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An Entrepreneurs’ Guide to Affording Tuition Fees - Entrepreneur Podcast Network – EPN

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As a business owner, you could be having so many things that are worrying you. The strange thing is that some of these worries are not about the future of the economy or your customers. The worry could be about how you will pay tuition fees for your child. Remember tuition is a very important expenditure that you cannot overlook. Maybe you had invested some money about 15 years ago with an intention of using for your kid’s tuition buy the value has significantly reduced because of the great depression. 

With all these challenges, how can an entrepreneur pay for his or her kid’s tuition fees. Affording these funds is becoming harder because college fees is increasingly getting expensive. The growth of college fees is tending to be higher than insurance premiums. As a parent, you have an obligation to give your children the best education ever. Here is an entrepreneurs’ guide to affording tuition fees. 

Minimize Your Personal Share

As said earlier, you children should always attend tuition if you want the best for them. The challenge is that you may not have enough money to meet some of these expenses depending on the performance of your business. Remember you are developing these students into Chief Finance Officer’s of their personal life in future. Therefore, they can use your strategies to plan for their own life. You need to plan wisely and save the most you can because you will not get any financial aid or scholarships for retirement. As an entrepreneur, you can bring what you are supposed to pay on the lower side through a series of step. This kind of strategic reasoning is what differentiates a business owner from employed people. You need to take advantage of your role in the society to minimize your contribution towards tuition. It is the best way to preserve the assets that you have for the future. Its an excellent thing to pay the tuition fees without having to sacrifice your retirement. 

Identify Whether the College Gives Financial Aid and Fill The Form Well 

The first thing is to identify whether the college will give you financial aid that you will not have to pay back. The entrepreneur will be expected to fill a form that is used to calculate his personal contribution. This forms normally puts your adjusted gross income and financial assets into consideration. Like the case of planning for your taxes, there are some legal provisions of reducing these two elements. Therefore, you can reduce these figures in such a way that your kids will qualify for the largest financial aid. This can also help you to benefit from JC economics tuition in Singapore.  However, make sure you do this within the constrains of the law so that you don’t find yourself on the wrong side of the law. 

The first approach in controlling your income is to pull as many expenses as is legally acceptable to this year. You also need to push as much income as you can to next year as long as it is legally acceptable. You will have a higher chance to qualify for financial aid when you reduce your financial income. Here are the other tips that can still help you.  

Do not overvalue your enterprise: Include the value and not sale price of your enterprise. Do not allow your ego to take over at this point. Use the book value because what your form wants is the net worth of your business and not so much details. 

Contribute towards a retirement plan: These are not calculated as assets and will reduce their value. 

Purchase life insurance: This will also shield you from the calculations. 

Employ your kids and spouse: You will benefit from the employment expense allowance and the calculations allows deductions for this. Your spouse will also be able to contribute to the tax-deductible retirement plan and this will shelter your assets from the calculation.

Conclusion: With all these tips, you have all it takes to reduce the amount you pay towards your kid’s tuition. Take advantage of them and you will be smiling all the way. To find out best Econs tuition in Singapore, contact us today.


Innovative ways to promote your business - Entrepreneur Podcast Network – EPN

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As an entrepreneur and business owner, you should always be searching for new and exciting ways to promote your business. Instead of following the crowd, it is essential that you challenge yourself to do more. Failing to adopt this approach will make it impossible for you to gain an edge over your industry peers. You will also find it hard to build momentum, as a generic marketing strategy is likely to fall flat. If you are determined to get it right the first time, you will need to take on board the following five suggestions. They will help you to find an innovative approach that works for the promotion of your business. 

Set up social media accounts

If you don’t already have social media accounts set up for your business, now is the time to make a change. This is the best chance you have of standing up to your competitors and dominating your area of the industry. Why allow your client’s eyes to wander, when you can keep them firmly fixed on your brand? Setting up the necessary accounts is the first step towards securing customer loyalty. However, you will also need to hire a social media manager to ensure all of your content is up to scratch. 

Start your own YouTube channel

In addition to Facebook, Instagram, Twitter, and Snapchat, you should also get your business on YouTube. Video marketing is becoming increasingly popular, and YouTube is the ideal site for trying this strategy out. Your channel could include interactive tours of your company premises, interviews with your staff members, and behind the scenes glimpses at your production line. It could also feature genuine reviews from your clients, along with impressive footage of your products in use. If you decide to push forward with this plan, remember to experiment with this intro maker resource. This is a great way for you to ensure your channel stands out for all the right reasons. 

Make the most of your company vehicles

If your company has its own fleet of vehicles, you should seriously consider placing advertisements on the side of your rides. It is an extremely cost-effective way for you to get the word out about your incredible products and services. Even if you only have a couple of company cars, you could still generate a lot of interest by transforming them into three-dimensional advertisements. 

Sponsor a high profile event

Another excellent suggestion is to sponsor a high profile event. This is a brilliant opportunity for you to promote your business, without having to give up too much of your time or money. You can simply reach out to a big event and offer them your support. From the refreshments to the seating arrangements, there is sure to be something that you can help with. Depending on the event, you could also consider offering your products and services as prizes or gift bags. Not only will this generosity improve the reputation of your business, but it could also help you to draw in a wave of new customers. 

Try out mobile advertising  

Last but not least, you should try out mobile advertising. This is a quick and easy way for you to get in touch with your customers. It is also an excellent opportunity for you to build up a detailed and accurate list of client information. With one simple text, you could hook your audience in with the promise of a sale, a new offer, or an exciting competition. 

Reputation Management for Dental and Medical Practices - Entrepreneur Podcast Network – EPN

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In today’s world, many dental and medical practice owners are realizing that effective online marketing can facilitate business growth. If you’ve recently drawn this conclusion yet have little to no knowledge of the ecommerce world, don’t worry. Instead, start implementing some or all of the following strategies to ensure that you can start attracting clients in the digital sphere:

1. Utilize Online Reputation Management (ORM) Strategies. 

One of the best ways to start attracting new clients in the online world is through the implementation of ORM strategies. These strategies will ensure that you can maintain a cutting edge, positive image in the online world. Taking this step is important because internet realities such as a plethora of negative reviews can scare prospects away before they take the time to learn more about your practice and give you a try. Digital marketers will oftentimes employ skilled ORM professionals who know how to implement a wide range of strategies to ensure that your online image is positive. If you don’t know where to start, check the reputation management page here on Solution21 website, one of the medical marketing agencies with dedicated ORM solutions in California, NYC, and other locations in the US and Canada.

2. Implement Search Engine Optimization (SEO) Techniques. 

Another strategy you can implement to begin excelling in the ecommerce sector is implementing search engine optimization (SEO) strategies. These strategies are important because they will help you attain competitive placement on Yahoo, Bing, and Google). Note that there are a wide range of SEO techniques that can be deployed to help you realize this objective. One of them is keyword analysis. Keyword analysis is an SEO strategy that works by enabling a business owner or marketing professional to do research work and determine which terms and phrases individuals are using when they search for specific products and services. If you or a digital team discovers that people are using phrases like “Find Dental Surgeon Washington DC” to search for a practice, you would then systematically insert this type of phrase into your blog posts, web articles, and other online marketing material.

Note that keyword analysis is not the only SEO tool that can be used to improve your ranking in the SERPs. Some of the other options include target market research, inbound linking, and outbound linking. Note that using these tools is immensely important because earning page one ranking in the SERPs means that people are more likely to see your website link and click on it to learn more about the products and services you offer. Once this happens, your level of traffic will increase and you’ll become more effective in acquiring new patients. 

3. Content, Content, Content.

Another strategy you should implement to help you acquire new patients online is consistently producing incredible content. This technique is powerful because your content functions as a medium through which your audience learns more about your dental or medical practice. As such, you want your brand’s content to be as interesting, innovative, and/or information-rich as possible. Luckily, there are now a wide range of tools, strategies, and resources you can utilize for content optimization purposes. You can also hire a team of skilled content marketers to put together blog posts, web articles, and videos on your behalf. 

4. Connect With Prospects Via Social Media. 

One of the best ways to acquire new patients in the online realm is by ensuring that you’re communicating with them effectively. Effective communication is important because it builds relationships. This in turn generates trust so that the prospect will begin to believe in the legitimacy of your brand. Note that most people would still do business with someone they feel they can trust as opposed to a stranger whose company’s ethics are unknown, questionable, or ambiguous.

In recognizing the importance of optimizing communication with your prospects, be sure to consider using an online marketing strategy such as social media advertising to connect with them. This strategy is particularly powerful because you can send and receive messages from people instantly. Some of the social channels you should consider using to communicate the value of your dental and medical brand include Twitter and Facebook. Another social media optimization (SMO) strategy you might want to consider using is the Twitter poll. These polls enable you to ask questions about your dental or medical brand and receive answers directly from your prospects. In addition to putting the communication process in full effect, this strategy can help you make more knowledge-based decisions regarding things like your hours of operations and the services you offer. Note that a company like Practice Builders can carefully analyze and optimize your SMO practices to ensure that you’re attaining optimal results. 

Conclusion: 

If you’re ready to grow your dental and medical practice, know that the implementation of proven online marketing strategies can help you realize your business goal. Four strategies that can optimize your ability to recruit and retain patients online include utilizing ORM strategies, implementing search engine optimization techniques, producing exceptional content, and connecting with prospects via social media. Start using these techniques soon so you can make your dental or medical brand more visible and appealing in the online world.

U.S. Money Reserve’s Coy Wells Talks Silver and Why Banks are Buying It Up - Entrepreneur Podcast Network – EPN

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Coy Wells, the Senior Sales Manager with U.S. Money Reserve, one of the nation’s largest distributors of precious metals joins Enterprise Radio to talk with us about a precious metal not-to-be-forgotten: silver!

Listen to host Eric Dye & guest Coy Wells discuss the following:

  1. Why is silver/precious metals important to one’s portfolio?
  2. How does silver correlate to other assets that people typically own?
  3. How much silver should one own in their portfolio?
  4. Where do you see silver going in the future and why?
  5. How come financial advisors and financial institutions are not telling their clients the same thing?
  6. Why are banks buying up so much silver right now?
  7. How does one go about adding silver into their portfolio?

“There is no substitute for hard work and tenacity.”

In his ten years with U.S. Money Reserve, Coy Wells has risen to the challenge and successfully established and grown a dedicated, knowledgeable sales team. He consistently maintains that growth today, expanding U.S. Money Reserve’s customer base, even in a volatile market.

Previously with Whole Foods, Wells spent ten years faced with many similar challenges, only the products were different. Wells consistently overproduced and over-delivered and was recognized for his accomplishments. Whole Foods and U.S. Money Reserve both saw significant growth with Wells at the helm of the sales teams. Growth which provides opportunity and challenges in management.

Coy Wells grew up with a rural upbringing that instilled in him a strong work ethic, responsibility, and the value of tangible assets.

“Spending 25 years in farm and ranch work you develop a strong work ethic,” Wells says. “You learn problem solving and how to look for solutions rather than concentrating on problems. Without these traits you will fail. My love for the land has translated into my passion for Gold and precious metals. Both are tangible assets. The challenges of agriculture are the same as the challenges in business. The rewards are similar. Gold and Land are totally different from paper or digital assets. They’re both real. That’s why I respect Gold as wealth protection and security for my clients.”

Website: www.usmoneyreserve.com

Social Media Links:
Facebook: www.facebook.com/UsMoneyReserveInc
Twitter: www.Twitter.com/USMoneyReserve

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How to expand to a second market to grow your eCommerce store - Entrepreneur Podcast Network – EPN

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Pierre Larose, Founder of CalçaThai.com and PantalonesThai.com, which sell handmade Thai pants in South America joins eCommerce Radio to discuss how to expand to a second market to grow your eCommerce store.

Listen to host Eric Dye & guest Pierre Larose discuss the following:

  1. What do you sell and where do you sell currently?
  2. So Brazil was your first market in South America? When did you launch Mexico and what were the challenges?
  3. What in particular would you advise other store owners to focus on when launching their second market?
  4. How do you physically manage multiple markets, you can’t be in both places at the same time?
  5. How to decide when it is right to expand internationally?

CalçaThai.com is an online store launched in 2015 which is the first online store to sell Thai apparel in Brazil. Initially focusing on pants the company has expanded to bags, shirts and kimonos all of which are vegan friendly. In 2017 the Mexican market was launched through the sister site PantalonesThai.com

All products are handmade in Thailand. The use of local artisans and inhouse shipping allows for close control of product quality as well as social and environmental impact.

WebsitesCalcaThai.com | PantalonesThai.com

Social Media Links:
Facebook: Facebook.com/calcathai
Instagram: Instagram.com/calcathai
Facebook: Facebook.com/pantalonesthai
Instagram: Instagram.com/pantalonesthai

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How Innoplexus uses AI and Blockchain to solve real-world problems - Entrepreneur Podcast Network – EPN

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Gunjan Bhardwaj, the Founder and CEO of Innoplexus, a company that uses AI and Big Data to make drug development faster and drug prices less expensive joins Enterprise Radio.

Listen to host Eric Dye & guest Gunjan Bhardwaj discuss the following:

  1. Tell us the story of how you founded Innoplexus. What opportunity did you identify, and how did you position yourself to take advantage of that opportunity?
  2. What is the role of AI and big data in pharma today? What problems are these technologies solving?
  3. You recently announced a new Innoplexus blockchain product. Tell us about the product, and about what drove your decision to enter the blockchain space.
  4. How can entrepreneurs who are working with cutting edge technologies like AI and blockchain get beyond the hype of these technologies to add tangible value?
  5. What opportunities for continued innovation do you see in pharma and healthcare over the next 3-5 years?

Summary: If you’re an entrepreneur working with over-hyped technologies, you have to find a way to cut through the hype so that people will take your product seriously. The best way to do this is to focus on solving real, practical problems. The technology is only a means to an end — it’s only valuable insofar as it solves a real problem that people care about.

Gunjan Bhardwaj founded Innoplexus 7 years ago with the goal of revolutionizing healthcare with AI and Big Data. As CEO, he’s since built Innoplexus into a global company with offices in the United States, India, and Germany. He writes regularly at Forbes and speaks often at AI conferences around the world. Before founding Innoplexus, he held leadership positions at Ernst & Young and the Boston Consulting Group.

Websitewww.innoplexus.com

Social Media Links:
Facebook: https://www.facebook.com/innoplexus
Twitter: https://twitter.com/Innoplexus

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6 Cost-Saving Tips for Taking Your Business Digital - Entrepreneur Podcast Network – EPN

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When you start living the digital life, you are going to wonder how you ever got stuck “in the real world” using crazy things like paper to communicate. What is going on there anyway? When you are ready to take your business digital, you might need a little bit of a push and we’re here to give you that push today. In this article, we are going to talk about 6 cost-saving tips for taking your business digital.

1. Memos

When you’re living in a digital world, you don’t get paper memos, you get pings on Podio, Slack or Trello letting you know that tasks need to be done. Instead of spending thousands of dollars on paper letting people know what is going on and oftentimes these things quite literally falling through the cracks, now you can go digital and communicate effectively, and also know who sees what and when.

New technology continues to come out that will allow us to do away with the paper memos. Whether you are keeping your team updated through the above channels and dropping files into Dropbox or Drive, you can go digital and not even miss the paper. These platforms allow you to share files and folders as well as edit them remotely so you don’t miss out on function, but you do miss out on pricey paper.

2. Checks

Are you still writing paper checks? Let’s not get into how many options there are for payments online. If you are still paying people with checks, it is time to come into the 21st century. I remember when I was little that I was so excited to get my first book of checks (they were fake) and when I was old enough to get real checks, I thought I was extremely grown up. Now checks just show that you are behind the times.

Instead of spending money on checks, why not put that money into something else that is going to help you grow your business? Use paypal, stripe or another payment option to pay and process payments but ditch the checks.

3. Gas

If you’re so digital that you don’t have an office, everyone is saving money. No more commuting? That’s exciting. Stop sitting in traffic for hours, get more done and save money on gas? Cha-ching. That’s a win. According to CNN, people are spending over $2,000 a month just getting to work. What could you do with an extra $2,000? New shoes? Down payment on a new car for when you do drive? Not to work, of course.

4. Vehicle Depreciation

Another money saver is no more putting lots of miles on your car. When you rack up the miles on your car, your vehicle is depreciating and that’s no fun. You want your vehicle to hold its value as long as possible. If you’re a digital worker then you’re not going to work and you’re not experiencing depreciation.

5. Snacks & Coffee

When you have a physical office, if you don’t keep track of how much money you’re putting out in snacks and coffee, you should. You’re looking at $25 and up per year per employee when you are only supplying coffee and then you have to add on the snacks. If you have lots of employees, this can be a major cost. If everyone is at home buying their own coffee, you aren’t going to have to foot the bill.

6. Miscellaneous Office Supplies

While there are some miscellaneous office supplies that you need when you go digital (like GSuite), you won’t find yourself coming up with mounds of expenses from employees that like taking home staplers or stick notes. Learn to set up a professional email address for about $5 or you’re taking care of all your employees you can get an enterprise option that will allow you to have many email address served through Google’s popular email platform gmail.

With all of the money you are saving through having a digital office and no need for office supplies like sticky notes and pens, you can pay for online video conferencing like Zoom so the team can come together and bond digitally.

Conclusion

Being able to take your business digital means big savings. Whether you choose to keep an office or you decide that you are going to have everyone working remotely, you will still save money if you don’t use paper. Paper serves very little use these days. You can even do contracts online through services like Docusign. Save the trees, anyone? 

PowerPoint and viewing presentations online replaces physical files and folders. There is no need for paper flip and flow charts. You can take everything you do offline and put it online for major savings. It won’t only save you money, but it will also save you a big headache. That headache is getting rid of all the waste that you create each year. Now with minimal waste, you won’t have to worry about it as much. 

If you think going digital makes sense for your business, you don’t have to take the leap all at once. You can start by digitizing one process at a time. As you begin to see the benefits of going digital, it will be easier to take the next steps for the change. The more you’re in the black and seeing profits rising while expenses are falling, you’ll want to be living in a digital world too.

Was this article helpful and informative? Leave us a comment with your thoughts in the section below.

How Edtech Startup Role Model Mentors is Innovating the Antiquated Tutoring Industry - Entrepreneur Podcast Network – EPN

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Derek Correia the CEO and Co-Founder of Role Model Mentors, an innovative brand that pairs kids from Kindergarten to 8th Grade with high school mentors for academics, music lessons and sports joins Enterprise Radio.

Listen to host Eric Dye & guest Derek Correia discuss the following:

  1. What is Role Model Mentors and what makes it different from tutoring?
  2. How do both the mentees and the mentors benefit from this new approach of “homework and hobbies” and “fractions and football”
  3. Businesses big and small focus on disruption. How is Role Model Mentors disrupting the tutoring category?
  4. You position yourself as an “EdTech” company. Where does technology come in?
  5. What’s next for Role Model Mentors?

TIP: Commit to running your business in analog fashion before building out the tech platform or another best practice.

Derek Correia knows kids, as he has coached more than 40 youth sports teams and mentored dozens of youth. Derek is a 25+ year executive who has navigated senior roles across Fortune 500 companies including Pepsico and Diageo, as well as private equity and startups. Role Model Mentors has became his passion based on its ability to transform lives as a FOPSE (For Profit Social Enterprise). Before Role Model Mentors, he spent 11 years as the CEO/Partner of Source, a marketing services agency in Norwalk, CT with a blue-chip client roster. He is a sought-after strategist in branding, experiential, digital/social, CRM and product innovation. More recently Derek helped launch numerous start-ups in technology, personal services, energy, music education and craft brewing. He lives in Bedford, NY with his wife Kelly and their three children.

Role Model Mentors is a go-to source for parents seeking to support their children in academics, sports training or music lessons, providing a dynamic solution that pairs kids kindergarten through 8th grade with talented, high-achieving high school students that share their interests. They help with homework and hobbies, and they teach fractions and football. They know Beethoven and biology…and they do it with positive reinforcement that builds confidence and character. By combining multiple activities into each dynamic session – with a young role model children can relate to – the kids are more engaged, cover more ground, and have more fun than they would with adult instructors – leading to better results, and the confidence and capability to succeed. Role Model Mentors also help to develop critical skills that support the mentors’ own college ascension. Role Model Mentors is a FOPSE (For Profit Social Enterprise) and makes mentoring affordable to those who can’t otherwise afford it.

Website: www.RoleModelMentors.com

Social Media Links:
Facebook: www.Facebook.com/rmmentors
Twitter: www.twitter.com/rmmentors

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How Artificial Intelligence Has Become A True Extension of Ourselves - Entrepreneur Podcast Network – EPN

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Peter Voss, the Founder and CEO of Aigo, a pioneer and an industry leader in the field of Artificial Intelligence, commonly called AI joins Enterprise Radio. His expertise and innovations continue to change the way we look at AI.

Listen to host Eric Dye & guest Peter Voss discuss the following:

  1. Can you please tell us about what artificial intelligence really is and how it works?
  2. Your company Aigo is doing great things. Can you explain what you are doing and how it will have a big impact on the way we function long-term?
  3. You are both an expert and a pioneer in the field of artificial intelligence. It has come so far, but really still has a long way to go. What should we expect in the future from Aigo and others?
  4. Why is the field of AI so incredibly important?
  5. What else would you like our listeners to know about Aigo and what advice would you give them for their personal intelligence needs?

Peter Voss is a Serial Entrepreneur, Engineer, Inventor and a Pioneer in Artificial Intelligence. Coined the term ‘AGI’ (Artificial General Intelligence) with fellow luminaries in the space in 2001.

Started in electronics engineering, then fell in love with software. First major success was developing a comprehensive ERP package and taking that company from zero to 400-person IPO in seven years.

Most recent exit was from the first AGI-based call center automation company SmartAction.ai that Peter Voss founded where the first generation of Aigo technology is successfully commercialzied.

Fueled by the fragile nature of software, embarked on a journey 20 years ago to studying what intelligence is, how it develops in humans, how is it different from animal intelligence, and the current state of AI. This research culminated in the creation of our natural language intelligence engine that can think, learn, and reason — and adapt to, and grow with the user.

Peter is now focused on commercializing the second generation of our ‘Conversational AI’ technology ‘Aigo’ that is more like ‘Her’ and less like ‘Dory’.

Imagine a super-smart Alexa/ Siri/ Google Assistant-like app or device that actually remembers what you told it previously; can hold lengthy conversations; can interact with other assistants, devices, and apps; and that can learn new domains, new skills, new facts and preferences via natural conversation in English. A truly intelligent assistant where you are the customer, not the product?

Finally, this personal AI becomes smarter and more personalized as it learns from you and your network (people, devices, other AIs), essentially becoming your cognitive extension, your ExoCortex.

Websitewww.aigo.ai

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One of the true innovators in architectural art - Entrepreneur Podcast Network – EPN

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Randy Morgan, an award-winning bronze sculpture artist and nationally-recognized as one of the true innovators in architectural art joins Enterprise Radio.

Listen to host Eric Dye & guest Randy Morgan discuss the following:

  1. Can you tell the audience a little about your background and passion for art?
  2. What are some of the highlights of your career in terms of individual pieces and commissioned art?
  3. What have you learned in your 30 years on the business-side? Any advice to emerging artist?
  4. What are some projects you’re looking forward to this year?
  5. Where can the audience find more information about your projects or contact you?

Randy Morgan is an award-winning bronze sculpture artist who specializes in handcrafted bronze doors, architectural elements and public art pieces. His works are inspired by his love for nature, history and unique art mediums.

In addition to designing custom doors and tiles, Randy receives commissions for works of art. Recent commissions include a bronzed wall depicting the history and natural beauty of the Sacramento River region for the Lundberg Family Farms visitors’ center; “The Waterman’s Wall” – a bronzed mural depicting local coastal heroes enjoying a day in the life for the City of Laguna Beach, California; and, a colorful mural celebrating the region’s agricultural heritage for the City of Upland, California.

Randy continues to innovate and create elegant bronze sculpture for individuals and organizations wanting to invest in an art piece like no other.

Website: RandyMorganArt.com

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Tips for Employers to be a Better Boss and Reduce Turnover - Entrepreneur Podcast Network – EPN

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Robert McFarland, President of Transformational Impact LLC which does leadership development consulting for companies to improve their employee culture so that they are more innovative, productive and profitable joins Enterprise Radio.

Listen to host Eric Dye & guest Robert McFarland discuss the following:

  1. What are the four managerial leadership themes that have a transformational effect on employees?
  2. What are the five “B’s” for building a culture of trust?
  3. What are the five ways to develop better employer/employee relationships?
  4. What is the key component for creating a good culture in every workplace?
  5. What is active leadership?

Robert McFarland is President of Transformational Impact LLC, a leadership development consultancy that helps companies improve their employee culture so that they are more innovative, productive and profitable. McFarland is also an executive coach and conference speaker and a board member of the National Religious Broadcasters and Chairman of the Board of The Family Foundation of Virginia. McFarland is also the author of the #1 international best-seller, Dear Boss: What Your Employees Wish You Knew. McFarland and his wife have been married 26 years. They have six children and live in Virginia.

Website: https://transformationalimpactllc.com

Social Media Links:
Facebook: https://www.facebook.com/robertmmcfarlandv
Twitter: @robertmcfarland

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Establishing Toronto’s Prominence as a Leading International Financial Centre - Entrepreneur Podcast Network – EPN

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Jennifer Reynolds is the President and CEO of Toronto Financial Services Alliance (TFSA), a public-private partnership whose mission is to drive the growth and competitiveness of Toronto’s financial services industry and to establish Toronto’s prominence as a leading international financial centre joins Enterprise Radio.

Listen to host Eric Dye & guest Jennifer Reynolds discuss the following:

  1. Tell us more about your role at TFSA and what you do on a daily basis? 
  2. What are your primary goals as it comes to the relationship between TFSA and the US. 
  3. Lets talk about the latest trends in talent in the financial services industry and what type of talent are you looking for when it comes to the industry. 
  4. Canada and Toronto especially is a top fintech hub. Tell us more about that. 
  5. What makes Toronto a great place to live and work?
  6. Lets talk about sustainable finance. What are some of the issues and challenges as you see it?
  7. You are a champion for women in capital markets. What does it entail to be a champion?
  8. For those that are looking to get into the financial sector. Maybe new grads who are looking to relocate to Toronto or start a business there. Do you have any tips for them? 
  9. To become a member of the TFSA, what do business have to do? 

Jennifer Reynolds is the President and CEO of Toronto Financial Services Alliance (TFSA), a public-private partnership whose mission is to drive the growth and competitiveness of Toronto’s financial services industry and to establish Toronto’s prominence as a leading international financial centre. 

Prior to joining TFSA, Jennifer was the President and CEO of Women in Capital Markets where she advocated for the advancement of women in the financial sector and on corporate boards. She also spent 15 years working in the capital markets industry having held senior roles in investment banking, venture capital, and global risk management.

In 2015 and 2017, Jennifer was named a Women’s Executive Network (WXN) Canada’s Most Powerful Women: Top 100 Award Winner.

She is a graduate of the Harvard Business School Women’s Leadership Program and received her MBA from McGill University, as well as a Bachelor of Arts with a double major in Economics and Political Science from McGill University.

Websitewww.tfsa.ca

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Taziki’s Celebrates 20 Years and Aims to Enhance Guest Experience - Entrepreneur Podcast Network – EPN

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Dan Simpson, the CEO at Taziki’s Mediterranean Cafe, one of the fastest growing food franchises in the U.S. with restaurants from Colorado to Georgia joins Enterprise Radio. Taziki’s is focused on making a difference in every community where the brand has a presence.

This episode of Enterprise Radio is working in association with the Franchise Channel.

Listen to host Eric Dye & guest Dan Simpson discuss the following:

  1. What was your background before coming CEO of Taziki’s Mediterranean Café?
  2. How large is Taziki’s now?
  3. How much does it cost to open your own Taziki’s franchise and how large are the restaurants?
  4. What is your main focus now?
  5. Tell us about the “new look” for Taziki’s.
  6. What type of technology changes is the restaurant making to meet the needs of patrons?
  7. Tell us about the Taziki’s HOPE program.
  8. How would you describe Taziki’s food?

Taziki’s Mediterranean Café is headquartered in Birmingham, AL and currently has 84 locations in 17 states. The recipes are all made fresh and inspired by Mediterranean cuisine. The menu features freshly grilled meats, original sauces and healthy side dishes. Taziki’s is open for lunch and dinner, offers take-out as well as catering for events large and small. Visit Tazikiscafe.com for more information.

WebsitesTazikiscafe.com | GrowwithTazikis.com

Social Media Links:
Facebook: facebook.com/TazikisMedCafe
Twitter: @tazikis
Instagram: instagram.com/tazikis

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Health Benefits of Gaming [Info-Graphic] - Entrepreneur Podcast Network – EPN

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Gaming is good for you! Playing video games can make you brainer! Get svelte with Sonic. Though the previous sentences sound a little like cheap tabloid headlines, in fact the research suggests that they are true. Video games can have a positive impact on your health, in a surprising number of ways. 

Firstly, video games can be good for your brain. They can, for a start, improve the size and strength of the brain areas that are associated with important skills such as spatial awareness and planning and problem solving. As well as this, games can improve your memory and recall, particularly if you play 3D platform games, according to the studies. Video games can also improve your cognitive health in other ways, for example by making you happier. For example, gaming has been shown to increase self-esteem and social connections in the elderly who live in retirement communities. 

Games can also, quite literally, help you to get over a trauma. Studies have been conducted on those who have recently undergone surgery, and those who have faced a traumatic event. In both instances, gaming was shown to speed up recovery, and to reduce the occurrence of flashbacks and negative side effects of the trauma. 

Sonic can’t make you svelte, but if you want to get fit, exergaming may help. Exergames, which include Wii Fit, keep you active and can help you to get fit. In fact, the National Institute of Health conducted a metaanalysis of studies, and found that exergaming can increase physical activity exponentially, so it could be useful in combatting childhood obesity, and help to eradicate the sedentary lifestyle that is common in contemporary society. 

So, when you see headlines about gaming, obviously you shouldn’t take them at face value. However, neither should you dismiss them out of hand. 

To find out more about the amazing benefits of gaming, see the infographic below that has been provided by our friends at Computer Planet.

Small Business Marketing Secrets with Brandon Cockrell - Entrepreneur Podcast Network – EPN

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Brandon Cockrell, the President of Linchpin Sales Interactive that specializes in using the most popular digital platforms available to find customers and buyers for their clients so they don’t have to joins Enterprise Radio.

Listen to host Eric Dye & guest Brandon Cockrell discuss the following:

  1. What are the biggest challenges clients face when they contact you?
  2. Given all the recent news with Facebook, what effects do you think it will have with Marketing on Facebook and on the world of digital marketing?
  3. What do you think is the biggest opportunity businesses are missing out on when trying to market their business?
  4. SEO is a huge buzzword that has been around for a long time, do you think it is still important for businesses to invest in it?
  5. Where do you see the world of marketing going in the next 5-10 years?
  6. What advice would you give someone either wanting to start their own business or maybe recently started a business that is in a similar situation as you were when you started? What should they focus on or do to make sure they are setting themselves up for success?

Brandon Cockrell has over 12 years of success in sales, marketing and business development. Most of that experience was helping large companies and corporations maximize their revenue growth. His decision to start his own business came from his drive to help businesses that truly need it, and more importantly appreciate it. This led him to discovering the needs and problems that Linchpin Sales Interactive now solves. He and his team are solely committed to one thing – doing whatever it takes to help their clients reach their goals and succeed at their business. His number one saying is “you should do business with us because we actually care about your success and aim to prove it”.

Websitewww.linchpinsales.com
Facebookwww.facebook.com/linchpinsales

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New to Ecommerce? Avoid These 5 Beginner Mistakes - Entrepreneur Podcast Network – EPN

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The truth is, all ecommerce merchants make mistakes—whether they launched their stores yesterday or have years of experience underneath their belts. Running a successful business in this ever-changing industry is challenging. Sometimes experience is the only way to learn certain lessons. But other times, understanding common beginner mistakes will help you avoid the consequences of making them yourself.

Are you new to ecommerce? Avoid these five beginner mistakes. And even if you’re a seasoned veteran, it’s still helpful to brush up on the basics from time to time.

Neglecting the Mobile Experience

Mobile ecommerce is on the rise. In 2015, so-called m-commerce made up approximately 40 percent of digital sales. In 2017, mobile commerce accounted for nearly 59 percent of online sales. More and more people are using mobile devices like smartphones and tablets to complete purchases. In the past, people tended to use these devices for research, rather than completing transactions, but this is changing as apps become more prevalent and the mobile experience improves.

In light of this emerging trend, you must optimize your hand-held experience as well as your desktop one. Make sure mobile users can read your website, tap appropriate commands with ease and complete transactions. Failure to do so will only result in missed revenue. Your choice of cloud-based ecommerce platform will play a role in both your desktop and mobile experience, so choose wisely.

Targeting a Wide Audience

It can be tempting to target everyone online. But casting a wide net will not necessarily yield the best catch—so to speak. A better strategy is developing a profile of your target customer, so you have a guide for marketing, designing your website and setting your product lineup effectively.

According to Search Engine Journal, your customer profile should include:

  • Interests
  • Online and offline subcultures
  • Values
  • Needs solvable by your products
  • Places they spend time

Modern data analytics make it easier to conduct this kind of customer research on a large scale, and quickly.

Requiring Users to Register

It’s generally a good thing when people take the step of registering for your site. But forcing people to do so discourages many first-time buyers. Mandatory registration also adds another step—one users in a hurry may not be willing to take. Instead, offer optional registration after someone has already completed a transaction. This ensures you’ll earn the conversion, while also enabling this customer to add just a few more details to create an account for next time.

Missing Branding Opportunities

It’s easy to push off branding, thinking you’ll get around to it once your store is more established. But the decisions you make from before your store’s launch will affect your reputation down the road. It’s important to put thought into branding right off the bat. To start, you’ll need a logo. It’s also important to develop a brand personality as conveyed through on-site content and social media posts. Part of branding is also establishing a unique selling proposition capable of conveying your value to consumers in two sentences or less.

Underestimating Customer Feedback

Customers are your biggest source of insights because they have firsthand knowledge of their own wants and needs. Neglecting to garner feedback is a major missed opportunity for fledgling ecommerce brands. Make sure you’re keeping the lines of communication open with responsive customer service. You should also send out periodic surveys soliciting honest feedback and incorporate it into your decision-making process. If you watch out for these five beginner mistakes when you’re getting started in ecommerce, you’ll progress farther and faster and be more profitable in the long run.

Real Estate Expert Nick Vertucci Discusses Seven Figure Decisions - Entrepreneur Podcast Network – EPN

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Nick Vertucci, an expert real estate investor and Founder & CEO of The Nick Vertucci Real Estate Academy joins Enterprise Radio. He recently released his first book, “Seven Figure Decisions: Having the Balls to Succeed,” a personal account and guide sharing his rollercoaster story of how he lost everything – twice – and learned to push back his fears, alter his mindset, and rebuild his fortune.

This episode of Enterprise Radio is working in conjunction with the Real Estate Channel.

Listen to host Eric Dye & guest Nick Vertucci discuss the following:

  1. Tell us about yourself and how you got into Real Estate Investing?
  2. In April, you released your first book, “Seven Figure Decisions.” What is the book about and what was your inspiration for writing it?
  3. How did you rebuild your career after losing everything and what advice would you give to entrepreneurs who are going through hard times in their businesses?
  4. What steps should investors take to protect assets?
  5. How should an investor go about leveraging their IRA and 401K to fund investments?
  6. What are some tips you would give someone just starting out in real estate investing?

Nick Vertucci is an expert real estate investor and founder & CEO of The Nick Vertucci Companies in Irvine, California. After building his own successful real estate business, Vertucci founded the Nick Vertucci Real Estate Academy (NVREA) that equips aspiring entrepreneurs with the tools and education necessary to be lucrative real estate investors. With extensive knowledge and expertise in property investment, Nick helped develop a professionally managed, “Turn-Key” investment system to assist other investors in purchasing, rehabbing and renting bank-owned properties.

Vertucci recently released his first book, “Seven Figure Decisions” on Amazon — a personal account and guide sharing his rollercoaster story of how he lost everything and learned to push back his fears, alter his mindset, and rebuild his career. With a special forward by original “Shark” from “Shark Tank,” Kevin Harrington, and an endorsement by actor and producer, Dean Cain, the Amazon five-star rated business memoir has already sold over a thousand copies.

Prior to his career as a professional real estate investor, he founded and served as president and CEO of Coastline Micro, an industry leader in providing businesses with computer systems nationwide.

Websitewww.nvrealestateacademy.com
Social Media Links:
Facebook: https://www.facebook.com/nvrealestateacademy
Twitter: https://twitter.com/nvrea

An Early History Of Cadillac: The Second-Oldest Automobile Brand In The World - Entrepreneur Podcast Network – EPN

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Cadillac is a leader of luxury cars in the U.S., and is the second-oldest existing brand in the world, behind only Buick – which was the original parent company of General Motors, the company which now owns both brands.

In this article, we’ll take a brief look at the history of Cadillac, to help you understand the history of this luxury brand. 

Founding And Early Years

The company was actually founded by previous members of the Henry Ford Company – Ford’s second company, which he left in 1902. Henry M. Leland, an engineer, was brought in to help reorganize the company – which rebranded as Cadillac, in honor of Antoine de la Mothe Cadillac, the man who founded Detroit.

The first automobiles, the Runabout and the Tonneau, were completed in 1902, and they were practically identical to the Ford Model A. At the New York Auto Show, the company impressed buyers – and the company gathered more than 2,000 orders for the vehicles.

Precision, Power, And “The Standard Of The World” 1908-1941 

The biggest selling point of early Cadillacs was precision. Their cars were simply built to be more precise and higher quality than the competition, using precision engineering and a luxury finish. The company was acquired by General Motors in 1909.

In 1915, Cadillac introduced a powerful new V8 engine which would allow its cars to achieve speeds of 65 mph – higher than roads at the time could accommodate. In addition, the company developed a more quiet and efficient manual transmission, and continued developing V8, V12, and even V16 engines.

During the Great Depression, auto sales were dramatically lower, falling by 84% from 1928 to 1933. However, the company quickly recovered, boosting sales by the time World War II came around.

Post-Depression And World War II 

This is often considered a “golden age” of Cadillac design. Many of the features that became synonymous with the brand in the future were innovated in this era – including extensive use of chroming on body parts, large and pointed tail fins, wraparound windshields, and a new grille and bumper design that was more subtle and low-key than the previous “”Dagmar” design, which was inspired by artillery shells.

New Innovations In Luxury, Style, And Size – 1960s-1976

In 1966, Cadillac had its best-ever year of sales, selling more than 192,000 units – an increase of 60% compared to the previous year. This was driven by many modern innovations, including an automatic heating-air-conditioning system, dual-reservoir brake master cylinders, and a more streamlined and elegant design that relied less on chrome and other “flashy” stylings.

Cadillacs also continued to grow in size throughout the 1960s. Cars such as the 1972 Fleetwood reached lengths of 252.2 inches. For comparison, a modern GMC Sierra pickup truck maxes out at a length of only 238.9 inches with a crew cab and the largest possible bed.

From The 80s To Today – Smaller Cars, Smarter Technology, And A New Approach 

By the late 1970s to the 1980s, Cadillac focused less on enormous cars, and began downsizing their fleet to improve fuel economy and practicality. Powerful new engines like the Northstar Engine were introduced, and while sales continued to decline somewhat, Cadillac remained the most popular American luxury marque.

Today, that spirit of innovation continues, with Cadillac focusing on a new “Art and Science” body style, and focusing on advanced features like driver assistance and automation, as well as electric vehicles, hybrids, and more.

Cadillac – A Long History And A Long Future 

As one of the oldest extant car brands in America, Cadillac has a long track record of success – and it’s likely that this brand will remain popular for years to come, with best-selling vehicles like the Cadillac Escalade, CTS, and XT5. A dedication to precision and advanced engineering are the trademarks of Cadillac, who have been providing customers with top-notch vehicles for more than a century.

Custom Ice Packs in Everyday Use - Entrepreneur Podcast Network – EPN

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There are certain items in life that seem to be standard in everyday living. This list includes everything from ovens to toothpaste. It is easy to take these items for granted because we use them so often, it is inconceivable that we may ever be without them. One item that is used fairly often, but is overlooked by many is the multifunctional ice pack. This is a very versatile tool that most adults have sitting in the back of their freezer. They are also often used as a promotional tool. Many companies place their logo and contact information onto ice packs and then give them away in some manner so as to spread awareness of their brand. Here, we will be talking about different types of ice packs and their everyday uses.

Ice Packs for Leg Injuries – At some point in their lives, most people have heard the phrase “put some ice on it” after an injury. Sometimes this may come from a concerned family member or friend, other times it comes straight from the doctor. When you have injured some part of your leg, there are some injuries where ice is the best treatment and others where heat should be used instead. There are several areas of the leg that have the potential to become injured. There are joints at the hip, knee, and ankle. Of course, bones run through the entire leg that could be broken. Also, there are tendons, ligaments, and muscles and each can be injured. Different types of injuries require different types of treatments. The main use for ice is when an injury has caused swelling. Swelling is caused when blood vessels open too far, the cold of an ice pack shrinks the blood vessels back to a normal, or at least semi-normal size. By doing this, the ice reduces the swelling allowing for faster recovery and less pain. As far as ice packs go, there are many different shapes and sizes. Some are very generic so as to be able to be used anywhere on the body. Others are shaped and contoured in such a way as to better conform to certain areas of the body. The ice packs made for the leg are generally longer and either curved or flexible to wrap around the injured part of the leg.

Ice Packs for Face Injuries –  Unfortunately, accidents happen in life that result in injuries and bruises. Sometimes, these accidents involve the facial area. When someone gets a black eye they usually put something cold on it. Depending, this “cold item” can range from a raw steak to a frozen bag of peas and every imaginable thing in between. However, there is no need to ruin perfectly good food items to treat a black eye or any other facial injury. There are actually ice packs designed just for the face. There are some companies that even make customized round ice packs for the face. These ice packs are made specifically for all areas of the face. This includes treating black eyes, busted lips, bruised or broken jaws, busted noses, or bumped heads. The same principle as described before applies here. The discoloration and swelling that comes from most facial injuries occur due to the widening of blood vessels or the pooling of blood in the injured area (i.e. a black eye). The cold of the ice pack reduces the swelling by shrinking the blood vessel to a more normal size.

Ice Packs for Coolers – There are many times in day-to-day life when a cooler is a complete necessity. One of those time is when you are heading to the grocery store to buy cold food products such as meat, cheese, or ice cream. It is vital for these items to remain at a certain temperature to remain safe. When the temperature is very high outside, it can be incredibly difficult to maintain safe food temperatures during travel. For these occasions, the best option is to take a cooler along full of ice or ice packs. Most people tend to use ice for this purpose, but this is not necessarily the best option. Ice melts and makes food packages soppy which reduces the integrity of the packaging and sometimes even the food itself. Also, it can create a mess if the cooler tips or leaks. Ice packs, on the other hand, cannot create a mess even once the cold is completely gone. Picnics are another great time to use ice packs. Again, most people use regular ice, but ice packs are the far superior choice.

Ice Packs for Lunch Boxes – One of the best everyday uses for an ice pack is in a lunchbox. Lunchboxes are generally filled first thing in the morning, but it is hours before the food will be consumed. While some food items do not require being kept cold, there are quite a few that do. It is often difficult to pack a lunch with much variety when you do not have a way to keep the food chilled. To provide more variety to packed lunches, an ice pack is most certainly the way to go. Most ice packs stay cold for hours at a time before starting to warm up. Therefore, food will stay cold for a long time when you use an ice pack in the lunchbox. There are even some lunch boxes designed to hold in cold or heat. These are ideal to pair with an ice pack for maximum chill.

There are a great many everyday uses for ice packs and this list has been only a very few of those uses. Ice packs have the potential to be fantastic promotional devices when applied correctly. There are many companies that produce customized ice packs that have a business’s logo and basic information printed on them. These are then distributed to potential customers. With so many potential uses in everyday life, people will see the logo and contact information on a regular basis. Every time this information is seen, it creates an opportunity to gain a new customer.

Not Just Blowin’ Smoke: How a 20-something CEO Built a Vape Empire in Just Four Years - Entrepreneur Podcast Network – EPN

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Nicholas DeNuccio, Co-Founder/CEO of Propaganda Premium E-Liquid, which manufactures and distributes five distinct e-liquid lines currently available in 5,000 + US vape shops and 40 countries around the world joins Enterprise Radio.

Listen to interview with host Eric Dye & guest Nicholas DeNuccio discuss the following:

  1. You started your company four years ago when you were only 18. Give us the abbreviated version of your journey so far.
  2. Why do disruptive industries, like the vape business, offer more opportunities for young entrepreneurs?
  3. Once you’ve determined your target industry, what’s your first step, even before product development?
  4. What comes after the initial product development? How do you introduce it to the market?
  5. How do you pace yourself? In other words, how do you determine when to invest in office space, employees, equipment, etc.?
  6. What’s next for you? Are you looking at other product and/or service categories or will you continue to focus on the vape/e-liquid space?

As co-founder/CEO of Propaganda Premium E-Liquid, Nicholas DeNuccio is a 23 year old entrepreneur with a passion for creating original, innovative brands in disruptive industries like the rapidly growing vape business.

DeNuccio started Propaganda with $200 and a clear goal: to be one of the top-selling premium e-liquid companies in the world. He spent hours of research and design time developing flavors that feature high-quality ingredients at just the right percentages to create what is known in the industry as an “all-day vape.”

Fast forward to 2018, DeNuccio now oversees a thriving operation comprised of 30 millennial employees who handle everything from flavor development, production and sales to accounting, customer relations and fulfilment, while he personally spearheads all of the company’s varied marketing campaigns.

Propaganda currently manufactures and distributes five distinct e-liquid lines available in 5,000+ U.S. vape shops and 40 countries around the world.

Websitewww.propagandaeliquid.com

Social Media Links:
Facebook: https://www.facebook.com/Propagandaeliquid
Instagram: https://www.instagram.com/propagandaeliquid

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