reason these are so common is that they are incredibly cheap comparatively speaking and they are easy to distribute. Everyone uses pens and pencils on a regular basis, therefore, your brand logo and information will be seen almost daily. Other popular choices include water bottles, plastic cups, phone protectors, erasers, jar lid grippers, and small tote bags. All of these things are relatively cheap to produce and common in everyday life. There are many other products that you can choose from including t-shirts, foam footballs, flying disks, and potholders among many others. If you can imagine it, you can create it when it comes to promotions. Just remember, it is important to be creative, but you do not want to go to extremes. If the product is too obscure, they will not be popular which means that you will not be able to accomplish your advertising goals.

Next, consider distribution methods. Certain advertising methods are difficult to distribute and even when the distribution is fairly easy, there is no guarantee that anyone will pay attention. When you use this type of promotion, however, you are guaranteeing that it ends up in the hands of consumers. For example, if you are using the traditional pens and pencils, you can distribute them to doctor’s offices, lawyers offices, courthouses, banks, and other public places where papers must be signed regularly. This way, each of these places will have extra pens for customers to use and the customers will be seeing your business ad regularly. Another excellent distribution method is to set up at events and conventions to hand out your promotional product. While pursuing events and conventions, people tend to gravitate to any items that are being given away. They will gather up all of the free items they come across and then sort through them later after they are back in their own homes. This way, you can ensure that your logo and business information at least once, more if you have provided a product that people will want to use regularly.

While there are many benefits of using this type of promotional advertisement, there are some that tend to stand above the rest. One of these things is their versatility. Not only are there many options for the type of product you use, but there are also many options for distribution, use, and method. Using this type of advertising is a mobile variation that provides a lot more reach than any stationary version. Consider it this way, once it reaches one person, it will then be present when that person’s friends and family members are around. Should that person decide to get rid of it for any reason, it will then reach a whole new set of people and the cycle will continue. This will allow the item to reach a multitude of people.

Another benefit of using promotional items is the freedom that it allows. All you have to do is decide on an item, what exactly you want it to say, how many you want to start with. Then you will place the order and assign roles for distribution once they arrive. That is it, it is an incredibly simple process that does not require copious amounts of time and effort. Also, you only have one fee to be paid one time. When you use a billboard, there will be a fee for every block of assigned time it stays up, which can run into some serious cash if you leave it up for an extended period of time. Likewise, if you utilize the advertising features provided by most social media platforms, you will be charged for every day you run the ad. With promotional items, you only have to pay for the production and shipping and then you are set. No additional fees will be required unless and until you decide to order more.

Finally, consider the lifespan of this type of promotion. Most advertising methods have short. Online ads only last as long as you maintain them, flyers only last until someone tears them down and throws them away. Billboards only last until you take it down or inclement weather destroys it. Promotional products on the hand, have the potential to last for years, potentially up to a decade. If you are using a t-shirt or other apparel item, it can last for many years, far beyond most other items. If you are using a pen, it has the potential to be around for quite some time.

This has only been the highlights of the many benefits of using promotional items as a means of advertising. If you are interested in purchasing promotional items, you will need to research what companies you have to choose from. Once you know what your options are, you can make an educated decision.

Brittany Hardy, Owner of Empty Desk Solutions, a small boutique social media marketing agency helping build the online presence of small business owners in North America joins Enterprise Radio.

Listen to host Eric Dye & guest Brittany Hardy discuss the following:

1. Why does a business today need social media marketing in general? What are the benefits?
2. Can a small business do their own social media marketing?
3. When would it be time to consider outsourcing or bringing in a professional to help with your social media marketing?
4. What kinds of things can a social media marketer do for you?
5. What can you expect to pay for services in the social media marketing world?

Brittany Hardy | Owner, Social Media Manager, Virtual Marketing Assistant

Brittany Hardy is the Owner of Empty Desk Solutions, a boutique marketing company located in Port Moody B.C.

Brittany is passionate about helping small businesses achieve their growth goals with marketing solutions that are both effective and affordable.

After many years of working in retail management and then as the Marketing Manager for Canada’s largest mortgage company, Brittany decided it was time to pursue a life-long goal of creating her own business. Naturally she likes to help others and decided there was no better way to do this than to use her creative talent to help OTHERS who want to do the same thing.

With three young children, Brittany believes in balancing work and home life and continues to find new ways to support and employ other mothers who want to start their own businesses or stay at home with their children.

Social media marketing continues to evolve for small businesses and Brittany and her team are passionate about helping these businesses navigate how they can benefit from these networks.

Brittany has been a finalist for the Women of Worth awards, the Tri-Cities Business Excellence awards, and has most recently been featured in Small Business BC and in the Huffington Post.

To contact Brittany – please feel free to email bhardy@emptydesksolutions.ca or call 1-800-898-4472.

Website: emptydesksolutions.ca

Social Media Links:
Facebook: facebook.com/emptydesksolutions
Twitter: @emptyyourdesk
Instagram: Instagram.com/emptydesksolutions

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The world of e-commerce is ever-expanding. There are no signs of e-commerce slowing down, and with people shopping more often on their smartphones and while on the go, fewer people are visiting the high streets for their goods and services.

The beauty of e-commerce is that it is an easy business venture for the everyday person to explore. You do not have to have the extortionate running costs of running a brick and mortar store, and neither do you necessarily need to hire an army of employees. You could, for instance, set up shop in your home office instead.

There is one constant in business though, and that is offering impeccable customer service. Millennials and younger generations expect a personalized and attentive service online. They are less trusting when it comes to spending their money, and for an e-commerce store to tick all their boxes, they need to forget about their corporate nature and, instead, focus on a more human approach.

If you run an e-commerce store or are thinking of setting up shop, the following guide is going to highlight ways to improve customer service in e-commerce.

Analyze your existing data

Data is your best friend. By analyzing the data you have collected on your customers, you can garner a better understanding of what makes them tick. You can gather data by speaking to your customers directly through surveys, or you can look at the data you already have stored. If you work and write in SQL, then SQLBot can offer quick and easy-to-use SQL reporting in Slack. 

By reading such data, you can gain immediate insight into customer trends, meaning you can offer a better and more personalized service. You can also use the data to create a buyer persona if you do not have one already. 

Offer live chat

We live in a world where we want an instant response and answer to our queries. However, the younger generation would rather speak through the internet than pick up the phone. This is where live chat comes into play.

Live chat supports offers the following benefits:

• Reduced expenses
• Improved customer service and loyalty
• A faster problem resolution
• Added convenience to customers
• Expanded market reach

To make life easier on your customer service team, you can also install pre-written messages. While it is still vital to offer human customer services, such responses such as “Hello,” “Goodbye” and “How can I help you today?” can be crucial time savers. What’s more, you can review customer transcripts to see if there is room for improvement. 

Post FAQs

Otherwise known as Frequently Asked Questions, FAQs can save your customer service team a lot of time and resources. Plus, customers will be able to seek the answer to their questions much more easily, saving them time while also offering an extra layer of persuasion. If there is less confusion when buying a product or service, they are more likely to make a purchase. For certain businesses, an FAQ is also an opportunity for SEO – but that’s another story.

TdX 20 was developed by as a replacement to R-22 products that are being phased out due to ozone layer depletion consequences. Over time R-22 refrigerants were quite common because of their efficiency. There is a mandate for R-22 products to be phased out by 2020 but currently production has been halted. Any new HVAC units being produced will not include Freon or any other R-22 product. After 2020, any HVAC units with Freon will become obsolete and will no longer be imported or manufactured.

A lot of people will incur some losses with this change. That’s because HVAC units are quite expensive and the installation is also not cheap. Therefore, residential and commercial property owners will face the huge losses clearing out the Freon systems. Some of the refrigerant replacements can’t run on the previous R-22 systems. Therefore, the existing infrastructure needs to be replaced and removed entirely for the best results.

Therefore, property owners need to pay to have the old systems removed and install the new ones. However, TdX 20 has brought a new kind of hope for property owners. Note that, this refrigerant option doesn’t present any of the disadvantages of the previous R-22 products but can operate using the same equipment. A simple HVAC unit can be recharged with the new refrigerant and the equipment will be in compliance with the new regulations. Even better, the equipment will run more efficiently at a more affordable price.

Don’t forget about the expected benefits on the environment since it has a less impact on the environment. Remember, when Freon was introduced in the niche, it was because it was more efficient than the existing alternatives at the time. However, it has been surrounded by a lot of controversies currently including the negative impact it has on the environment. Previously, CFC based gases were used but they were depleted for the same reasons. That’s why TdX 20 has now been adopted.

Running an HVAC unit can be quite expensive. They are constantly working to heat or cool down spaces. For most properties, the HVAC unit will account for at least 50% of the total utility bills for every month. By switching the coolant, you can count on an increase in the overall energy efficiency and reduce the utility bill considerably. There should be a tremendous increase in the overall price of R-22 refrigerants in the next few years thus a lot more people are opting for the replacements. With the phase out deadline approaching fast, it makes a lot of sense to switch to the environmentally friendly option.

TDX 20 is considerably cheaper and also promises a lot of savings on the energy efficiency front. The Global Warming Potential (GWP) is also very low and it has proven to be the most energy efficient R-22 replacement. For the last 7 years, Bluon Energy, the company behind the production of TdX 20, was engrossed in the creation of alternatives before creating the ultimate replacement. Note that, some of the proposed alternatives were good enough but they were not as energy efficient as TDX 20.

That means, they have a low GWP but using them would demand a lot of electricity usage. Therefore, they didn’t offer much of a compromise compared to the new option. A few tests performed on the alternative refrigerant proved that they could increase the energy consumption of a simple HVAC unity by at least 30% and that’s not ideal for a regular business or residential property as well as industrial spaces that require a lot of heating and cooling. That’s what makes TDX 20 a much better option.

Compared to all the previous refrigerant options brought forward by the company, it proved to be a much better option for the impact on the ozone layer and also operates more efficiently. It will transport heat at lower pressures than other types of refrigerants thus improving the overall energy efficiency of a simple HVAC unit by at least 25%.

Since 2016, the EPA cleared TDX 20 since it passed all the requirements. It has proven to be a viable alternative and has been marketed for use by different property for the best results. Since the R-22 phase out deadline was initiated, a lot of people knew about it. However, there was a lot of unpreparedness because there is always the fear of the unknown. On the other hand, most people don’t want to interfere with their units while they are still working. It might have been a sensible view at one point but it’s actually short-sighted.

Some of the reasons why it has been proposed include the following.

a) Any equipment running on the refrigerant is expected to consume at least 20% less energy than the previous refrigerant options. Therefore, households and businesses alike are expected to reduce their energy consumption per month. There should also be reduced usage of electricity during peak times using the refrigerant, good news for industrial complexes than utilize a lot of energy.

b) There should also be reduced daily operation time between 20 minutes to 90 minutes. That means, the HVAC unit doesn’t have to be operational all through but should work only when required to conserve energy among other things.

c) The refrigerant should also increase the lifespan of the unity because it’s expected to preserve and increase the cooling capacity of the HVAC unit in use.

d) The TDX 20 refrigerant is expected to operate in low, medium and high temperature systems efficiently. Therefore, it’s applicable in different settings without any worries about damaging the equipment because of over or under usage.

e) It works with all the conventional metering systems so there is no need to change things to improve the devices. Basically, you don’t need to spend any extra money to change your unit to comply with the refrigerant.

Following the mandate to phase out R-22 refrigerants, TdX 20 has proven to be a much better alternative by reducing the ozone layer impact considerably and improving energy efficiency.

Glen D. Smith, Managing Partner for Glen D. Smith & Associates and CFP® professional for Raymond James in Flower Mound, TX joins Enterprise Radio. Glen has worked in the financial services industry since 2004 and offers sound guidance to help clients strategically pursue their financial goals.

Listen to host Eric Dye & guest Glen D. Smith discuss the following:

1. What factors should a small business owner evaluate when creating a risk tolerance plan?
2. How should a business owner adapt this plan based on the market?
3. What financial strategies would help to reduce risk?
4. Many small business owners keep more cash to try to protect their assets, do you believe this is a smart money move?
5. Retirement saving is often a second thought to business owners who are focused on running their business, how could this negatively impact them?
6. Any advice on what to do now as a small business owner to better prepare for retirement?

TIP: Find yourself a Certified Financial Planner.  Unfortunately a lot of advisor out there are not really qualified.  Research to find a financial advisor.  Some people spend more time look for a dentist or a barber than a financial advisor.  Of course you want it to someone you like but they need to be certified, and you can do a back ground check on brokercheck.org to see if they have been sued, declared bankruptcy.  This doesn’t necessarily mean they are a bad person if they have declared bankruptcy or have been sued by clients, but I believed you should be aware of it before you decide to work with them.

Having worked in the financial services industry since 2004, Glen offers sound guidance to help clients strategically pursue their financial goals. He is knowledgeable in comprehensive financial planning services, working closely with the families and individuals he serves to craft financial plans tailored to their individual objectives, risk tolerance and time horizon.

Glen holds himself to the highest standards of ethics and integrity when working with clients, ensuring their portfolio and personalized financial plan always reflect their best interests. He has attained the prestigious CFP® certification, one of the most respected financial planning credentials among consumers and the recognized standard of excellence in personal financial planning. As a Chartered Retirement Planning CounselorSM, Glen also has in-depth knowledge of the needs individuals face both before and after retirement, as well as a variety of retirement planning strategies.

Before joining Raymond James, Glen was a senior vice president and financial advisor with Merrill Lynch. He earned a bachelor’s degree in management and international business from Sonoma State University.  Born in California, Glen grew up in Guayaquil, Ecuador, where his parents are career missionaries. He remains active in the Guayaquil community as well, supporting an organization that feeds malnourished children. In his spare time, he enjoys playing tennis and spending time with his family. He lives in Flower Mound with his wife, Gisella, and their children, Lucas and Nathalia.

Website: raymondjames.com/glendsmithandassociates

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If you have started a home care business, you may want to make sure the people who can use the services provided by your business are fully aware of its existence and everything that you are offering. Because your business is new, you must put plenty of effort into marketing it to get it to grow and to start bringing in the kind of money you envisioned when you first developed your plan for the home care business. While you may have already printed out business cards, handed out flyers, and attended local events, you are still going to need to put a lot of effort into a digital marketing strategy that helps you gain a lot of new clients.

Purchase Sponsored Advertisements

Paying for sponsored advertisements is a great way to reach your targeted audience on Facebook. The social media site is used by billions of people. These people could see a sponsored advertisement for your home care business when they are browsing through their timeline and looking at content that has been posted. Make sure that if you are posting one of these types of advertisements, you are making it look aesthetically pleasing to get the attention of people and to get them interested in the services that are provided by the home care business you are running.

The great thing about sponsored advertisements is that you can choose who you would like to have your advertisements viewed by online. It may start to appear on the social media platform for people who are living in and even around the area in which you are running your home care business. You have a greater chance of bringing in more clients for the business if you are advertising directly to people who do not live too far from where the business is located.

Add SEO-Friendly Content to Your Website

Start working on putting more content on your website. According to Scott Keever, SEO, the content you are posting should contain plenty of detailed information that gives readers a better idea of what your home care business offers. You should provide in-depth information on the different services that are provided while making sure the content you are creating is SEO-friendly and updated. Even if you are not the best writer, you can always hire help to have some of the best content created for the website.

Before any of the content goes live for everyone else to see, you should carefully read through it and make sure that it reads well. The content should not contain any issues, such as spelling errors, grammatical errors, or even misleading information.

Start an Email Marketing Campaign

Be prepared to start an email marketing campaign. Many people read the messages they get sent to their inbox each day. In the beginning, you may only have a few people who have subscribed to the mailing list. However, over a period of time, the list will start to naturally grow much longer as more people become interested in learning more about your business. It does not matter if you have a handful of subscribers or hundreds of them, you always need to make sure the content in your messages looks good, reads well, and offers engaging information that readers believe is useful.

Get Involved on Various Social Media Platforms

Aside from using Facebook’s sponsored advertisements to get new clients, you should start getting involved on various social media platforms to get the word out even more. There are many platforms that you can take advantage of, including Twitter, Instagram, and Pinterest. When you create accounts on these different platforms, you must be aware of the differences between them and put up unique content on each of them.

Because Instagram is all about the photos, you should include pictures of home care professionals and other home care-related images on the Instagram page you have created for your business. Make sure to add a caption to each of the photos. Take advantage of the space where you can include a caption by adding a link to your website here and there. If someone is checking out your business page on Instagram, they could easily find the link to your website under one of the photos or even in your bio.

Twitter is much different from Pinterest. Rather than posting different images, you may want to post short content with short links to different blog posts you have added to your website. You want to offer original content on Twitter that still relates to the services your business offers. Pinterest is a bit more visual like Instagram, so you can add some home care photos to your custom board on the social media platform.

Have an App Developed For Your Business

Make it easier for people to learn more about your business, sign up for more information, and even go through frequently asked questions by having an app developed for your business. Not everyone uses a computer at home to search for information. If someone has an interest in learning about your business, they may want to download the app, checking out the convenient features of it while getting even more information on the business. Developing an app does take time and effort. If you are not familiar with app development, you can hire someone to take care of it for you.

Create Videos With a Personal Touch

Start having videos created of home care patients and professionals working together. These videos should go over the many ways in which home care services have drastically improved the lives of many people. They should be personal and easy to relate to. Instead of hiring actors for the videos, get real people who work for your home care business and those who receive the services to agree to film while talking about their experiences.

Having a digital marketing strategy for your home care business is a necessity. While you can market offline to several people, the best way to reach the largest audience possible is to develop a creative digital marketing strategy with the help of Scott Keever SEO marketing, that consists of doing many things, such as utilizing social media, adding SEO-friendly content to the website, having videos created, and so much more.

Your brand is your identity and your first impression with your prospective consumers. Learn how to build a business brand even on a tight budget in this blog.

“Branding” is truly the buzzword of marketing. This high-encompassing effort establishes credibility and builds loyalty among customers.

While branding is an important step in getting your business off the ground, it can be a costly one. Many companies, especially start-ups, don’t have funds for company swag and fancy banners.

Luckily, the digital sphere helps make our branding efforts much more affordable. We can strike a favorable first impression with prospective consumers without unnecessary gear. (And, let’s be honest- your customer probably wants to reach you online, anyway.)

Don’t let a tight budget hold you back. Here’s how to build a business brand in a few steps.

Develop Buyer Personas

Understanding your target audience is the first step to any branding endeavor, digital or not. If you don’t have an idea of who your prospective consumer is, how do you intend to market to this person?

That’s why successful marketers establish buyer personas. These characters serve as a guiding point for determining customer preferences, buying behavior, demographics, etc.

You should ask yourself a variety of questions when building these profiles. Ask questions about their personal background, such as education and career path. Be as specific with these questions as possible.

You’ll also want to gather more information on their roles within their companies. What’s their title? Who do they report to and who reports to them? What’s a typical day for them like? What skills and tools are crucial to their performance?

Find Your Identity

No, this doesn’t mean go abroad for a semester and come back and annoy your “less worldly” friends.

Finding your company’s identity is the backbone to creating a solid brand. If you haven’t already established who you are, there are some pretty easy ways to figure it out.

Take the questions we listed above and flip them. What are your values? What kind of role do you serve? What goals do you have? What’s a typical day like for you?

You need to take a fair introspective look into your company, free from any biases. It’s important to be honest with yourself about who you are and what you’re looking to achieve.

If you’re struggling, you can always seek the opinion of others. Ask other business partners or even loved ones to give you an honest assessment of the company.

Blog It Up

If you’re unaware of the importance of blogging, it’s time to get familiar. Maintaining a steady blog presence (with compelling and engaging content) is crucial to driving new website visitors.

If your brand is a person, your blog is the voice. Use this voice to establish yourself in whatever respect your company fits. Make sure your tone is uniform across all posts, to establish further conciseness.

We know blogging isn’t the most glamorous task. It can feel tedious. It can be time-consuming. You may even find yourself asking, “Who the heck is even reading this?”.

But, trust us, a good blog can go a long way. Once you find who your target audience is, you can tailor your blog content to meet their interests. Try to write about topics that are relevant and informative.

Get Active on Social Media

Today we’re seeing brands build themselves solely on their social presence. Sure, it’s impossible to grow a following overnight (except for following bots- steer clear of those). But, if you’re willing to put in some effort, you’ll see just how high of an ROI social media is.

As with blogging, you need to base your postings around the likes of your target audience. How you reach millennial women online is much different than targeting middle-aged dads.

There are countless platforms for you to use. Dedicate the bulk of your resources to platforms your audience utilizes the most. But, keep in mind, it’s still good to have an active profile on the other more popular pages.

Create a Memorable Logo

A logo may seem so small, so insignificant to a business brand. But, if we’re following the brand/human analogy, your logo is the eyes into your company.

Consumers remember the logos of all the best brands. Think Coca-Cola, Nike, Adidas. Their symbols are all embedded in our memories.

Many make the mistake of going to a high-end developer to create a logo. You really don’t have to spend money on a designer at all. You can easily make a logo online, (for free on some sites!).

You’ll want to make sure your logo has a timeless, “neat” look. Finding the appropriate hues and typography is equally as important.

Your logo needs to complement the overall vision of your company. Make sure everything about your logo ties back to the brand you’re trying to portray. Use colors, fonts, and symbols that drive brand recognition.

Host Events

The last strategy we’ll leave you with may seem expensive, but hear us out. You can throw a meaningful event without breaking the bank by partnering with other businesses.

Let’s say you’re a women’s clothing retailer. You could partner with your city’s local animal shelter to create an adoption event. Ask your customers to come out for a drink and a night of furry friends!

Partnering with other business leaders grants you double the exposure. Your customers are going to see your advertisements, as will their’s. Who knows? Maybe this collaboration could lead to local coverage, too.

How to Build a Business Brand

Branding on a budget takes time, but it saves you an infinite amount of resource. If you’ve wondered how to build a business brand, you’ve come to the right place.

EPN Radio is your go-to for all news related to entrepreneurship. We’ll help you build a better brand and be a better leader. Listen in to our podcast today!

They say that the impression you make in the beginning is the one that lasts a very long time.. And now that you are about to start your first day at work, you need to make an excellent first impression.  Apart from looking to replace lost social security card, there are few other things to note too.

The Top 5 Things You Shouldn’t Forget Before Going to Your First Job

A full-time job is different from an internship. You are just out of college and have little to no knowledge about what you want from life and how you can achieve it. Of course, this is an entirely different case if you’ve worked on several internships.

There are several things that you would learn on the job. However, knowing a few things well in advance is important too. Let us take a look at some things we need to do before obtaining our first job –

1. Know what you want

This is one of the crucial and most important points to consider before you start your new job. It is important to have a clear picture of your goal and your career choices. For example – if you wish to be a musician, you could go in for a job that is related to music and helps you to grow as a musician. Plan your career choices well in advance.

2. Be confident to face the corporate world

In today’s dog eat dog world, it is difficult to survive without going to tough situations. The same applies to your work as well. You need to make up your mind that you have to work hard and that you need to make way for yourself at all times. It is necessary to be confident and take tough situations head-on as it is necessary for the survival of the fittest.

3. Research your company

You must have done some light research at the time of applying for the job. However, now that you have joined the company, it is necessary to dig deeper. Find out information related to what is the goal of the company, what does the company deal in, what are its goals and objectives, know about their clientele. You could also research the work-life balance, dress code followed, culture and the environment in the organization to prepare yourself from any untoward happenings.

4. Check all your paperwork and supplies

Even though you might have completed all the paperwork at the time of your interview, go through the documents once again, just to be sure. It is also important to carry necessary supplies such as a phone charger. You need it to be prepared at all times.

5. Relax

Remember, you were chosen to work at your new company for a reason. Whatever happens, happens for a reason. There might be several times when you feel you might have made the wrong decision. All you need to do is relax and let your work do the talking.

Conclusion:

Check all these tasks one night before to ensure lesser stress in the morning while leaving. First jobs are an excellent place to experience, experiment, learn and grow. Ensure that you create a lasting impression which will be beneficial for you in the long run.

In the business world, it is extremely rare for any single entity to perform all the functions that it needs to get by and create value for its customers and shareholders. More often than not, tasks are broken down and the pieces are delegated to various other business entities.

To ensure that the much-needed outputs are delivered on time and in the required quality, contracts are drafted. The parties involved meet and discuss the specifics of the deal. They ideally put everything on record, from the payment amounts down to the quality of the subject service and/or product.

However, there are times when the terms in the contract become difficult for one party to meet. There are a lot of reasons for this. The breaching party might be losing money already. They might just be losing focus. Or they are just being negligent. If you happen to be disadvantaged by another party’s inability to comply with the stipulations in your business contract, we present here some of the legal remedies that you can ask from the courts.

Specific Performance

Before we talk about monetary compensation, let’s tackle first the possibility of just asking the court to use its muscle to force the other party to deliver. This is exactly what happens when you file a specific performance prayer before the courts. This type of remedy is reserved for deals where you will be on the losing end if you drop your current contractor to look for another one. Remember, there are services and products that only certain companies have mastery over. The contract will help you protect your interest in this case.

Compensatory Damages

The aggrieved parties in a breach of contract dispute most commonly ask for compensatory damages. This means that they will ask the court to make the erring party pay the aggrieved party the amount that they (the aggrieved) would have earned had the contract been honored until completion. Often, the compensation amount is already stipulated in the contract so the court wouldn’t have that much of problem determining exactly how much the compensation will be.

Punitive Damages

When a court asks the erring party to pay punitive damages, this means that the court has found enough reason of willful wrongdoing on the part of the erring party. The case is not merely about an inability to deliver, it’s one that involves deliberate attempts to shake up the process enshrined in the contract. As the term suggests, this type of payment is meant to punish the erring party so that other business entities will not follow their example.

Now, even if you know what types of legal remedies you should be asking from the courts, it is still important for you to get the help of good business lawyers such as those from Surrey-based McQuarrie. They should be with you from the moment that you draft the contract up to the actual signing, and especially when a breach of contract case arises. They will help you protect your interests in the legal terrain where the devil truly resides in the details.

Sameer Maskey, Founder & CEO of Fusemachines Inc., an Artificial Intelligence company that is trying to democratize AI through services, software and education joins Enterprise Radio.

Listen to host Eric Dye & guest Sameer Maskey discuss the following:

1. What is Artificial Intelligence and how can businesses leverage the power of AI?
2. Is the shortage of AI talent real or fake news? What is the role of Fusemachines in this landscape?
3. How do you balance the core business of the company with its social mission? Are they connected?
4. How have your background and experiences shaped your company?
5. Tell us more about this 10,000 scholarship program that you guys announced?
6. Why do you think we need to train AI engineers around the world especially in developing countries?

Mr. Sameer Maskey is the Founder of Fusemachines, Inc. and serves as its Chief Executive Officer. Mr. Maskey has more than 15 years of experience in natural language processing/machine learning/data science. He currently teaches Data Science and Technology Entrepreneurship at Columbia University. He has published more than 20 peer reviewed articles and served as a Session Chair, a Program Committee member, and a Review Committee member of many International Conferences. Mr. Maskey holds a Ph.D., M. Phil. and M.S. in Computer Science from Columbia University.

Founded in 2013, Fusemachines Inc. is a pioneer in the field of Machine Learning and Artificial Intelligence and is fueled by the research of its Founder/CEO Sameer Maskey (an Adjunct Assistant Professor at Columbia University teaching Machine Learning and AI for Business).

Fusemachines’ mission is to put AI in everyone’s hands through education, software & services. The company has successfully provided its products and services to a myriad of industries, helping companies solve real world problems through the use of AI innovations.

Website: www.fusemachines.com

Social Media Links:
Facebook: https://www.facebook.com/fusemachines
Twitter: @fusemachines

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If you’re interested in starting your own business, whether by yourself, with business partners, or with the people you know, one of the first things you’ll need to do is to identify the market niche you’re going to be operating in.

This, of course, depends on your own passions and interests, but it will be one of the main factors to remember when it comes to planning, creating and promoting every aspect of your business. To help you make this all-important decision, today we’re going to explore the four crucial steps you need to take.

#1 – Think About Yourself

As we mentioned in the introduction, it’s important you consider what your passions and interests are. If you’re starting up your own business, you’re going to want to be investing your time into doing something you love; not something you hate, or that you’ll get bored of quickly.

Instead, make a list of all the things you love and all the niches you’d want to work in. Of course, this doesn’t mean you’ll be able to fit it perfectly, but at least you’ll be heading in the right direction.

#2 – Create a List of Problems

The main purpose of a business existing, regardless of whether it’s offering a product or a service, it to make it easier to do something, or to resolve a problem. When you’re thinking about your life and the reason you want to start a business, what problem are you trying to address?

If you can think of this and clearly define it, you’ll be able to identify the niches relating to this problem. If you have some ideas, conduct some online research on sites like Quora or have conversations with people to identify areas of the problem you might have missed.

#3 – See What’s Out There

It’s always vital to make sure you’re researching what competition is out there already for the niche you’re interested in. The chances are that something similar may already exist, but this doesn’t mean that competition is a bad thing and you should give up on your idea already.

Customers are always looking for the best experience, whatever niche they’re shopping in, and as long as you’re able to provide that, you’ll do well. For more information on how to do this when comparing with competitors, check out what Chad Focus has to say on the matter.

So, when researching your competition, make sure you’re making notes on what you could improve, how you’d present yourself, and any other ideas you may be missing.

#4 – Test and Tweak

By now, you should have a lot of ideas on what niche you want to be a part of, and where you want your business to go. However, before you solidify your idea, it’s important to test out your idea to see if it flies with you and your target audience.

Start off small and start to build yourself up over time. If you go all in, it can be hard work to make any chances down the line, as well as being expensive. Go slowly and methodically into your future, and you’ll fit into your own image.

Summary

These are just four simple steps to help you discover the market niche of your new business. As a final takeaway, it’s important to make sure you’re flexible with your decisions, and you’re always capable of moving forward. Bear these all in your mind, and you’ll be well on your way to success.

Without a solid performance management process, how can your business thrive? Here are some best practices to live by in order to sustain growth.

While employees who leave a company might bite their tongue when they’re walking out the door, the biggest reason many leave is because of management. Even the best performing managers might be doing serious harm to your organization. If you leave your performance management process the way it is, you could be losing great talent through bad practices.

Here are five practices to live by to improve performance management and retain your best employees.

1. Simplify The Feedback Cycle

When you’re trying to make it easier for your customers and your staff to communicate with you, putting up barriers to feedback will frustrate them. If anything, remove barriers where you can. If you put up barriers, people will sooner abandon you than to deal with your hurdles.

If you’re still doing the annual performance review, you’re living behind the times. You need to be able to give and receive feedback more frequently than that. At the end of every major production cycle, there should be a moment of triage afforded to everyone.

Rather than having people try to remember problems that they had, put in place real-time feedback tools. When feedback can come in more often, whether by managers, co-workers, or customers, you’ll work more efficiently. Upset or conflicted staff members will let their frustrations guide their decision making.

Try a software platform that will allow everyone to get immediate feedback. Make calls for constructive criticism often as possible so that you can afford actionable insights. Aggregate your data and you’ll be able to have big-picture conversations about where your company is heading.

Hire someone to create visuals for your data so you can communicate issues more easily.

2. Learn Better Ways To Communicate

On top of dealing with the medium for your feedback, you should also find ways to improve the content of your conversations. Change the way that your managers speak to their employees. Performance shouldn’t be measured in the old-fashioned methods, based on sales and statistics.

You need to build a business model that looks toward growth and expanding your business. If people have lots of great ideas but aren’t quite as good at working with some of your more stick-in-the-mud clients, see if you can foster their ideas.

When you offer frequent feedback to employees, you need to be talking about how employees can see their role in the company. Everyone needs to know the part they play relative to everyone else in order to see how they could grow to feel connected to the day to day activity.

If your employees see the impact that they’re having, they can make decisions that will make their workday better as well as those of everyone around them.

3. Start From the Bottom

If you have a top-down approach to giving and receiving feedback, you’re going to perpetuate that there’s a hierarchy of information. When you reverse your approach, you can assure your staff that you understand that there’s a lot that happens in their world. The people who are in the trenches on a daily basis understand many of the changes that need to happen to make life at work easier.

For companies that have all of their basic organizational goals met, it’s necessary for employees to feel empowered to take things on. When they have ownership over their goals as well as where they set them, they will feel more empowered and confident.

Over time, they’ll learn how to pivot their goals to align with the larger objectives of the company. Once they feel like they’re an important part of the way that the company works, they’ll commit to making your workplace more efficient.

4. Train Your Managers Right

If you want to improve the performance management process, you need to start by reforming managers, not your staff. Managers need to understand how their role has changed and how they set the tone for employee performance. If your managers are well trained, they’ll be able to motivate employees correctly.

Training and leadership development can help employees recognize their place in your organization. This training should include ways for employees to direct their goals toward what you need as a business. While you should leave room for your employees to “make it their own”, having them working every day to support your goals should be the aim of the process.

Managing performance shouldn’t try to force employees to exactly what you want them to do and to compromise their own interests. It should help them to find a place in your organization.

Managers need to see their role as something akin to a coach, trying to get the best performances out of employees every day. It’s more than checking in with them every year and scolding them for mistakes. There should be a space for day to day support.

5. Reorient Your Culture

Beyond just meeting the most basic business goals, you should be trying to build a strong culture that you don’t have to maintain. Good company culture lives within the bones of an organization. Everyone working at a place will have an intuitive understanding of what their goals should be.

As workplaces are dispersed and more complicated than ever, members of your company might not realize what kind of impact they could have. IF they’re not sitting in your office every day, they might fail to understand how their digital persona or online relationship can affect the workplace.

Make your culture, online and offline, work every day to improve performance. One of the ways to do this is to make it safe for your employees to be more straightforward and honest with one another.

Performance Management Process Can Always Be Tweaked

Even if you optimize your performance management process for today, there will be changes that you need to make for the future. If you don’t take give your employees a place in how you assess their performance, they’re going to leave for a more forgiving and supportive environment.

If you worry that you might be turning off talented applicants, start by figuring out who the hell wants to work for you.

Regardless of the reason you are looking for a new dentist, it can be hard to find one that checks all your boxes. Whether you moved, and you need to find a new dental office, or you are unhappy with your current Las Vegas dentist, it’s important to find a dentist that is right for you. We understand why this is so important and that is why we compiled a list of things you can do so that you find a great dentist. It’s important to keep in mind that you always want to feel comfortable while being at the dentist. Don’t be afraid to ask questions to ensure all your requirements are being met. Keep reading to find out our tips on finding the right dentist in Las Vegas.

Ask friends and family

Just like many decisions, asking is a great way to find out who is a good dentist in town. If you are unhappy with your dentist, ask your closest friends who they see. If they would recommend that person, then chances are you will like them too. Ask a few friends and family and make a short list that can later be narrowed down further. It’s a quick and easy way to find out a few good names in the area. If you have just moved to Vegas and don’t know many people, ask a neighbor or someone you work with. Chances are you don’t need an appointment the minute you to the new city, so you do have a little bit of time.

Look up credentials

It’s important to know the background and education of the dentist you are thinking about seeing. Once you have a few options, look at the credentials of each. They should have their diploma, however, what else do they have? Look for memberships they are a part of. You can call and ask the office or you can check their website. It should be listed in the dentist’s biography or in the “About Us” section.

Price

Although the price is something important to consider, don’t make it the only thing you compare. Just like the cheapest dentist may not be the best dentist, the most expensive dentist may not actually be the best dentist either. Ask for a price range but remember that if one allows you to feel more comfortable or is highly recommended, you may want to consider them regardless of price.

Reviews

Just like asking a friend or family, you can almost be asking the internet when it comes to reviews. Look on Facebook, Google and Yelp to find reviews of dentists and how people have liked them. Remember, it’s okay if there is the occasional bad experience, most people don’t like going to the dentist, however, make sure most of the reviews are a positive experience.

Current dentist

Do you like your current dentist and are sad you need to move away from them? Maybe they have a recommendation for a dentist where you are moving that is like them. It can’t hurt, just ask!

Insurance

Not all dentists take every insurance. If you have a specific insurance, make sure that the dentists that you have narrowed down take your specific insurance. That right there is a deal breaker for you if they don’t. If you don’t have insurance, ask if they have any all cash discounts or if they have a payment plan arrangement. These are very important in knowing prior to any appointment you have made.

Location and hours

Once you have your choice narrowed down it’s important to know where they are located and what their hours are. It doesn’t make a lot of sense if they are a 45-minute drive away and another option is perfectly down the road from you. Find out what hours they are open. Do they offer early mornings or evenings? Maybe you need one that offers that because you work regular business hours. Some are also only open a few times per week. These will all vary dentist to dentist.

New patient special

Many dentists offer a new patient special, maybe this includes free X-rays or a free whitening. If those things are important to you, that incentive may be the answer you are looking for. If those type of things doesn’t matter, then don’t include it in your pros and cons list.

Emergencies

Unfortunately, emergencies happen. What happens at each dentist you are looking into when an emergency happens. Can you call regardless of time and get an appointment? Do they refer you to another dentist? Do they not do anything? Make sure that you know what their game plan is in case of emergencies.

Look around

Feeling comfortable when you go to the dentist is important. Call and ask a few offices if you can stop by for a tour. Find out if the staff is friendly and welcoming. Make sure that the staff is wearing gloves when they are working on patients. If one is making you feel more comfortable than another, trust your gut and make an appointment with them.

Types of anesthesia

Do you require anesthesia during appointments? Some people have a fear of going to the dentist and require an oral sedation. If this sounds like you, make sure that you ask that question when narrowing down your search. Most dentists do offer it, but some do not. This is important to know upfront what to expect prior to making an appointment.

We hope that this article was helpful in finding the right dentist in Las Vegas. We understand that it can be challenging to find a dentist that fits perfectly for your needs, but it’s important to do your research so you feel comfortable and get the results you are looking for. For more information on finding a new dentist in Las Vegas, or to schedule an appointment, contact us today!

Blaine Bertsch, Co-Founder and CEO of Dryrun, cash flow forecasting software for bookkeepers, accountants and small business owners again joins Enterprise Radio.

Listen to host Eric Dye & guest Blaine Bertsch discuss the following:

1. Why is cash flow forecasting so important for small businesses?
2. Why not just use financial statements?
3. Why use cloud software over desktop tools?
4. How easy is it to get started?
5. Can you get help from a finance pro?

Tip: Make sure that you understand the key issues to that lead to cash flow problems in your business and find a pro that listens to you, understands the issues and diagnoses the right solution.

With a Master of Design from the University of Alberta, Blaine has more than 15 years of successful entrepreneurial experience. Today, he focuses on building cash flow software company Dryrun, to help businesses and financial professionals work toward financial health through financial forecasting. Blaine manages core operations at Dryrun and leads product design.

Website: dryrun.com

Social Media Links:
Facebook: https://www.facebook.com/Mydryrun
Twitter: https://twitter.com/mydryrun

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Business owners аrе аlwауѕ lооkіng fоr wауѕ tо reduce thеіr ореrаtіng соѕtѕ, аnd оnе оf thе еаѕіеѕt wауѕ tо dо thіѕ іѕ bу uрgrаdіng аnd mаіntаіnіng thеіr refrigerant recovery unit ѕуѕtеm. Of соurѕе, hоw muсh уоu wіll ѕаvе аnd thе еxасt раth уоu nееd tо tаkе tо rеduсе соѕtѕ wіll vary frоm соmраnу tо соmраnу, depending оn thе type оf соmmеrсіаl аіr conditioning system уоu hаvе. 

Hеrе аrе ѕіx wауѕ tо save money bу rерlасіng оr dоіng bеttеr mаіntеnаnсе оn уоur HVAC ѕуѕtеm: 

1. Adjust уоur соmраnу рrосеdurеѕ a bit ѕо thаt thеrе іѕ nоt аѕ muсh ѕtrаіn оn уоur HVAC system. Move lunсhtіmе tо thе hоttеѕt tіmе оf dау durіng thе summer ѕо уоu саn turn оn thе аіr соndіtіоnеr аnd install рrоgrаmmаblе thеrmоѕtаtѕ tо adjust thе temperature аt thоѕе tіmеѕ. Thіѕ wіll nоt оnlу ѕаvе mоnеу оn уоur аіr соndіtіоnіng bіll but wіll аlѕо save thе wеаr аnd tеаr оn уоur HVAC system. 
2. Pеrfоrm rеgulаr mаіntеnаnсе оn thе hеаtіng аnd сооlіng соmроnеntѕ оf уоur commercial HVAC ѕуѕtеm. Cоndеnѕеr coils ѕhоuld bе сlеаnеd rеgulаrlу, ѕtrарѕ аnd filters ѕhоuld bе replaced аnd duсt lеаkѕ ѕhоuld bе patched. Keeping уоur ѕуѕtеm running smoothly ѕаvеѕ уоu uр tо 30% оf thе energy уоu ѕреnd оn fаnѕ аnd uр tо 10% оf thе energy ѕреnt оn hеаtіng оr сооlіng multірlе spaces. 
3. Reduce thе соѕt оf ореrаtіоn оf fans thаt рuѕh аіr thrоughоut thе buіldіng bу іnѕtаllіng adjustable ѕрееd drivers. Thеѕе drives adjust thе motor ѕрееd оf thе fаnѕ ѕо thеу аrе juѕt mоvіng thе аmоunt оf аіr уоu rеаllу nееd. Thіѕ wіll ѕаvе 30% tо 40% оf hеаtіng аnd сооlіng соѕtѕ еасh уеаr. 
4. Rерlасе аll units оldеr thаn 10 years wіth nеwеr, mоrе еnеrgу-еffісіеnt mоdеlѕ. A high-efficiency соmmеrсіаl HVAC ѕуѕtеm саn save uр tо 40% оf thе еnеrgу ѕреnt оn mоdеlѕ thаt оnlу meet mіnіmum еnеrgу еffісіеnсу ѕtаndаrdѕ аnd possibly еvеn mоrе іf уоu аrе replacing a totally оutdаtеd ѕуѕtеm thаt dоеѕ nоt meet ѕtаndаrdѕ. Thе mоѕt еffісіеnt unіtѕ hаvе a SEER grеаtеr thаn 11 оr 12. 
5. Hаvе a power management ѕуѕtеm іnѕtаllеd, еѕресіаllу іf уоu аrе nоt rеаdу tо rерlасе a complicated оld аіr соndіtіоnіng system? Thе роwеr management ѕуѕtеm wіll gіvе уоu vаrіоuѕ tеmреrаturе options іn dіffеrеnt zones аѕ wеll аѕ соntrоl thе temperature сhаngеѕ ассоrdіng tо thе tіmеѕ whеn thе equipment wіll bе turnеd оn оr оff durіng thе dау. A роwеr mаnаgеmеnt ѕуѕtеm саn save uр tо 40% оn уоur systems. 
6. Inѕtеаd оf rераіrіng рumрѕ оr fаnѕ, rерlасе thеm wіth mоrе еffісіеnt mоdеlѕ thаt wіll save оn operating соѕtѕ. 

Fоr a mоrе rаdісаl сhаngе, уоu mіght еvеn соnѕіdеr рuttіng аn еvароrаtіvе сооlеr, whісh іѕ muсh mоrе еnеrgу еffісіеnt thаn оrdіnаrу refrigerant recovery unit. If уоu lіvе іn аn area wіth vеrу lоw humіdіtу fоr mоѕt оf thе уеаr, уоur buѕіnеѕѕ саn benefit еѕресіаllу frоm thіѕ сhаngе. 

Of соurѕе, thеrе аrе countless оthеr wауѕ tо ѕаvе mоnеу bу mаkіng ѕmаll аdjuѕtmеntѕ tо уоur HVAC system аnd, аѕ уоu саn ѕее, уоu dо nоt еvеn hаvе tо fоllоw аll thеѕе tips tо ѕаvе a significant аmоunt оf money оn уоur operating соѕtѕ. Sоmе оf thеѕе tips require a grеаtеr іnvеѕtmеnt thаn оthеrѕ, ѕо іt аll depends оn whеrе уоur соmраnу іѕ fіnаnсіаllу nоw аnd whеthеr іt іѕ tіmе tо rерlасе ѕоmе оf уоur HVAC equipment.