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Top 5 Most Used Social Media Apps And Why Are They Important For Your Brand - Entrepreneur Podcast Network – EPN
Social media has become one of the most powerful digital marketing tools over the past few years. It provides amazing benefits and allows you to reach millions of customers all over the world. If you’re not already using them for your business, you might want to start right now. You have been missing out on valuable customers and inexpensive marketing.
Some of the benefits of using social media as a digital marketing tool are:
- Improved brand awareness: they can help you reach your target audience and even expand your market.
- Engagement with your customers: social media gives you new opportunities. You can set up two-way communication with your customers and target audience. This can help you win their attention and convey your brand message.
- Improved brand loyalty: having a social media presence makes it easier for your customers to find you and connect with you. That can increase customer retention and customer loyalty.
- Better customer satisfaction: customers appreciate a personalized reply. No one wants to read an automatic one. This allows you to create a voice for your company and generate a good impression.
- Brand authority: being active on social media is crucial. Answering your customers’ messages and posting original content is important as well. This helps create a positive image in your customer’s mind. Satisfied customers translate into word of mouth advertising, which is free advertising.
Now that you know the many benefits of using social media in your business, you are probably wondering what apps you should use. Well, there are many social media apps out there these days. Each of them has a different purpose, characteristics, and audience. Today we are going to talk about the 5 most used social media apps and how they can be useful.
1. Facebook
Facebook is the most popular social media platform in the world. With over 2 billion active users in the first quarter of 2018. India and the United States are the countries with more Facebook users in the world. According to Statista, Facebook is ideal for the online positioning of brands due to its ubiquity and immense reach. There are Facebook fan pages with millions of followers. Some of which feature popular artists, athletes, sports teams and other media figures. Coca-Cola has over 100 million followers and ranks among the leading product brands. According to this same study, photos are the most popular type of content posted by brands on Facebook. Due to the fact, this is a visual-driven social network.
In order for you to build a presence on Facebook, you must offer value to your audience and keep them engaged. How? You have to be creative and post great original content. Some ideas include creating competitions and sharing surveys that ask for their opinion. Interact with your customers by answering each of their messages personally.
2. Instagram
As of December 2017, Instagram had over 800 million users worldwide. This social network, created in 2010, allows users to post pictures and up to 1-minute videos. It has many features people love. Photo editing with filters and frames, a chat called Instagram Direct, and InstaStories to name a few. In 2012 Facebook bought Instagram for 1 billion dollars.
Instagram is all about the visuals. Your brand needs to be recognized easily by your audience. In their endless stream of Instagram posts, you need to stand out. Follow 3 simple tips: create visuals with a consistent style and quality. Stick to a color scheme that represents your brand. Don’t overcrowd your photos and captions with text. And don’t forget to connect with industry influencers, bloggers, and partners who can promote your page.
3. Twitter
In the first quarter of 2018, Twitter reached 336 million active users, according to Statista. This is a microblogging platform created in 2007. It allows you to post short text messages of no more than 280 characters, as well as photos and videos.
Twitter gives you the possibility of reaching a high number of potential customers. Mainly through retweeted messages from your followers. This is why your tweets should focus on establishing connections rather than promoting your brand. Interacting with your customers is crucial. Show interest in their opinions. Provide them with relevant information about your brand. Show them you want to improve your services and products.
4. Pinterest
As of January 2018, Pinterest had 175 million active users. This is an image sharing platform used to create and manage collections of images. For example; events, hobbies, movies, art, etc, in thematic boards. Its name is derived from the words “pin” and “interest”. The functionality of this platform follows the metaphor of boards in which you can pin what interests you.
The essential user benefit of this social network is that it is pictorial and panel oriented. It is very easy to move from topic to topic. The text content is minimal and you’re not forced to a certain order of browsing. You can tell that it’s very different from the platforms we’ve covered up until now. In order for your Pinterest strategy to work you need to create great visual content. Don’t try too hard to promote your brand, which will only drive followers away. A great tip is to demonstrate expertise on a topic and become the go-to account for a certain subject. If it is related to your brand, it has the potential to bring in new customers.
5. Snapchat
With over 191 million daily active users, Snapchat is the 5th most used social media app out there. Snapchat is a platform whose main identity is based on ephemeral messaging. Images and messages are only available for a certain amount of time. Photos and videos posted on stories disappear after 24 hours.
Marketing through snapchat requires you to be more creative than other platforms. It doesn’t take a lot of effort or budget. Some strategies you can use include sharing “behind the scenes” footage. What’s going on in the office, or after hours? This can allow you to share the personality of your brand and give customers exclusive insight. You can also offer coupons or discounts, flash sales that they have to grab in less than 24 hours.
With these strategies, you can get your online marketing campaign started. You can start taking advantage of social media. Marketing through social media can bring many benefits to your brand. You need to remember every social network is different and you have to create unique strategies for each of them. A good idea is to contact a social media agency to help you through the process.
Do you have any questions about digital marketing through social media? If you’d like to share or suggest something, please leave a comment below.
Refresh your Leadership Performance as an Entrepreneur - Entrepreneur Podcast Network – EPN
Katrena Friel, the CEO at Refresh your Thinking that provides training and coaching for entrepreneurs with her world renowned signature program a 2-day Leadership Mangement Masterclass again joins Enterprise Radio.
This episode of Enterprise Radio is working in conjunction the Leadership Channel.
Listen to host Eric Dye & guest Katrena Friel discuss the following:
- How do you recommend we Refresh our Leadership Performance as an Entrepreneur these days?
- What do we need to do to develop High Performing Self Managing Teams?
- Why do Entrepreneurs struggle with the “staff issue” or as you call it the “People Piece”?
- As a Leader, CEO, Founder, Director, Manager or whatever we call ourselves, how is leadership different from management?
- What is your number one tip for Entrepreneurs to remember about engagement and keeping staff focused, motivated, productive and happy to come into work every day to perform their role?
As an entrepreneur, you are constantly seeking to increase sales, lift customer service levels, improve your people skills, achieve increased productivity, reduce staff turnover and effectively manage change, then take a listen to Katrena Friel who will be talking about how to achieve your objectives, while balancing retention and engagement as you continue to build your team.
Katrena has been supporting Creative Thought Leaders to fulfil their vision and build outstanding teams, with pragmatic skills that have a long-lasting impact. Katrena develops a true strategic partnership with her clients to invigorate and refresh you and your team ensuring you resolve conflict easily and make sure your teams bring out the best in each other through fresh leadership management skills that create sustainable results for your business.
Katrena Friel from Refresh your Thinking is your answer. She delivers innovative and powerful programs that allow you and your teams to walk away with absolute clarity about the future.
Katrena is an expert with over 30 years of experience in understanding people and what makes them tick. She ensures your teams will be self-motivated, self-managing and high performing.
So, if you want to be INSPIRED, ALIGNED and ACTIVATED, then listen in to Katrena and Refresh your Thinking.
Website: www.refreshyourthinking.com.au
Social Media Links:
Facebook: https://www.facebook.com/RefreshyourThinking
Twitter: https://twitter.com/ActivatedLife
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Hear from a 24 Year Old Online Smoke Shop Owner - Entrepreneur Podcast Network – EPN
Shervin Mohseni the Co-owner of the SourceofAll.com, an online smoke shop based out of Los Angeles joins eCommerce Radio to talk about the importance of learning.
Listen to host Eric Dye & guest Shervin Mohseni discuss the following:
- How old were you when you started your first business and what was the business?
- What is your current business and what experience did you have before starting this particular business?
- How did you build your shop and what platform are you using?
- Do you recommend others to get involved in internet marketing businesses, and how can they be successful?
- What is your driving factor?
The Source of All is an Online Smoke Shop based out of Los Angeles. The Source of All was established in 2017, however we have over 15 years of experience within the distribution and wholesale industry. With our experience and established network, we are able to offer our customers bongs, dab rigs, bubblers, glass pipes, quartz nails, vaporizers, grinders, rolling papers, and rolling trays at amazing prices. Our ultimate goal is to live up to our name, “The Source” and be your one stop shop for all your smoking needs.
We pride ourselves on providing world class customer service. We offer free discreet shipping on all orders and free returns on all defective items.
Website: www.thesourceofall.com
Social Media Links:
Facebook: Facebook.com/thesourcedtla
Instagram: instagram.com/TheSourceofAll
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