Alex Johnson, CEO and co-founder of Swap Motors, the first peer-to-peer marketplace of evaluated/used cars joins Enterprise Radio.

Listen to host Eric Dye & guest Alex Johnson discuss the following:

1. Tell us a little bit about yourself and your background?
2. What does Swap Motors do and how did you come up with this idea? 
3. How have consumers responded to buying and selling used cars on your platform?
4. Who are your main competitors and what makes you different?
5. How do you charge for your services?
6. What are your plans for growth?
7. Why made you decide to open the new Swap Center and where is it located?
8. What has been the biggest challenge since launching?

Alex Johnson, the co-founder and CEO of Swap Motors established Swap Motors in 2016. It has been responsible for creating and leading the company’s strategic vision.

Alex is a serial entrepreneur in diverse industries including commercial construction, healthcare, hospitality, and technology. His companies’ successes have been recognized as a repeat Chicago Crain’s Fastest Growing company, a repeat Houston’s Fast Growing 100 company (Houston Business Journal), and as a Fastest Growing private company in America (Inc. 5000).

Swap Motors is a technology platform improving the car buying & selling experience. Poised to disrupt automotive commerce, Swap Motors has been recognized as a finalist for both the 2017 Moxie and Chicago Inno’s 50 on Fire Awards. Since its inception, Swap Motors has acquired thousands of satisfied users, maintains a 5-star rating across all social media, and has earned hundreds of positive user testimonials.

Alex holds a degree in Marketing and Business Administration from Benedictine University. He was recently recognized by the University as one of their Rising Stars.

Swap Motors is the new world in automotive commerce. Swap Motors was created in 2016 when founder Alex Johnson grew frustrated with the process of trying to sell his car to a dealership.  He seized the opportunity to transform a broken industry that has delivered a poor consumer experience. Typical vehicle sales are bogged down with multiple middlemen driving dollars away from buyers and sellers. Swap Motors maximizes value for consumers who can now shop and sell safely on the first of its kind peer-to-peer automotive sales platform. 

Website: www.swapmotors.com

Social Media Links:
Instagram: https://www.instagram.com/swapmotors.usa
Facebook: https://www.facebook.com/swapmotorsUSA
Twitter: https://twitter.com/swapmotors

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If you are harmed at work, you ought to consider making a specialist compensation lawyer accessible to secure your rights. The laws and standards for specialists’ compensation are mind-boggling and an expert lawyer will find a way to secure your entitlement to equity and compensation.   

Here are a few realities to consider while picking a lawyer.   

1. Make an inquiry or two. Converse with your companions, particularly your associates, who may have references to offer. You can likewise search for suggestions at the neighbourhood bar. With regards to quality counsel, you have to check the references that have demonstrated themselves. Another choice is to check on the web. Since numerous law offices have their sites, you can without much of a stretch discover arrangements of lawyers represent considerable authority in labourers’ compensation and set aside your opportunity to see all angles. Likewise, think about the feelings of different clients.
2. Search for a first discussion. It’s more similar to having a prospective employee meeting. As a customer, you have the privilege to know your lawyer and, amid this session, the two gatherings will make inquiries keeping in mind the end goal to discover more about the case. Your inquiries ought to be situated towards the preparation, foundation and experience of the lawyer. Some of them include:   a. What number of labourers’ compensation claims have you prepared? segundo. Do you manage individual injury law cases? do. Will you actually deal with the regulatory hearings and different techniques? re. Would you be able to give references from your past customers? mid. Will different lawyers and legal associates take a shot at the case? F. Do you answer my calls and messages if important? In the event that you are occupied, who would it be a good idea for me to converse with? Do you speak to representatives in these cases? Or then again, do you speak to insurance agencies also? h. What is the correct method and what would it be advisable for me to anticipate from the case? I. What is your cost? What level of the case do you charge?
3. At your first arrangement, your lawyer ought to have the capacity to offer beginning guidance for your case, however, it isn’t really the last methodology. In the event that the lawyer requests more opportunity to create and deal with your case, you should search for a second assessment. Find out about due dates, which will help plan accounts. Your lawyer ought to likewise illuminate you of different costs and costs that might be acquired for the situation.   In the event that you feel that you have not been dealt with appropriately or have not been redressed, it is smarter to look for the help of a lawyer who has practical experience in working environment mischances. Notwithstanding leading the pack and conversing with the insurance agency, it will enable you to comprehend your alternatives as indicated by the law. Some work environment wounds are excessively genuine, influence individuals for all time influence or require medicinal consideration and consideration for a very long time.   

If you have the best lawyer possible like our client who was looking for atlanta workers compensation attorney did, as well as experienced in work environment compensation, and for that, you require a firm you can depend on. When all is said in done, you can approach to get the principal specialist for nothing, where the lawyer will comprehend on the off chance that you have a case in any case. When you have a case, the subsequent stage to start the arrangement procedure with the business and the lawyer will guarantee that your rights are considered.   Some of the time such cases are extremely hard to demonstrate and, subsequently, the lawyer can give his assessment on the common settlement, which can be an incredible approach. Ensure the lawyer has aptitude in such cases, and in the meantime, he should give time to the case. Your lawyer will likewise exhort you on different things that require extraordinary consideration, for example, the association with graduates.

If you have contemplated legal expenses, don’t stress, since proficient firms dependably charge their customers once the case is settled. They will have a level of the exchange sum, which will be talked about in detail before taking the case.   At long last, consider all perspectives and whether you need to proceed with the case in any case. Numerous specialists’ compensation cases are settled outside the court, with the two gatherings conceding to a last measure of compensation. In any case, if the business does not focus on your solicitations, you may need to prosecute the case, which can be extensive. A decent lawyer will deal with legal methodology and printed material for your benefit. If you have questions about the compensation to which you are entitled or different parts of your case, counsel your lawyer to discover more. For business related wounds, it is critical to discover observers, particularly if it is a physical injury happening in the working environment.

Madhuri Sharma, Co-founder & COO of Global Belly, an online marketplace for ethnic cuisine cooking products joins eCommerce Radio.

Listen to host Eric Dye & guest Madhuri Sharma discuss the following:

1. Can you give us some background on Global Belly and how it started?
2. How is Global Belly creating new options to plan and prepare meals for customers?
3. Meal kits have been growing fast—up 40.7% in the last year, according to Earnest Research. Why would Global Belly make a good partner for retailers looking to evolve their offersings to customers?
4. What types of kit options does Global Belly currently offer?
5. Do you have plans to expand, enter into retailers, etc.?
6. The meal kit industry is a competitive one — what advice /lessons learned can you share for startup brands in their first year?

Madhuri Sharma is the Co-founder & COO of Global Belly, an online marketplace for ethnic cuisine cooking products. As a culinary producer and food stylist, Madhuri has worked on shows for the Food Network, and PBS. She also has an extensive background in broadcast and digital media production, working directly with brands or at agencies like Grey Global Group. She has a degree in Culinary Arts from the Institute of Culinary Education and a B.S in Film and TV Production from Boston University.

Website: www.GlobalBelly.com

Social Media Links:
Facebook: https://www.facebook.com/globalbelly
Twitter: https://twitter.com/global_belly

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Geoffrey Colon, the Head of Brand Studio and a Communications Designer for Microsoft Advertising that provides marketing and advertising solutions in the form of Bing Network and the Microsoft Audience Network joins Enterprise Radio. Geoffrey is also the author of the book Disruptive Marketing which was released in 2016 on HarperCollins.

Listen to host Eric Dye & guest Geoffrey Colon discuss the following:

1. AI seems to be such a hot topic in marketing these days. Especially in areas of ecommerce and search. Explain more how marketers should be thinking about AI in their day to day.
2. We often hear that search would be easier if only Bing could complete your sentences. Explain how this is now working using AI.
3. As AI infiltrates more of the solutions we use, how should marketers especially in ecommerce approach their experiences for customers moving forward?
4. How does AI have an effect on personalization, content strategy and campaign strategy for marketers?
5. Would you say that AI is reshaping eCommerce by analyzing the way in which online businesses function? How do we adapt to this new normal?

Geoffrey Colon is a compelling voice at the intersection of marketing, tech, media and popular culture. Data punk, DJ, podcaster and author, Geoffrey is Head of Brand Studio at Microsoft Advertising, where he evangelizes the company’s marketing solutions and products for customers. He has written for The Futurist, Advertising Age, and Fast Company, and been quoted in Forbes, Billboard Magazine, The Huffington Post, The Guardian and The Los Angeles Times. He has also appeared on Marketplace on NPR, NASDAQ Live, WABC-AM and Cheddar TV.

Colon is author of the book Disruptive Marketing: What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal (HarperCollins) available on Kindle, Audio and Hardcover in English and Mandarin Chinese.

Prior to joining Microsoft in 2013, Geoffrey was vice president of digital strategy at Ogilvy & Mather in New York City.

Colon has done work with several influential brands including Spotify, Netflix, American Express, Coca-Cola, IBM, The Economist, USA Network, WWE, History and Red Bull.

He is a graduate of Lehigh University with a Bachelor of Arts degree in Journalism and Mass Communication.

Colon initially got his start in the music industry working for Sony Music and later Richard Branson’s startup V2 Music.

Geoffrey is host of the weekly business and culture podcast Disruptive FM, conceptualized, coded and designed the voice skill Insights with Microsoft and regularly writes on Branding Strategy Insider, LinkedIn and the Microsoft Search Advertising blog. He is an avid speaker on the global marketing conference circuit and has keynoted events in New York City, Bangkok, San Francisco, Chicago, Dallas, Los Angeles, Sao Paolo, Berlin, Denver, Seattle and London.

Colon has developed projects in AR, 3D, voice skills and video. He mainly experiments with “phigital” solutions which is a blending of the physical meets digital worlds so important in modern communication and marketing.

You may visit Geoffrey at http://geoffreycolon.net or follow him on LinkedIn.

Website: http://bingads.com

Insights with Microsoft skill on your Amazon Echo: https://amzn.to/2LDJxBG

Social Media Links:
Facebook: http://facebook.com/bingads and http://facebook.com/djgeoffe
Twitter: http://twitter.com/bingads and http://twitter.com/djgeoffe

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John Kramer is Vice President of The Floow, North America, one of the world’s leading providers of device-agnostic telematics solutions for the auto insurance industry joins Enterprise Radio.

Listen to host Eric Dye & guest John Kramer discuss the following:

1. Tell us about The Floow, and what the company does.
2. When and why did The Floow decide to launch its U.S. operations?
3. The Floow set its U.S. headquarters in Detroit. Why was that location selected?
4. Talk about some of the challenges you have faced in establishing The Floow’s U.S. presence.
5. What are some of the next business steps you will take to help The Floow continue to grow in the U.S.?

John Kramer is the Vice President of our North America operations where he leads and manages business strategy and implementation whilst also focusing on growing The Floow in the US market.

Previously, John worked as Director of Business Development and Customer success for a leading telematics firm where he oversaw program management for over 18 insurance programs in North America.

Prior to this, John worked in the insurance industry for over a decade in product, pricing and underwriting operations, and he spearheaded pilot and production usage-based insurance programs with a top-10 US insurer. He also holds a degree in English from Bloomsburg University of Pennsylvania.

In addition to his professional experience, John is a regular industry blogger and speaker and has been featured in articles about the future of telematics and “connected life.” He is passionate about the win-win opportunities for insurers and consumers in the areas of safety, health and productivity.

To date, John’s proudest moment at The Floow has been opening the office in Detroit and bringing high-quality jobs to the US market.

Outside of work, John enjoys fly-fishing the spring creeks of Pennsylvania and spending time with his wife and kids.

Website: www.thefloow.com

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Karen Thomas, the president of Advanced TeleHealth Solutions and a national thought leader in the field of remote patient monitoring again joins Enterprise Radio.

Listen to host Eric Dye & guest Karen Thomas discuss the following:

1. First, before we get into Medicare incentives, let’s discuss remote patient monitoring. What is remote patient monitoring, and what is it not?
2. In July, the Centers for Medicare & Medicaid Services has proposed changes to the Home Health Prospective Payment System so that home health agencies can include the cost of remote patient monitoring on their Medicare cost report forms. Why is this a big deal?
3. Industry experts are saying that this change will drive better results for patients by encouraging value over volume and removing incentives to provide unnecessary care. Do you agree?
4. Remote patient monitoring sounds like a big investment for home health agencies. Even though these costs will be allowable under the Medicare proposal, how does a home health agency – especially a smaller, independent agency with limited resources – overcome implementation barriers?
5. Who wins in all this, the home care agency or the home care patient?

Summary: Medicare will soon reimburse home health agencies for remote patient monitoring services, which have been proven to improve patient outcomes and reduce healthcare costs. If you are a home health agency that has not yet ventured into the remote patient monitoring arena, now is the time to do so. The fastest and easiest way to launch a remote patient monitoring initiative is to outsource the program to a firm such as Advanced TeleHealth Solutions, which has successfully been providing remote patient monitoring services to home health agencies for more than a decade.

Karen Thomas is a certified management accountant and the president of Advanced TeleHealth Solutions, one of the leading telehealth monitoring companies in the U.S. Karen is a nationally renowned speaker, a lecturer for Missouri State University’s graduate-level Health Care Administration program, and a contributing author to, “Home Telehealth: Connecting Care Within the Community,” published by Royal Society of Medicine Press Ltd. Karen has appeared on numerous webinars and has spoken at dozens of conferences on the benefits of remote patient monitoring, generating enhanced clinical outcomes, patient engagement, and coordination of care. She is a member of the Missouri Governors Innovation Task Force, a past board member of the National Association for Home Care and Private Duty Home Care Association, a member of the American Telemedicine Association and the American Society on Aging, and a past ex-officio member of the advisory board of HealthCare Technology Association of America.

Website: advanced-telehealth.com
Karen’s Blog: advanced-telehealth.com/about-us/blog

Social Media Links:
LinkedIn (Karen Thomas): linkedin.com/in/karen-thomas-25123a10
LinkedIn (Advanced TeleHealth Solutions): linkedin.com/company/advanced-telehealth-solutions
Facebook: facebook.com/AdvancedTeleHealthSolutions
Twitter: @advtelehealth1

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Hans Schwedler, Chief Fun Officer at LaughingLife that provides Master Mindset Services which does Health and Wellness differently joins Entrepreneurial Fit Radio.

Listen to host Eric Dye & guest Hans Schwedler discuss the following:

1. What is Laughing Life?
2. How did you come up with the idea of LaughingLife?
3. What is the importance of engagement in the Workplace?
4. What is the implications of not having an engagement officer in your company?
5. What is one thing you’d change in the Workplace?

Hans Schwedler is the Founder and Director of Laughing Life, a Master Mindset Training company. He believes that “A life lived longer without quality is a life lost”. Hans has worked with global brands such as Masterfoods, OPAL Healthcare as well as Uniting Care, Peninsula Community Centre Inc., the Seventh Day Adventist Church, and Erina Fair Administration.

Hans graduated from University in Computer Science and has worked for many high profile companies and utilities such as IBM, Qantas, Westpac, Optus, Energy Australia and Sydney Water. Hans enjoyed the experience and the rewards of the computer industry but always felt health and wellness was the true place he should be in life.

All through Hans’s life he enjoyed the sensation of laughter and growing up as a refugee in Australia, he embraced the Australian sense of humour. It has allowed him to enjoy life and be sensitive to peoples’ life situations. Hans can be contacted by Mobile +61 468359147.

Website: www.laughinglife.com.au

Social Media Links:
Facebook: facebook.com/Laughing_Life
Twitter: @havealaughinglife
Email: hans@laughinglife.com.au

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Growing a garden or tending houseplants is a very popular hobby. As such, there has been a great deal of effort put into improving the processes. While growing a plant is pretty much universal, there are some differences for different types of plants. Some plants require more sunlight than others, some need more water, and others need almost constant care. Different people have different needs when it comes to the type of plants that they grow. Some people have more time to spend on tending and caring for their plants while others need something that only requires a bit of water here and there. There have been many advancements in creating plants that are almost entirely self-sufficient. One way this has been accomplished is with hydroponics. This method of growing plants is what will be discussed here. There will be information about what it is as well as where to purchase hydroponic plants. Also, there will be information about how to care for these plants.

First, it is important to understand what hydroponics is. This is a method of growing plants without the aid of soil. Once upon a time, it was unthinkable to grow any kind of plant outside of soil. In fact, it was thought to be impossible. In recent years, there have been quite a few studies and experiments that have found a way for plants not only to grow but to thrive without soil. It is vital to consider that the plants must have a way to get the nutrients that they would normally get the soil. In hydroponics, this is achieved through a nutrient solution that is infused into water. There are two situations that you will come across. The first is where the roots of the plant are completely open and suspended in the water solution. The other is where the roots are supported by a substance other than soil. The two most common substances are gravel and perlite. There are several others that you may come across include smooth garden stones and a special type of moss. This root support is not actually necessary but is generally used for aesthetic purposes. Choosing which type to purchase will be unique for every person.

These plants are incredibly easy to care for. They do not grow at an exponential rate which means you do not have to worry about pruning or repotting. Also, they do not need to be watered often. As long as the plant has appropriate levels of the water nutrient solution, that is really all it needs. This means that you do not have to worry about watering it every day or moving it into the sunlight at a certain time. The plant gets everything it needs from the solution that the roots are immersed in, to take care of the plant, all you need to do is ensure that the level of the solution does not get too low for the roots to reach. It is also worth noting that there are different sizes and shapes to these plants, so you can choose which type suits you and your home the best. They also come in a variety of containers, each with its own aesthetically pleasing design.

Once you have decided that you want one of these plants, you will need to find a place to purchase one. There are several links that are quite helpful including this one https://wholesalehydroponics.ca. However, to find the best plant for you, it may be necessary to shop around a bit. Here is a short list of places to purchase a hydroponic plant.

• Amazon
• Ebay
• Walmart
• Lowes
• Home Depot
• Specialized online shops

If you need to determine the best place to purchase in your location, there are a few tips that will make the process easier. First, you must decide whether you are determined to buy from a physical location or are willing to buy from an online shop. Invariably, there are far more choices online than there are in any one location. After you have made this decision, you will need to make one more. This decision is your budget. As with anything, prices will vary from one retailer to the next. While price ranges should stay within a given range, there is always a possibility of one retailer having higher prices or another having a sale running. Because of this, it is always best to set a budget before beginning to shop. If you are unsure as to what to expect price wise, take the time to do a bit of research. Various sizes and types will each have its own price range so it is a good plan to have an idea of the type and size you are interested in.

Now is the time to head to your preferred search engine and begin your search. When deciding on the exact terms to use, consider all of the things that you have previously decided. If there is a specific size you want, include that in your search parameters. Another big factor to be added into your search is location. If you prefer a local physical location, be sure to add phrases such as “near me” or use the name of your town or city. It is best to use the name of your city if you want a store within that city, but if you do not mind going outside of the city limits, it is best to stick to “near me” or “close to”. Once you have the results that you want, simply go through the list until you find the company you wish to purchase from.

Before or directly after purchasing a hydroponic plant, it is a good idea to peruse some books on the subject. Of course, these books are available at any bookstore, but if you do not want to invest in purchasing them, check your local library. Even if they do not have them in stock, you can request an interlibrary loan which would include the library requesting the book(s) of your choice from another library. You would then be able to check it out as usual. if you are not interested in physical books, they are available through most major e-stores such as Google Play or Nook.

SEO, or search engine optimization, is the practice of influencing a website’s visibility in the search engine results.  With countless businesses across every niche in every city, the competition for the top spots is cut-throat and requires the leading companies to earn and maintain a robust presence online.  SEO is the easiest way to do that because of the 5 key benefits below:

More Sales

High website rankings for keywords that have both purchase intent and a significant volume of searches lead to more website traffic and more sales.  In most markets however, the only way to secure those elusive spots is with the help of a strong SEO company due to the level of competition.

According to a Marketing Land study, the top business on page one of Google’s search results gets more than 31% of the traffic for any given keyword, while the entire second page (consisting of 10 businesses) gets less than 4%.  So, the difference in the volume of potential customers that contact you is dramatic. Considering the law of numbers, increasing sales is inevitable if you can make it to page one.

Less Tire Kickers

Don’t you hate it when customers judge you entirely based on price?  They seemingly ignore quality and opt for whomever can get the job done cheapest.  While it may be frustrating, the good news is that high website rankings diminish that type of customer.  People instinctively know that the top companies deliver quality results, which rarely comes cheap.  Because of that, you get a lot more calls from people who want “the best” and a lot less price-shoppers.

Increased Brand Awareness & Credibility

The businesses that consistently appear near the start of the search results are perceived to be the best, which increases their credibility.  Furthermore, showing up for a variety of different keywords improves brand awareness because people keep seeing you over and over.

Faster Results Through Data

SEO companies use tools like Google Analytics to collect actionable data, such as:

• The pages a user visits
• The keywords a user searches
• The browser used to access the website
• The location the user is searching from
• The user’s primary language

This kind of data helps SEO agencies improve the website accessibility, design, and SEO to better convert searchers into paying customers.  It also provides insight into which pages are more important to focus on for faster results.

Cost-Effective Marketing

Businesses use a wide-array of marketing methods that vary in price and effectiveness.  TV ads for example can run between $200 and $1,500 for a single commercial.  There’s no way of knowing for certain whether you’re reaching the intended audience, which makes it difficult to measure ROI.  As another example, some businesses use cold-calling to generate leads.  It’s inexpensive because all you need is a phone and list of people to call, but it has a very low conversion rate.  In comparison, SEO is one of the most cost-effective marketing methods available because it’s aimed at people who are already searching for your product or service.

In the age of the Internet, the companies that take advantage of SEO have a better chance of success.  If you’ve never considered it before, now is the time to look.

Jim Cathcart, Founder of Cathcart Institute, Inc., a company that helps entrepreneurs to focus their brand and grow their sales with increased confidence joins Enterprise Radio to discuss entrepreneur growth strategies, when YOU are the business.

Listen to host Eric Dye & guest Jim Cathcart discuss the following:

1. You’ve risen to the top of your profession as a Speaker and Author. How is growing a Personal Service Business different from a product-centric business?
2. You say there’s a difference between writing a best selling book and becoming a best selling author. What do you mean?
3. With 3,100 speaking engagements all over the world what have you observed about businesses that are successful long term?
4. You’re the original author and champion of “Relationship Selling” how’s that different from traditional selling?
5. People often spend a day with you at your California home base. What’s that about?

Jim Cathcart, CSP, CPAE is one of the most award-winning professional speakers on Earth. He’s been inducted into the Sales & Marketing Hall of Fame, the Professional Speakers Hall of Fame, and has served as president of the National Speakers Association. As the author of 19 books his best sellers have been translated into multiple languages including three recent books in Chinese. His TEDx video is in the top 200 out of over 100,000 videos with over 1.4 million views.

Mr. Cathcart is best known as the man who popularized “Relationship Selling”, an approach to sales that treats human connections as assets and emphasizes trust building at each stage of the sales cycle. He’s also the author of the Sales IQ online assessment. His publishers include: St. Martin’s Press, McGraw-Hill, Simon & Schuster, Prentice Hall, Putnam Berkeley Penguin, Nightingale Conant and many more.

Cathcart Institute has created hundreds of video lessons on Sales, Public Speaking, Leadership, Motivation and Self Improvement. Personal Coaching for Entrepreneurs is a major emphasis and Mr. Cathcart serves as the Entrepreneur in Residence at the Center for Entrepreneurship, School of Management of California Lutheran University.

Scot Wingo, CEO at Spiffy, an on-demand car cleaning technology and services company with the mission to redefine the car washing experience everywhere again joins Enterprise Radio.

Listen to host Eric Dye & guest Scot Wingo discuss the following:

1. You were on the show a year ago, give us an update on what’s new at Spiffy.
2. You guys released a new product – Spiffy Blue, tell us about that.
3. There are a lot of changes going on in the world of vehicles, do you guys see that at Spiffy?
4. Looking at car ownership, what are you guys seeing from the frontlines?
5. You mentioned car connectivity – what is it and what does it mean for car owners?

Scot Wingo is a four-time serial entrepreneur and industry thought leader in the e-commerce and on-demand economy realms. The former Ernst & Young Entrepreneur of the Year winner (2012) has appeared on CNBC, The Today Show and contributed his expertise to the WSJ, New York Times, Washington Post, Bloomberg, AP, Reuters and many other publications. Recently, he has been featured on outlets like Forbes discussing trends in the trends in the on-demand economy.

Website: www.getspiffy.com

Social Media Links:
Facebook: https://www.facebook.com/getspiffynow
Twitter: https://www.twitter.com/getspiffy
Linkedin: https://www.linkedin.com/company/get-spiffy-inc

Future Proof: AI Everywhere. How the Future Of Marketing is Already Here

Jeff Piersall, Founder and CEO of SCB Marketing, inspiring, motivating and connecting entrepreneurs, business leaders and communities joins Enterprise Radio. He is the co-author of: Dogs Don’t Bark at Parked Cars: Your GPS in an Era of Hyper-Change.

Listen to host Eric Dye & guest Jeff Piersall discuss the following:

1. Your book is entitled “Dogs Don’t Bark At Parked Cars: Your GPS in an Era of Hyper-Change ”.  Why do you need a new set of rules in today’s business environment?
2. What are some of the proven qualities that effective CEOs share?
3. What five competencies are “musts” for building trust?
4. How does technology effect both transactional and relational business processes?
5. Why is it important to embrace diverse perspectives?
6. How is it that technological advances are making relational competencies all the more important?
7. What is the best advice you have ever received?

Jeff Piersall is Founder and CEO of SCB Marketing, inspiring, motivating and connecting entrepreneurs, business leaders and communities through his four business journals, numerous specialty publications, marketing services and speaking engagements.

Piersall is a former award-winning college basketball coach. Eric Wright is President of Publishing at SCB Marketing. An innovative leader, dynamic speaker and published author, he has taught leadership and management seminars on four continents, served on various economic development and visioning councils, and authored hundreds of articles and three books. Piersall and Wright’s new book, Dogs Don’t Bark at Parked Cars: Your GPS in an Era of Hyper-Change (Morgan James Publishing, Jan. 2, 2018), is a motivational guide for success in a continually changing business environment that transcends generations and professions.

Websites: http://dogsdontbark.com | http://jeffpiersall.com

Social Media Links: 
Twitter: https://twitter.com/jeffpiersall
Facebook: https://www.facebook.com/jeffreypiersall
Linkedin: https://www.linkedin.com/in/jeffpiersall

Social Media Links: How to Build Events that Spark Change

Shopping for a used vehicle is not the same as jumping into the market for a brand-new motor. There are so many things that you may have heard about buying a used car, good and bad, but often these differ from the truth and sometimes, it’s much better to do your research and separate myth from the truth. 

Warranty is Instant 

Buying from a local dealership means that there is no automatic warranty set up. When you finally get a warranty, you should learn to the basics of what will be covered under the warranty type and for how long it will hold its validation. Keep in mind that a warranty package doesn’t always cover the entire car, but to know what is covered as a standard under your warranty, go ahead and ask the dealer while you’re visiting them. 

Paper Reviews are the Most Reliable 

Nowadays, when buyers are looking around for another motor, they tend to read car magazines from back to front just to get a feel for a certain car. If you have any common sense and you’re up-to-date with modern technology, you’ll know that you are likely to find more about a car online or on social media channels instead. So, go ahead and get scrolling through some car dealer pages to get an idea of how reliable a vehicle is. 

Guide Prices are Set in Stone 

There are car dealerships dotted around everywhere, and as you’d expect, every place has different trends and patterns they stick by. Guide prices are based off how popular make and models are within a certain area, so if a car isn’t as popular where you live, the dealer will drop the price to encourage the sale! It’s a win-win.  

Vehicle History Means the Car is in Bad Condition

Every used car has a vehicle history, but this doesn’t always mean that the car is in bad condition. Think of a vehicle history the way we think of a medical record; it tracks anything that has affected our health and how it has been resolved, and more importantly, where it has been resolved. 

Expanded Warranty is Fake 

Like when negotiating the price of buying a used car, you can also talk through and settle the price of the warranty too. This is otherwise known as ‘expanding the warranty’ on your car. 

One of the most important aspects of online marketing for any modern business is reputation management. Any old business can amass reviews on Yelp or Google, but Yelp is little more than a glorified protection racket, and while Google serves a million and one functions excellently, a business’ review score on its service is far from their most important metric. Both Yelp and Google are imperfect systems that can be and have been manipulated by unscrupulous users and business rivals.

For a small business to earn the kind of reputation that they need to help carry them into the big leagues of their industry, a comprehensive strategy for managing their reputation is required. This should involve more than just devising strategies for showing customers your best side at all times. You also need to think about how you will react to any inevitable bad press relating to your business; this is just as important as generating good press.

Establish a Presence in the Right Places

Most small businesses today have a social media presence. Social media is the most important marketing platform in the world right now. It not only makes it easy for businesses to distribute their marketing materials, but also to speak directly with customers, receive feedback on ideas, and stay abreast of the trends and fads that are most easily capitalised on.

Social media sites are an excellent way of reaching consumers and broadening your appeal. However, you should also seek to establish a presence on websites and online directories that are focused on business-to-business interactions. There will also inevitably be a range of websites that are relevant to your specific field or industry, establishing a presence on these can be hugely beneficial in helping you form new relationships and alliances.

Go Beyond Your Business Name

The name of any business is one of its most valuable assets, but it is far from the only one. In addition to your business’ name, the products and brands that you produce are just as important to your identity. When you are working on an SEO strategy, which is essential for maintaining control over your business’ reputation, you should make sure that your strategy places the same importance on your brands and products as it does upon the name of the business.

 Use Authorship

Using authorship means attributing your more substantial works, be they marketing materials, web pages, articles, or blog posts, to an individual author. Adding a name to these pieces emphasises that they were created by an individual in your business. Without any authorship, blog posts and articles written about your business for a particular audience can end up seeming very impersonal. You shouldn’t underestimate how much more receptive your audience will be to media that is personally attributed to an individual.

Knowing When (and How) to Say Sorry

No matter how well you run your business, or how much care and love you put into it, no one and nothing is perfect. When businesses do run into trouble, the important consideration is how they react. When you, or those who represent you, make serious mistakes, you need to show your willingness to acknowledge those mistakes and act to prevent them from happening again. Make sure that any apologies you issue are genuine, and that you don’t try to shift the blame.

Make it Easy for Customers to Contact You

Your website should contain several options for customers who wish to contact you and ask a question or make a complaint. Most businesses utilise a support desk ticketing system as a way of organising and coordinating their responses to customer enquiries. For small businesses, offering excellent customer service that’s on par with your bigger competitors will work wonders for your reputation.

Reputation management is a crucial consideration for small businesses. Manage your reputation properly and you will find it much easier to grow and develop.

On the one hand, Jargon shortens and simplifies lengthy phrases that we use on a day-to-day basis to make communicating sweeter and much shorter. While on the other hand, using jargon when talking about cars can become confusing and often overcomplicates the simplest of things. There’s no need for you to panic for there is a way of busting those jargons before they get out of hand. 

Black Box 

Newly insured drivers are told that, in return for a cheaper insurance deal, a black box can be fitted to their car. This device is installed to your car and measures things like acceleration, braking and corner movement and some black boxes even act as a security tracker. Nonetheless, the purpose of a black box is to offer rewards to motorists with good driving habits and to discourage reckless driving on the roads. 

Broker 

Car insurance companies tend to use credit brokers to sell their services to car buyers. A broke will note your details down and get in touch with several different insurers in hope to get you the best deal, and some credit brokers will offer you help should you need to claim on your insurance. 

Courtesy Car 

Though not always, a courtesy car can be added within a comprehensive policy. In the event of an accident, this would allow you to borrow another vehicle throughout the time it takes for yours to be repaired and back on the road. However, this typically means that you’d need to have your vehicle repaired at a workshop that your insurer has approved. 

Cover Note 

Vague as it might be, a cover note is more or less a temporary solution to keep you covered until your official insurance certificate comes through. A cover note provides evidence that you have valid car insurance – the note is only valid for a short period, though. 

Excess 

Granted, depending on what type of insurance you buy, your car is covered, and the cost is something you don’t need to worry about. But, in most cases there’s an excess; a payment that you need to make to cover the short fall in the event of an insurance claim. The insurer cannot pay the total sum of repairs and it is your responsibility to ensure you have this covered in such circumstances. 

Since the invention of indoor plumbing, it has been necessary to repair and maintain pipes and plumbing systems. When a piece fails of it comes time for maintenance, the question is always whether or not the expense of hiring a professional is worth it. The answer is dependent upon your knowledge base, skill set, tools and supplies, and the type of problem you are experiencing. Many people choose to attempt the project on their own. This may be a good choice, depending on the situation. The problem with this is that if you do not have the appropriate skills and knowledge base, you may make the problem worse rather than better. One of the best things that any adult can do, is learning the basics of plumbing and how to determine when it is time to call in professionals. To do this, it is easiest to have a guide to help along the way. what you will find here is just that, a detailed guide of basic plumbing.

There are a few “rules of thumb” that should always be observed when it comes to plumbing. First, know the first signs that the problem is too big to handle alone. There are a few things that should always be observed in regards to this. If water seems to be coming from more than one place, enlist the help of a plumber. When a septic tank is involved, you need a professional, possibly a whole team of them. If you cannot find a reasonable explanation right away to explain very low water pressure, call the plumbers in your local area. If an area becomes flooded due to a leak, get help. The shutoff valve is incredibly important, therefore, if it becomes damaged, you will need the help of a plumber (and possibly your waterworks company). Leaks are sometimes difficult to locate, if this is the case, seek help. If the problem involves a garbage disposal, do not attempt the repair on your own.

The next rule that should always be followed is to be prepared for basic repairs. This entails having the appropriate tools as well as extra pipe and other pieces. You will not be able to execute even the simplest of repairs if you do not have the tools and supplies that you need. Before purchasing anything, you need to know what type of pipe you have and the diameter. Not taking into account drain pipes and other extra types of pipe, there are only two types of pipe that are found in residences. The first is a copper pipe which is far more common in older houses as most new houses use the second type. The other type of pipe is PVC pipe. The type is much easier to work with. If you have a copper pipe, it is generally a good idea to always call a professional. Keep in mind that with PVC pipe, there are two versions, white wall, and tan wall. The only difference is sizing. Be certain that you know which version you need. The type of pipe will determine what tools you will need and the size will determine what type of supplies you need. If you do not know what size pipe you have, it is fairly easy to determine. There are three common sizes, half an inch, three-quarters inch, and one inch. You can use a measuring tape to see what the size is. Also, you can ask for a small sample piece of each at a hardware store and compare them to what is in your home.

Here is a list of tools for copper pipe:

• Soldering tool
• Sodder
• Heat resistant gloves
• Pipe cutter
• Sandpaper

Here is a list of tools for PVC pipe:

• Plumbers tape
• PVC cement
• Pipe cutter

Here is a list of items you need regardless of the type of pipe:

• Goggles
• Old clothes or smock
• Pipe wrench
• Screwdrivers of varying sizes and types
• Pipe clamps
• Gaskets in a multitude of shapes and sizes

Now that you have all of the tools that you will need, you need to gather supplies. This includes a length of the type and size of pipe to use as needed, four to six feet should cover it. You should also purchase different types of connections and joints as well as knobs.

It is incredibly vital to know how to shut off the water in case you do need to perform a repair. You can’t risk having water spray everywhere while you work. The next step to take is to locate all of the shutoff valves located in or under your home. Every home has a few different shutoffs. The first one that you should locate is the primary shutoff valve. This is the one that completely stops water from entering the house. This is not to be confused with the shutoff that only your local water plant has access to. In every home, there is one knob that controls the flow of water once it reaches the building. It will be located very near to a wall or entrance, near the ground. Quite often, this valve is located underneath the house, but it may also be in a basement or cellar. After locating this valve, locate any and all additional valves. While no other valve will have the ability to shut off all of the water to the house, there will be some that stop water in specific areas. These are often located under or near sinks, bathtubs, and water heaters as well as washing machines. There will be one for hot water and one for cold water.

If you are attempting to repair an area that burst, turn off the water supply, use the pipe cutter and remove the section that is busted. Make sure to go a couple of inches away from the burst on both sides when cutting. If you have copper pipe, you will solder on a new piece. If you have PVC, you will use connectors and pipe cement. If there is a small leak around a connection, replace the inner gasket where applicable and wrap the threads of the connection in plumbers tape before reassembling. If the connection is not a threaded connection, cut the section out and replace it.

Matt Erickson, Director of Marketing at National Positions, a full-service digital marketing agency in Westlake Village, California joins Enterprise Radio.

Listen to host Eric Dye & guest Matt Erickson discuss the following:

1. SEO is a big subject, if a business could only focus on a few areas of SEO, what should those be?
2. So keeping with this subject of SEO and content how does voice technology factor into all this?
3. So moving from SEO to the SEM side (search engine marketing) should brands be more focused on platforms like Google Ads or Alternatives like Facebook ads?
4. Retargeting on Google and Facebook, when should brands or marketers be using this strategy?
5. You mentioned teasing out the data. Why is the data so important when it comes to SEO and SEM?

Matt Erickson is the Director of Marketing for National Positions, a digital marketing agency in Westlake Village, CA. Erickson has his undergraduate in International Business and Marketing and an MBA from CSU Sacramento. His main areas of interest and expertise include marketing psychology, branding, and social media.

Website: www.nationalpositions.com

Social Media Links:
Facebook: https://www.facebook.com/NationalPositions
Twitter: https://twitter.com/Natl_Positions

People also listened to this:  When YOU are the Business: Entrepreneur Growth Strategies

Since the invention of indoor plumbing, it has been necessary to repair and maintain pipes and plumbing systems. When a piece fails of it comes time for maintenance, the question is always whether or not the expense of hiring a professional is worth it. The answer is dependent upon your knowledge base, skill set, tools and supplies, and the type of problem you are experiencing. Many people choose to attempt the project on their own. This may be a good choice, depending on the situation. The problem with this is that if you do not have the appropriate skills and knowledge base, you may make the problem worse rather than better. One of the best things that any adult can do, is learning the basics of plumbing and how to determine when it is time to call in professionals. To do this, it is easiest to have a guide to help along the way. what you will find here is just that, a detailed guide of basic plumbing.

There are a few “rules of thumb” that should always be observed when it comes to plumbing. First, know the first signs that the problem is too big to handle alone. There are a few things that should always be observed in regards to this. If water seems to be coming from more than one place, enlist the help of a plumber. When a septic tank is involved, you need a professional, possibly a whole team of them. If you cannot find a reasonable explanation right away to explain very low water pressure, call the plumbers in your local area. If an area becomes flooded due to a leak, get help. The shutoff valve is incredibly important, therefore, if it becomes damaged, you will need the help of a plumber (and possibly your waterworks company). Leaks are sometimes difficult to locate, if this is the case, seek help. If the problem involves a garbage disposal, do not attempt the repair on your own.

The next rule that should always be followed is to be prepared for basic repairs. This entails having the appropriate tools as well as extra pipe and other pieces. You will not be able to execute even the simplest of repairs if you do not have the tools and supplies that you need. Before purchasing anything, you need to know what type of pipe you have and the diameter. Not taking into account drain pipes and other extra types of pipe, there are only two types of pipe that are found in residences. The first is a copper pipe which is far more common in older houses as most new houses use the second type. The other type of pipe is PVC pipe. The type is much easier to work with. If you have a copper pipe, it is generally a good idea to always call a professional. Keep in mind that with PVC pipe, there are two versions, white wall, and tan wall. The only difference is sizing. Be certain that you know which version you need. The type of pipe will determine what tools you will need and the size will determine what type of supplies you need. If you do not know what size pipe you have, it is fairly easy to determine. There are three common sizes, half an inch, three-quarters inch, and one inch. You can use a measuring tape to see what the size is. Also, you can ask for a small sample piece of each at a hardware store and compare them to what is in your home.

Here is a list of tools for copper pipe:

• Soldering tool
• Sodder
• Heat resistant gloves
• Pipe cutter
• Sandpaper

Here is a list of tools for PVC pipe:

• Plumbers tape
• PVC cement
• Pipe cutter

Here is a list of items you need regardless of the type of pipe:

• Goggles
• Old clothes or smock
• Pipe wrench
• Screwdrivers of varying sizes and types
• Pipe clamps
• Gaskets in a multitude of shapes and sizes

Now that you have all of the tools that you will need, you need to gather supplies. This includes a length of the type and size of pipe to use as needed, four to six feet should cover it. You should also purchase different types of connections and joints as well as knobs.

It is incredibly vital to know how to shut off the water in case you do need to perform a repair. You can’t risk having water spray everywhere while you work. The next step to take is to locate all of the shutoff valves located in or under your home. Every home has a few different shutoffs. The first one that you should locate is the primary shutoff valve. This is the one that completely stops water from entering the house. This is not to be confused with the shutoff that only your local water plant has access to. In every home, there is one knob that controls the flow of water once it reaches the building. It will be located very near to a wall or entrance, near the ground. Quite often, this valve is located underneath the house, but it may also be in a basement or cellar. After locating this valve, locate any and all additional valves. While no other valve will have the ability to shut off all of the water to the house, there will be some that stop water in specific areas. These are often located under or near sinks, bathtubs, and water heaters as well as washing machines. There will be one for hot water and one for cold water.

If you are attempting to repair an area that burst, turn off the water supply, use the pipe cutter and remove the section that is busted. Make sure to go a couple of inches away from the burst on both sides when cutting. If you have copper pipe, you will solder on a new piece. If you have PVC, you will use connectors and pipe cement. If there is a small leak around a connection, replace the inner gasket where applicable and wrap the threads of the connection in plumbers tape before reassembling. If the connection is not a threaded connection, cut the section out and replace it.

Rob Finlay, the Founder and Chief Executive Officer of Lyra Intel, a business intelligence tool and tenant engagement app designed to unlock the full revenue potential of property portfolios joins Enterprise Radio.

This episode of Enterprise Radio is working in conjunction with the Real Estate Channel.

Listen to host Eric Dye & guest Rob Finlay discuss the following:

1. What drew you to become a serial entrepreneur in the commercial real estate space?
2. What problems are you solving for in commercial real estate?
3. What do you see as the largest barriers to creating a startup in the space?
4. Where do you see your current companies biggest advantage?
5. What are your future plans?

Rob Finlay is a serial entrepreneur who has concentrated on developing technology to optimize various facets of commercial real estate. Over the past 25 years, he has launched several tech startups. Following his years on Wall Street with Credit Suisse First Boston and Lehman Brothers, Rob embarked upon an entrepreneurial career that has concentrated on innovative tech for the commercial real estate (CRE) sector. In 2000, Rob founded Commercial Defeasance (DefeaseWithEaseTM) disrupting the industry with a one stop solution for a complex commercial real estate process. DefeaseWithEase is responsible for thousands of expedited defeasance transactions across North America. Seven years later, Rob parlayed this success into another CRE disruptor with the launch of TCAM Asset Management, an independent investment management company focused on the affordable housing market. In 2015, Rob launched Investor Management Services (IMS), the fastest growing SaaS platform within the CRE space.

Rob’s entrepreneurial inspiration comes from bringing services to market that are ahead of their time. Developing and marketing a new technology means changing the behavior of an entire industry and Rob thrives on the trajectory of service creation, market entry and adoption. He owns a number of multifamily, office, and assisted living properties and is also in the process of earning his CPM (certified property manager) designation.

Rob leads The Finlay Family Foundation, dedicated to promoting educational initiatives and assisting children and families in need. He is an active investor in several joint ventures and limited partnerships in the commercial real estate space.

Website: www.lyraintel.com

Social Media Links:
Facebook: https://www.facebook.com/lyraintel
Twitter: https://twitter.com/LyraIntel

People also listened to this:  Helping people achieve their financial goals through property management

The right property management business can quickly turn into a tremendous asset, possibly only following the very properties that they take care of for you. If you’re not sure whether or not you should hire one for your circumstances, then it’s worth knowing just what a property management firm can do for you and your rentals.

Keep reading to learn 8 specific benefits you can enjoy from having a property management service provider handle your rental properties for you.

1) Vacancies End Faster:

The right property manager can do three things that speeds up how fast your vacancies get filled. The first is preparing and even improving a property for rent to make the most revenue. The second is determining an optimal rate of rent, since going too high means you see the vacancy continue, but going too low means you lose money after you start renting out the unit. The third is an effective marketing plan for your property.

2) Weeding Out Issue Tenants:

A veteran property manager has seen hundreds, if not thousands, of applications over their career, so their experience is going to be far more likely to spot possible warning signs when looking over the paperwork of an applicant. You’ll have better odds of finding reliable tenants when you let them handle the screening and application process.

3) Serving As A Tenant Point Of Contact:

When anything breaks at one of your properties, it’s not always possible, much less convenient, for you to drive over yourself and inspect it, particularly if you’re in another state or town. Your property manager can address issues at any hour of day or night and make arrangements for a service provider to do repairs or replacements. Likewise, if you have on particular tenant that seems to be a source of unending complaints, be it a dog that relieves himself outside or noisy neighbors, you can sleep through the night, and maybe even the morning and early afternoon, knowing someone else is taking those phone calls.

4) Making Sure Rent Gets Paid On Time:

Given that most property management businesses deduct their service charges and fees from monthly rent amounts, they’re highly motivated to keep all those payments rolling in. Getting rent payments on time relies on consistent rent collection, so you should find a property management office that enforces applicable lease policies when payments aren’t received. When tenants fail to pay their rent consistently on time, if at all, then a property manager will know just what to do in response to the circumstances, including leading up to and carrying out an eviction if it is needed.

5) Minimizing Tenant Turnover:

Great property management firms such as www.3cre.com know just how to keep as many of their renters as they can satisfied, if not happy. They prove available to tenants and responsive to caring for issues that arise. Pleased renters are more likely to stick around and put up with reasonable increases in rent.

6) Lower Costs For Maintenance And Repairs:

Good repairs and maintenance is something that keeps tenants happier, while also preserving the property values of your investments. So, they’re critical to any landlording. When you hire a property management firm, you get access to two things. The first is their own internal maintenance staff. The second is their accumulated network of insured, bonded, and licensed contractors and technicians who were vetted for both quality workmanship and great pricing, which they’ve often proven they stick to time and again. This all translates into substantial savings over having to find and then hire a handyman or professional on your own every time you get a call. Not only can a property management firm get a lot of discounts on their work, they’ll also know which particular contractors are familiar and adept with maintenance issues so they handle the work capably, taking care of both your tenants and your properties at the same time.

7) Grow Your Investment Value:

Preventative maintenance is crucial to successful home ownership, but if you’re not living there, you can’t see to it yourself. A good property management firm will have systems in place that catches issues early before repairing them so they don’t blossom into bigger issues later on. This does necessitate a maintenance check program written out, which should then lead to documentation of the maintenance that happens on routine visits. Your property management firm can also make suggestions as well as feedback on modifications and upgrades that might enhance how much rent can be charged as well as what impact they might have on insurance and maintenance.

8) Help With Your Taxes:

Your property management company might actually understand and know just which deductions you can possibly claim. If you get lucky, they might even organize the needed documentation and forms to help you make those claims. On top of that, any fees paid to property management firms tend to be tax-deductible in their own right.

So, now that you know 8 possible advantages the right property management office can provide you, when should you actually consider using one? For starters, if you have multiple rental units or properties, they can save you time. If you don’t actually live near your rental, you can avoid long commutes even for minor matters or lots of repeated trips. They’re certainly beneficial if hands-on management isn’t your thing or your time is preciously limited. Even if you previously handled management tasks yourself and get suddenly inundated, they can relieve you of the burdens. They also make sense if you don’t want to turn into an employer that hires his or her own residential manager or if any of your properties are involved in affordable housing programs.

The last thing is if you can afford the costs. Depending on your contract, service level, and market, a property management firm might charge between 5 and 15 percent of the collected rent. However, between the time you save and the cost-savings services they provide as illustrated throughout this article, you might actually wind up saving money in the end because your rent collections grow and your overall expenses go down.