A logo plays a pivotal role in positioning the image of your brand in the mind of consumers. Every day you will be exposed to thousands of logos on the clothes you wear, on the phones you use and on the food, you buy. However, you are more likely to remember the ones that hold an artistic spark with them. If you take a glance on some of the top-notch logos, you will be instantly recognizing the brand due to their smart designing enclosed with a meaningful message.

What we do not realize is that logos are not just meant to symbolize our favorite brands only rather they are ingrained with robust hidden messages in or behind the symbol and in this post we are going to shed light on some of the top-tier brands logo with deep-rooted messages.

Below are hidden meanings behind 07 of the world’s most recognizable logo design, read further to know.

1. Baskin-Robbins

This Baskin-Robbins pink and blue logo amazingly portrays a giant “BR” that interestingly doubles as the number “31”. It is owned by the world’s largest chain of ice-cream specialty shops known as Dunkin’Brands. The idea behind this logo is articulately communicating the target audience about the fun and vigorous energy of the Baskin-Robbins brand along with its iconic 31. Here the crust of logo lies in its iconic 31 that shows its belief that their guests will have the opportunity to dive into fun new ice cream flavors available to them 24/7.

Toyota

According to Toyota, the three overlapping ovals on vehicles symbolize the fusion of hearts of Toyota’s customers and products. In addition, the background space depicts the Toyota’s technological progression along with lucrative boundless opportunities ahead. Another interesting element if you clearly notice, the overlapping ovals spelled out the word Toyota.

Hershey’s Kisses

You have probably never noticed the hidden image in the Hershey’s kisses logo. This logo is notable for their chocolate and the utilization of amusement park theme in its design. All you need to do is to turn your head to the left and you will notice that there is a hidden Hershey’s kiss inside the Hershey’s kisses logo located in between K and I.

Amazon

When you initially notice the logo of Amazon, you might have thought that the arrow only represents a smiley face, which shows that amazon core purpose is to make their customers happy. The real idea behind its logo is something unique, if you notice the arrow is pointing from A to Z depicting the fact that Amazon provides a vast variety of products for sale that ranges from A to Z.

The Bronx Zoo

Among the gigantic metropolitan zoos in the world, the Bronx Zoo is the largest one situated in the Bronx, a borough of New York City. The hidden meaning behind this zoos logo sheds light on presenting birds and two giraffes that are meant to pay reverence to the zoo’s home city. Here the essence of logo lies in between the legs of giraffes where you will notice an incredible New York’s iconic skyline.

Eighty 20

You will probably not be able to guess the concealed meaning behind this South African analytics consultancy logo (Eighty 20) unless you are good at Math. The squares in the image below exhibit the binary pattern for 1010000 and 0010100 that actually symbolize eighty 20.

LG

At first sight, the LG Electronics dark pink logo resembles much like a winking face. However, if you look deeper, you will notice that on its face nose there is a letter “L” and in the contour of the face, it is a “G”. The interesting part of this logo is that people often do not realize its face element that actually gives the brand a human touch that eventually makes it more inviting and approachable.

Audi 

It is another design of car company Audi with hidden meaning that you might have not noticed. Four rings in this image symbolizes the presence of four companies that worked together to build the original Audi, (Auto union).

No matter wherever you go you will come across the fact that our culture and way of life is embedded with different logos. They hold along with them an incredible power to influence our decisions, articulately communicate and symbolize company’s values and above all, they are loaded with meanings that you often not realize at first glance. We hope you found it impressive enough to drive inspiration that help you create a meaningful yet impressive logo that eventually outlast and mesmerizes your target audience enough to dive deeper into what you are offering.

Kristie Covey, Owner and Founder of Party Fueler, an eCommerce store and blog with the latest drinking games and products joins eCommerce Radio to share her entrepreneur journey from corporate.

Listen to host Eric Dye & guest Kristie Covey discuss the following:

1. What made you decide to take the jump from Corporate Finance to entrepreneurship?
2. How does your day-to-day differ from when you were in Corporate Finance?
3. How does Party Fueler differ from competitors?
4. What are some key takeaways from your journey up to this point?
5. In retro-spect, is there anything you would have done differently?  Do you have any regrets?
6. What advice would you give to others considering taking this jump?

Kristie Covey is the Owner and Founder of Party Fueler, an eCommerce store and blog with the latest drinking games and products.  Kristie spent several years in Corporate Finance prior to diving into eCommerce full-time.  At twenty-six, she is excited for the road ahead in her entrepreneurial journey.

Website: www.partyfueler.com

Social Media Links:
Facebook: https://www.facebook.com/partyfueler
Twitter: https://twitter.com/partyfueler
Instagram: https://www.instagram.com/partyfueler

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Dr. David Lenihan, the CEO of Tiber Health, a technology company that is focused on innovating medical school education and helping to solve the global physician shortage joins Enterprise Radio.

Listen to host Eric Dye & guest Dr. David Lenihan discuss the following:

1. According to the American Association of Medical Colleges, an increasingly diverse population in the United States is seeing its medical needs met by an overwhelmingly white pool of doctors.  Where in the country is this most prevalent, and how does this create difficulties with facilities that are trying to provide adequate medical care for patients?
2. Along with the need for diversity among physicians, another topic that you’re passionate about is the current model for medical school education.  Why is this an area of concern, and how does it impact the healthcare industry?
3. You’ve implemented a technology-enabled curriculum at Ponce Health Sciences University that aims to address these two challenges: (1) increasing the diversity of medical providers and (2) upgrading traditional medical school practices to produce better prepared doctors.  How can technology be a solution for these two goals?
4. What kind of results have you achieved at Ponce using this methodology?
5. Can the strategy that you’re implementing at Ponce deliver benefits for medical schools that are based in the U.S. as well as medical schools in other parts of the world?
6. How does the approach that’s in place at Ponce address another crucial obstacle, which is the growing shortfall of doctors across the United States?

Dr. David Lenihan is the co-founder and CEO of Tiber Health. He is committed to making medical education more accessible for students of all backgrounds and income levels. An experienced educator and medical practitioner, he has witnessed first-hand the limitations of the traditional medical school model, and endeavors to create a more inclusive and effective one.

The Tiber Health methdology is inspired by students at Ponce Health Sciences University in Puerto Rico, where Dr. Lenihan serves as President, and the Touro College of Osteopathic Medicine in New York, where he served as Dean. Dr. Lenihan has fundamentally changed the way in which medical education is taught. By flipping the classroom, personalizing curriculum, and assessing students and faculty in real-time, he has created a model that reduces costs while improving curriculum quality, graduate rates, and U.S. medical board exam scores.

Previously, Dr. Lenihan founded a system of outpatient clinics in the UK. With a Ph.D. in Peripheral Neuroscience from the University of Edinburgh, where he was also a peripheral nerve surgical fellow; a Doctor of Chiropractic from Palmer University; and a Juris Doctor from Touro University, Dr. Lenihan has studied the human body and health care delivery extensively. He has worked as a postdoctoral fellow in spinal cord injury at Washington University (St. Louis, MO), and has published over 20 scientific papers on the assessment and repair of the nervous system.

Website: www.tiberhealth.com

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The ability to access and trade foreign currency is a valuable tool in an increasingly globalised world. Traders in traditional investment markets are used to opening and closing trades daily. The stock market provides one example. In contrast, the market involving foreign currency exchange is different. Forex is a 24-hour market, meeting the constant worldwide demand to buy and sell international currencies.

It is the largest financial market around, operating in a digital marketplace. Historically, physical exchanges dominated the trading landscape. Now, decentralisation is the driving force behind forex being a true 24-hour market. It’s dependent only on access to an internet connection. An exchange with specific opening times is no longer required.

A connected world

The demand from traders looking to deal in international currencies is constant. This is a major factor in why forex operates 24/7. A forex day – and consequently a forex week – follows the time zones across the globe. Starting with the markets opening in Australasia, it then moves across Europe. Finally, the day finishes in North America. Gone are the limitations of the working hours of a physical exchange. In our connected, digital world there is no need to wait until a local broker opens its doors in the morning. Currencies can be bought and sold across the globe at any given time. The hours that the major markets overlap tend to be the most active.

Supply and demand

This 24-hour demand for currencies stems from a number of sources. One of the primary ones is business. Currency is needed for international trade. Businesses also use currency swaps to limit their exposure to currency valuation fluctuations.

Since the gold standard ended in 1971, fixed-currency markets became a thing of the past. As a result, central banks also became dependent on foreign exchange markets. They could use them to maintain stability within domestic economies. Today, these central banks can intervene to appreciate or depreciate their local currencies. Decisions are dependent on the economic climate they face. Indeed, it is not just central banks who use forex either. Banks across the board engage in forex trades with other banks and on behalf of their clients.

Although a 24-hour market, forex is still primarily used between Monday and Friday. Even though digital transactions allow traders to chase the global markets, brokers tend to shut for the weekend. For most commercial and government traders, this means that the week is complete on a Friday. They close with the North American markets.

Yet, trading is still possible outside of the traditional marketplace hours. Individual parties who want to trade online can frequently still buy and sell positions. If you want to try this, look out for premiums you might have to pay. Also be aware that the withdrawal of the major players marks a significant reduction in FX market liquidity. Of course, this is only until the opening of the Australian exchange on Monday morning. It heralds the return of the 24-hour market for another week.

Are your job sites messy? Do you sometimes worry about the safety of yourself and your crew? Are you looking to keep your small construction business competitive among all of the rest in your area? If you answered “yes” to any of these three questions, it’s time for you to get OSHA certified. You’ll be happy to know that this can be completed online, and here are the three biggest benefits of doing so.

1. It Won’t Interrupt Your Work Schedule

If you’re like many other businesses, you’re taking on every job you can. Disrupting this for continuing education just isn’t in the cards this season. However, you can take your OSHA 30 hour online training course when it’s most convenient for you.

You’ll be able to study, practice, receive answers to questions you have, and more, all from the comfort of your home, day or night. Once you begin, you’ll have six months to complete your 30 hours.

Not a great test taker? Lots of people aren’t, and everyone has a different way of learning material. Many online courses offer engaging interactive lessons that improve how much information you retain. In the end, you’ll have three chances to pass your test.

2. Everyone On the Team Will Benefit

Insurance is a must for your job, but having to use it is a pain. Not to mention, finding yourself unable to work due to an injury is bad for your bottom line. Your OSHA training can pay for itself if even one minor accident is avoided.

OSHA training makes the workplace safer, but it also makes you a better boss. Your 30-hour course will educate you on the rights of your workers, and most importantly, your responsibilities as their leader.

Fewer accidents means higher productivity and increased employee satisfaction, while your education means you’ll be better equipped to handle the details if an accident does occur.

As you move through coursework focused on the unique hazards construction sites present, you’ll be able to identify what areas of your current operation could be optimized for safety and compliance.

3. It Improves Your Reputation

If you’re competing for a homeowner’s project, OSHA training is just one more feather in your cap. Any homeowner or organization accepting bids for jobs will be more likely to choose the company that concentrates on safety.

You will also have the advantage when it comes to hiring. The most conscientious skilled workers will want to apply for a spot on a team that is well-organized and pays attention to safety protocol. This leads to higher-quality work and a reduction in employee turnover.

All in all, OSHA training adds value to every facet of your business. It lends credibility to your professional reputation and attracts people who can respect your level of expertise.

If you’re not running a safe job site now, any employee or customer can report you to OSHA. Get ahead of fines and penalties by getting solid training in workplace safety. With online training, it’s easier than you think to save money, prevent injury, and give everyone extra incentive to work with you.

Leslie Swanson, President and CEO of eXalt Solutions, a company which makes a patented AI-based platform to dramatically improve business-to-business sale joins Enterprise Radio.

Listen to host Eric Dye & guest Leslie Swanson discuss the following:

1. What does eXalt Solutions offer that makes it so “disruptive”?
2. Why did you decide to create eXalt Solutions- was there a need in the market that was missing?
3. What do you think is the future of the workforce?
4. What do you offer that nobody else does? How is your version of AI different?
5. What advice would you give to businesses today? What will happen to businesses who don’t leverage AI/technology in their business?

Leslie Swanson has founded three technology startups.  She is President and CEO of eXalt Solutions – a leading Digital Transformation Platform provider for Knowledge Work in B2B sales.  Prior to eXalt Leslie was President and CEO of Vigilant Networks a network monitoring company which was sold to Gen-Tek and Expert Views a CAE/CAD/CAM database company sold to RR Donnelley.

Leslie has a passion for meta data or rules driven software and technology and has been awarded numerous patents in network monitoring, eBusiness Catalogs and Knowledge Management.

After 30 years in the tech community, Leslie’s is committed to growing diversity in the tech sector.  Her favorite charity is Code Squad where she serves on the board.

In her spare time Leslie is a Runner, Biker, Kayaker and Skier when weather permits.  Leslie holds a BSEE from Case Western Reserve University and an MBA from University of Rochester.

Website: www.exaltsolutions.com

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To say that it’s a fascinating time to an entrepreneur would be the ultimate understatement.

Between an all-time-low barrier to entry and endless access to customers of all shapes and sizes, getting started just requires a bit of motivation and a guidance.

Speaking of guidance, sometimes the best advice there for budding entrepreneurs isn’t necessarily the latest “breaking” advice. If you think that old-school is cool, you’ll definitely want to double-check this list of timeless principles to live by.

And although some of these pointers may have been brought up a decade ago, they still ring as true as ever today.

Always Ask for Permission

Seth Godin’s classic principle of “permission” market is incredibly relevant in today’s tech world. Given the forthcoming GDPR regulations on visitor data and Facebook’s recent user scandals, people are weary of businesses going behind their backs.

Marketing that’s in-your-face or otherwise deceptive isn’t going help you in the eyes of your audience. As noted by Godin, gaining permission and trust makes it exponentially to sell to customers. And if nothing else, it’s so much easier to ask for permission than forgiveness in the world of entrepreneurship.

You’re Only as Good as The People Around You

Whether we’re talking about hires, customers or potential partnerships, keeping good company in business is critical. Yes, doing business is ultimately about making money; however, that doesn’t mean you can’t do business with people who make you feel fulfilled and rewarded.

When it comes to hiring or your product look beyond dollars and cents and ask yourself if your next business relationship is one to be proud of.

Don’t Be Evil

Taken from Google’s motto and on a related note, businesses should strive to do good beyond earning a few bucks. You may not be able to provide a product that “changes the world,” but you can take time for charitable causes and making your industry a better place in the long-run.

Time is Money

This one might seem like a no-brainer but, given the modern era of distractions, so many would-be success stories hold themselves because due to a lack of focus. Thinking about some of the biggest time-wasters of entrepreneurs, it’s clear how we can get caught up in emails and new ideas rather than actually making money.

Much like your free time is incredibly valuable, so are the hours you put in as a business owner. When you put stock in every second, you’re less likely to waste that precious time.

It’s Okay to Say “No”

Some newbies tend to romanticize the idea of the entrepreneur that dives head first into any and every opportunity, but such a vision isn’t rooted in reality. Learning to say “no,” either to potential clients, partners or coworkers, is a difficult skill to master but is crucial to keeping yourself from getting overwhelmed.

Avoid the Three C’s 

Don’t discount the power of positivity. As noted by Dale Carnegie’s How to Win Friends and Influence People, you can get a lot further in life when you avoid criticizing, condemning and complaining about others. The same is true for entrepreneurs who should worry about their own business instead of obsessing over what others are doing.

We might live in an era of instant gratification and smartphones, but the advice from the entrepreneurs of yesteryear still applies. No matter what your industry or level of experience, sticking to these principles can put you on the right track toward success.

Olga Mizrahi, national speaker and marketing expert on the gig economy, and author of the new book, THE GIG IS UP: Thrive in the Gig Economy, Where Old Jobs are Obsolete and Freelancing is the Future joins Enterprise Radio.

This episode of Enterprise Radio is working in association with the Author Channel.

Listen to host Eric Dye & guest Olga Mizrahi discuss the following:

1. What are some ways to make the most of this time we’re living in – this time where gig, shared, is becoming the norm?
2. Are their tools you can recommend to getting started?
3. What are some of the hurdles we are most likely to encounter when it comes to making this a full time thing?
4. How do make the leap from side hustle to full time? There must be tons of anxiety to overcome?
5. Have you seen any unethical behavior in your research, experiences? What should we be on the look out for?
6. Who will thrive the most in the gig? What behaviors/characteristics work best?

Olga Mizrahi, national speaker and marketing expert on the gig economy, is an instructor of the Digital Marketing Program for the University of California, Irvine and an Airbnb Open Speaker. Her new book, THE GIG IS UP: Thrive in the Gig Economy, Where Old Jobs are Obsolete and Freelancing is the Future (Greenleaf, February 27, 2018) offers boots-on-the-ground methods for success by evolving the reader’s perspective and process. She is a local Southern California business owner, a blogger for entrepreneurs and freelancers at ChunkofChange.com, and a small business columnist for The Long Beach Post. Mizrahi’s first book is Sell Local, Think Global (Career Press, 2014).

Website: www.chunkofchange.com

Social Media Links:
Facebook: https://www.facebook.com/ChunkofChange
Twitter: https://twitter.com/olgamizrahi

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A major deterrent for people considering going back to school or gaining an advanced degree is the number of years it will tie them down to a single place. If you’re an adult with a job and a lifestyle you like, you may not want to feel stuck in one spot. What if you want to chaperone your kid’s field trip? What if you want to take a vacation?

A viable compromise is getting an online degree. If you’re self-motivated willing to put in the time, this may be the right option for you. There are myriad benefits to studying remotely.

Continue your current life

Many people choose online education because it allows them to more or less maintain their current lifestyle and day-to-day activities. Most online programs don’t require you to “attend” class at a certain time; they simply need you to read materials on your own and complete assignments by a due date. The flexibility of time and location means that, if you’re a parent, you can get work done while the kids are at school or at night after they go to bed. Or you may be able to do most of you work on the weekends. It means running errands and even working a job are possible. You can even take on new projects. If you’re expanding your house with the help of a New Jersey construction company, you can do your work while still supervising the work.

Travel

Again, the flexibility of location means you can take you work with you. If you want to do some traveling, go for it. Of course, you’ll have to dedicate time to sit down and work, but you can still be in the exotic place you want. If you’re family is taking a vacation, you can join them and still know that you are working toward a degree that may help you achieve the income to go on even better vacations in the future.

Cost

Online degrees are often less expensive than traditional, on-site attendance, so if you’re on a budget, they may be a good answer. And some online courses are even free of charge! These may not be part of a degree program, but they can still give you knowledge and skills for later.

Learn marketable computer skills

One big advantage online degrees have over traditional degrees is that you’ll spend so much time online that you develop great skills working virtually. In an online degree, you’ll learn to navigate new communication tools like video chat and online testing on all kinds of platforms. You may partake in online discussion forums and messaging, which means you need to develop excellent online communication skills. You don’t want a message to come off with the wrong tone. These skills can give you an edge in the job market. Employers will see that you have had to master online skills, and they’ll also see that you have the self-drive and determination it takes to complete an online degree.

Range of choices

Online courses are so prevalent now that you can study just about anything that strikes your fancy. If you want to work with numbers or become an analyst, pursue that online data science degree. And it’s easy to find courses you want online. See if a local university offers any online degrees, so if you do need to take a trip to see a professor or talk to the registrar, you can. Use a tool like US News and World Report or the Princeton Review to find highly-ranked online programs.

Jordan Lindsey, CEO and founder of Bitcoin Growth Bot that trades bitcoin in the foreign exchange markets with an automated third party verified algorithm joins Enterprise Radio.

Listen to host Eric Dye & guest Jordan Lindsey discuss the following:

1. How did you get your idea or concept for the business?
2. What is one habit of yours that makes you more productive as an entrepreneur?
3. What is one strategy that has helped you grow your business? Please explain how.
4. To what do you attribute your success?
5. If you had one piece of advice to someone just starting out, what would it be?

Jordan is a veteran algo trader, an experienced founder in the financial services and technology industry. A self taught programmer and systems architecture designer. He has studied at Mount Angel Seminary and St. Joseph’s College. Originally from New York, he has lived abroad in Argentina, Mexico and Bosnia-Herzegovina before settling and making his home in San Francisco.

Websites:

Youtube: https://www.youtube.com/channel/UCm7_9AtRSSq5uNdhhnXAKAA
Linkedin: https://www.linkedin.com/in/jordanlindsey
About.Me: https://about.me/jordanlindsey
Crunchbase: https://www.crunchbase.com/person/jordan-lindsey
Twitter: https://twitter.com/jordanclindsey
StockTwits: https://stocktwits.com/jordanlindsey

Robo advisors have been gaining popularity for some time now. Automation has been making its way into more and more areas of life. A variety of industries, as well as the business world more generally, have been waking up to the potential that automation offers. Automation can reduce cost and resource requirements, while also giving businesses access to sophisticated algorithmic-based decision making.

Robo advisors bring automation technology to the world of investing. These tools are designed to allow anyone to enter the world of passive investing. A robo advisor charges a fee, which can be as low as .15% of an investor’s managed assets. Compared with the industry standard fee of 1% that financial advisors charge, robo advisors offer better value to consumers, while also bringing the same benefits to the table.

The wealth management landscape is slowly being overtaken by these robo advisors, even those who are generally suspicious of this kind of technology are finding themselves increasingly won over by the undeniable results that they produce. However, before you rush out to purchase your own robo advisor and hand over your portfolio, you need to know exactly what you are getting into.

As with any financial decision, you should take the time to research exactly what you are buying and what the risks and rewards are. The following are the key questions that you need to ask when deciding on the best robo advisor for your needs.

What Services Are Provided?

When you are assessing the suitability of a robo advisor, make sure that you are clear about your current financial situation and where you want it to be in the future. It is only when you clearly articulate a tangible goal that you will be able to measure how successful your investment strategy is.

Some robo advisors offer only basic passive investment services, and maybe a little portfolio rebalancing if you’re lucky. Others will offer you extensive financial planning services and a comprehensive array of investment instruments to use. The latter type is going to be harder to find, as you would expect, but for some people, the former will provide everything they need. This review of Betterment v Vanguard illustrates how different these services can be.

Show Me Your Pie Chart!

Not so much a question, but if you’re going to get into the world of robo advisors, then you will have to learned to love the pie chart. This is the primary way that robo advisors communicate data and statistics to their users, so choose one that you can read easily.

Can I Speak to a Person?

Both now, and after signing up for the service, you are going to want to be able to talk to a person if necessary. Speaking to someone face to face is generally good practice if you are considering investing. An increasing number of robo advisors have chat functions built in.

Robo advisors have the potential to completely transform the way that you invest. Passive investment is becoming increasingly popular and robo advisors bring the power of automation to the concept.

There’s no doubt about that when it comes to the most successful digital entrepreneurs, anyone would do anything to get their success recipe.

How did they get where they are today?

Are there precious success tips and secrets they are willing to share?

Are there specific steps that everyone should apply on their own paths in digital entrepreneurship?

All these are questions to which miraculous answers are always expected – for instance, a magic potion that digital entrepreneurship success seekers can take in and hit their targets overnight!

So, where would you look for clues, if not in the daily life of some of the people you look up to and admire?

Note that we all love to play detective and analyze the repetitive patterns and everyday routines of the most successful digital entrepreneurs.

We do it to identify that one activity, personality trait, concept, or custom that help in bringing these people to the peaks of glory.

Probably is something in their motivation or the way they schedule and perform their tasks. Whatever this trigger is, one thing is for sure; successful digital entrepreneurs have something to teach us all.

They have grown from scratch to where they are and must have learned a thing or two about this business. So, what better way to learn what’s unique about how they carry out their activities than taking a peek into a typical day in their lives?

Over the last few years, we interviewed many digital entrepreneurs across different industries, and almost all of them revealed details about their daily routines.

What a day in a digital entrepreneur’s life looks like

While responding to a question about his typical day, Ric Dean, the famous co-founder of Caffeinated, shared a few important things about his typical day.

He said, “From the time I get up to the time I retire to bed, these are no minute to lose. I opt to work at home to save time. I always work on a fixed schedule: wake up at 7:00 am and start working as soon as possible. Engrossed, I rarely take my first meal before 1 pm. At 7:30 pm, I attend the gym or a fitness class and then head home. Sometimes, I may work until 1 am!”

“Basically, I dedicate more than 10 hours, five days a week to helping my clients succeed online. Yet, it isn’t enough to get all the tasks done, but I have a great team behind me to pick up the slack” He concluded.

One important thing you can learn from Ric’s day is the undeniable importance of time management. Time is a scarce, non-renewable resource. Indeed, it’s among the most important resources any digital entrepreneur requires. Therefore, the amount of time you dedicate to your work and how you schedule your activities matters.

The founder of networkr, Andy Hughes, admitted the fact that his days are a bit unique from the other CEOs’. He travels a lot, and he only manages to engage with his team personally four to five days in a month. The rest of communication between Andy and his team is all through emails, video meetings, and Slack.

Gupta’s business doesn’t require permanent face-to-face engagement because most of the things can be easily done via different communication channels. “I outsource most of the tasks to professionals and get things done in time. Effective planning is a necessity in the success for any business.” Concluded Andy.

Among all the digital entrepreneurs we interviewed, Kate Stevens’ response was the most interesting. She is the founder of Reviewlatest. According to her, her day doesn’t have precise limits in the sense that it never starts or stops. “It’s just like the universe,” she said.

“Even when I am out of office, I may remind myself of a task or get an idea randomly without consciously doing it. However, this doesn’t mean that I do my tasks randomly. Prioritizing daily tasks is important because there are very important things concerning raising money, increasing the online visibility of my business, saving money, address my website visitors’ and employees concerns, and more. Since everything can’t be done simultaneously, prioritizing tasks is important.” Said, Kate.

In his response, Sam Taylor, revealed the dynamics of his team. According to Sam, when working, there are neither fixed spaces nor fixed hours. However, there is one thing the team manages to successfully; meeting deadlines in time.

He said, ”We utilize technology to control and speed up processes. As much as we want to complete everything in time, we still give our employees the time they need to have a life outside the offices. One important thing to our business is regular evaluation of our customers’ comments, and concerns. That means we spend much time trying to make our services better.”

The last person to respond to our interview was Sarah Forester, a digital marketer with more than nine years of experience. She began as a B2B telemarketer, worked her way up the ladder to become a top for an internet marketing agency. Over the years, she has handled different challenges in her line of work.

Sarah says that she wakes up at 7 am and by 9 am, she is always in her office. With huge volumes of work to be handled daily, she says that outsourcing is an effective way of getting things done in time. “It’s always healthy to spare some time for yourself and recharge your energy.” She concluded.

Is there anything like a typical day in a digital entrepreneur’s life?

After reading through the responses given by different entrepreneurs, perhaps you’re wondering if there is anything like a typical day in a digital entrepreneur’s day. It’s worth mentioning that there is no concrete recipe for success.

Similarly, there is no typical working day for a digital entrepreneur. You must have realized that each day is different for different people and all boils down to one’s personality and company traits.

Regardless of the differences in how different digital entrepreneurs get their work done, you must have noticed that the ink that bonds all of them is the passion they put into their work.

Their work schedules lack time limitations, and they aren’t bound to work in fixed places. They all use technology to control, get everything done in time, and improve their working experiences.  

Author Bio: Richard Dean is a Director at Caffeinated, one of the fastest growing link building and content creation agencies. He has started and invested in a number of startups since 2008, but found his real passion with digital marketing.

Jeff Zinser, Owner of Right Recruiting, a Philadelphia based recruiting firm that works with growing companies nationally joins Enterprise Radio. Most of his clients are privately owned firms in the $10,000,000 to $500,000,000 range.

Listen to host Eric Dye & guest Jeff Zinser discuss the following:

1. Is there a particular challenge in recruiting for growing companies as opposed to more static firms?
2. What type of criteria should an entrepreneur have when evaluating a candidate for a job like that? A newly created position.
3. What should an employer know about the 2018 employment market?
4. Why are strategies that rely on an out or work labor pool or pulling from badly run companies are not seeing success now.
5. Is there one thing that the entrepreneur needs to remember when hiring?

Jeff Zinser is the principal and founder of Right Recruiting, an executive recruiting firm in Blue Bell, Pa. Jeff started Right Recruiting in 2003 after a successful career managing a Philadelphia-based national recruiting organization with offices in multiple cities. Jeff began his career in recruitment in 1980 after studying Labor Relations and Economics at Penn State.

Jeff’s has over 35 years of experience in the recruiting industry. In addition to running Right Recruiting and managing projects, Jeff has been a resource on employment issues for many regional and national news outlets.

Website: www.rightrecruiting.com

Social Media Links:
Twitter: https://twitter.com/rightrecruiting
Facebook: https://www.facebook.com/RightRecruitingLLC
Linkedin: https://www.linkedin.com/company/right-recruiting-llc

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As an entrepreneur, you wear many hats, but few of those hats take up as much time as getting your online presence just right.

You have to think about websites, social media, blogs, email campaigns, and more that can make you wish you never went into business for yourself in the first place!

Don’t give up on your business just yet. Half the battle is knowing which mistakes to avoid, like the ones on this list.

Having a Bad Website

Many entrepreneurs think the absolute worst thing you can do for your business is to not have a website. That’s pretty bad, but it isn’t the worst. The very worst thing you can do is have a bad website.

That can mean a lot of things like:

• Crummy content that isn’t written by a skilled content marketer
• The wrong colors, fonts, and layouts
• No use of SEO

According to BuildFire, it also means not optimizing your website for mobile viewers. By using a progressive web app (PWA) you can make your website function as if it were an application, which is great for people browsing the web on a mobile device.

Not Having a Mobile App

A PWA is a great way to make sure potential clients and customers are able to browse your website easily, but don’t think it means you don’t have to have a mobile app.

You want to eliminate as many barriers as possible between your customers and clients and their ability to access information about your business. The best way to do that is to create a mobile app that is downloaded directly to their device, providing you with instant contact day and night.

You Have a Great Website, but That’s it

Maybe you’ve got the website thing down and you even have a mobile app. Some entrepreneurs mistakenly think their job is done when it’s really just beginning.

A great website is only the first step. If that’s the only presence you have on the internet, you aren’t likely to dredge up a lot of business. You have to expand your reach, which means heading over to social media websites.

Social media marketing is one of the best ways to draw customers and clients into your business because it can:

• Increase brand recognition and loyalty
• Provide you with higher conversion rates
• Give you better search engine rankings
• Provide you with free marketing opportunities
• And more

Don’t think you have to do it all at once. Try tackling one platform at a time while you build your empire. As you become more successful, you can employ social media marketers to help keep your Facebook, Twitter, and Instagram accounts up-to-date.

Not Using Local SEO to Your Advantage

You probably already know about SEO. You may already be optimizing the content you put on the internet for certain searchable keywords and phrases that will increase the likelihood of potential customers of finding your business, but do you know about local SEO?

Local SEO isn’t such a big deal for people at home using a desktop or laptop computer, but it’s everything to people using mobile devices to look up information on the go. They want to know what products and services are nearest them, which means you have to think about using local SEO in your content as well.

Not Doing Ads the Right Way

As an entrepreneur, you know that ads can be deceptively difficult to create. They require the right images and the right words to make the biggest impact. Well, it turns out, ads also need to be designed differently depending on where they are found, which means creating ads specifically for different platforms.

Search intent is very different for someone browsing the web on a desktop computer than a mobile phone. It turns out people using stationary devices are a lot less likely to commit than a mobile phone user who wants instantaneous results. That means your ads should differ depending on whether they’re being seen on a desktop, laptop, tablet, or phone.

Although you want to do your best to avoid these mistakes from the very beginning, don’t let the potential for making mistakes keep you from taking risks. It’s much better to give everything your best shot knowing that you’ll have to tweak a few things as you go. As you learn more about what it really means to run your own business, you’ll get better and better at avoiding mistakes like the ones on this list!

Whether you have a pool in a subdivision, a multi-pool facility at a leading country club, or a water park in a small or large municipality, you should take good care of your pools. Modern companies ensure that your facility stays safe, open, and ready to be used at all times. Their service technicians remove the pool cover and store it at your facility, acid and pressure wash the pool interior, install all necessary pool equipment, assemble as well as turn on the filter system. They can even assemble all plumbing in the bath house or club house, clean as well as arrange your pool furniture on the pool deck.

Modern companies will 

Modern companies will lead a pre-opening examination and will give a composed report of any repairs, hardware, or administrations required. Their administration experts likewise lead a stroll through with the customer and clarify all repairs required for the best possible activity of the office.

Where relevant, they will plan and be available at the wellbeing division pre-opening assessment to guarantee that all prerequisites are met before opening the office. Their particular enlisting and preparing programs guarantee that your office will be staffed appropriately with proficient lifeguards that are dependably on-time with an organization uniform. Their broad lifeguard preparing is intended to amplify the capacity to perceive and forestall crisis circumstances.

Most companies appoint your 

Most companies appoint your office to a territory manager who will visit your office at least 3 times each week. The administrator will assess the staff execution and review the security and tidiness of the office. The chief will meet with your administration group at least once every week to talk about the general pool task and give a nitty gritty composed report. Their security reviewers will lead arbitrary office wellbeing checks to guarantee that our lifeguards are cautious and mindful and invigorating their insight.

They offer extra services 

They offer extra services, for example, giving janitorial supplies, medical aid, and different random items that relate to your office. master in pool channel framework repairs and pool basic repairs. Their administration technicans are Certified Service Technicians by the American Pool and Spa Association. All repairs are finished in an auspicious way with the attention on quality workmanship.

Persistent instruction and preparing of their administration professionals guarantee that we are progressive on the most recent innovation, materials, procedures and security prerequisites. benefit experts are prepared to investigate any issue with the channel framework. This incorporates pump and engine substitution, channel substitution, channel media revive (sand, diatomaceous earth (DE), and cartridge), parallel substitution, pool channel framework redesign , channel framework re-funneling, pump release substitution, weight checks from 0-60 PSI, vacuum measures from 0-30 Hg, and stream meters with vertical, flat, or side mounts.

Be that as it may, you should remember that you pick an organization that have many years of involvement in keeping up, staffing, and overseeing sea-going offices the nation over. Regardless of what your necessities might be, their group is anxious to help you with all your amphibian needs. Such organizations ought to have the most experienced experts in the business. They should have a long time of joined aquatics experience and ensure that the correct expert is accommodated the activity you require finished. In any case on the off chance that you require a standard week by week visit or a repair to your Air Handling units. You can also talk to the service experts at United Pools.

Modern organizations have individuals who experience 

Modern organizations have individuals who experience thorough and intensive preparing project to guarantee you have the best group overhauling your office. All professionals are ensured, which is the world biggest association that confirms pool experts and administrators. With this engaged way to deal with preparing and ability, you will be guaranteed that your activity is done well, on time and by a confirmed, trained professionals.

Girard Newkirk, CEO at KWHCoin, a blockchain based renewable energy company using a digital currency that converts renewable distributed energy resources to digital tokens joins Enterprise Radio.

Listen to host Eric Dye & guest Girard Newkirk discuss the following:

1. Explain what KWHCoin is to our listeners?
2. Last year’s hurricane season destroyed a lot of Puerto Rico’s energy infrastructure. Tell us about KWHCoin’s project in Puerto Rico.
3. Congratulations on being a finalist at this year’s Startup World Cup competition in California (taking place May 11th). How does it feel to be a finalist? What will KWHCoin do to stand out from the competition?
4. You recently signed a partnership in Kenya with a health startup. What is this partnership about?
5. What are KWHCoin’s growth plans for the future? Can you elaborate a little on that…

KWHCoin is a blockchain-based renewable energy company using a digital currency that converts renewable distributed energy resources to digital tokens. The energy generation used to back KWH tokens are generated from numerous renewable energy sources including solar power generators, solar communities, microgrids, electric vehicles, energy storages, wind energy, and hydroelectric power generators. All the energy converted to KWH tokens is generated through 100% clean, renewable energy. Our mission is to lead the change in supplying humanity with clean energy. With support from clean energy advocates, nations, companies and charitable organizations we plan to provide a viable solution for the 1.2 billion people who currently lack access to energy. The Grid will provide 100% clean, renewable energy, direct from solar and distributed energy resources, that access all renewable elements.

Girard Newkirk is a social entrepreneur that is using technology as a platform for liberation integrating the principles of the circular economy and decentralization to build sustainable and circular enterprises to promote the social good and remove barriers to accessibility for all.
Before devoting his full time to serving Newkirklytics and KWHCoin, Girard served as Vice President of Macys in San Jose, California, where he led one of the largest Macys in the world. Girard has been a retail executive for over 10 years and has decided to apply those years of executive training and team development to social entrepreneurship.

Girard is also a freelance writer and has been published in several online publications in the fields of cryptocurrency, finance, politics, technology and decentralization.

Girard studied Political Science and Economics at East Carolina University and the passion for building ladders for upward social and economic mobility have guided him to social enterprise.

In addition to his professional life, Girard is a loving husband and father of 2 beautiful children and he loves to hike in the beautiful Santa Cruz mountains and enjoy the great outdoors and traveling.

Website: www.KWHCoin.com

Social Media Links:
Facebook: http://www.facebook.com/kwhcoin
Twitter: http://www.twitter.com/kwhcoin

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Sharon Vinderine, the Founder and CEO of PTPA, where parents consult for the best products for their families joins Enterprise Radio to discuss a recent consumer impact survey on Toys ‘R’ Us shutting down stores.

Listen to interview with host Eric Dye & guest Sharon Vinderine discuss the following:

1. Please describe PTPA Media in your own words. What inspired you to start PTPA?
2. Tell us about your PTPA Seal and what it means.
3. What previous experience helped you launch PTPA?
4. You recently launched a survey of the consumer impact of Toys ‘R’ Us shutting down stores. What do you feel will be the overall impact of how consumers shop for toys due to the store closings.
5. What was interesting from the survey was that you mentioned 7 in 10 North American Moms Buy Toys in a retail store over online. Why do you believe parents still prefer retail shopping.
6. What were some of the other findings in the survey.
7. The Seal of Approval plays a big role in the purchasing decision of consumers. How do you determine what toys get a Seal of Approval?
8. What is the process for companies to obtain the Seal of Approval and how does the entire process work.

Sharon Vinderine is Founder and CEO of PTPA Media Inc. As the founder and CEO of PTPA — where parents consult for the best products for their families — she’s worked with some of the most iconic brands around: Johnson’s Baby; Gerber; Philips Avent; Hasbro; eBay; Microsoft and even the Harlem Globetrotters. Vinderine has been recognized as one of the RBC Canadian Women Entrepreneurs as well as being ranked by Profit Magazine as one of Canada’s Rising Stars. On top of this, the PTPA Seal of Approval is one of the top three most recognized awards in the U.S. and businesses that maximize the PTPA Seal of Approval in all marketing efforts have reported an five-to-seven percent average sales increase over the course of a year. Vinderine been interviewed by over 150 media outlets including The Rachael Ray Show, Extra!, The Steve Harvey Show and headline news on ABC and Fox.

Website: www.ptpa.com

Social Media Links:
Facebook: https://www.facebook.com/parenttestedparentapproved
Twitter: https://twitter.com/ptpa

People also listened to this: KWHCoin, a blockchain based renewable energy company

Whether you’re looking for privacy, style, or something else, it can be a difficult task to choose window treatments. Should you head to a blind store, your local home center, or go online? How formal should you go, or how sheer? And how come your stylish neighbors always seem to get it right?

“Windows are an incredible focal point in a room and blinds and shades ought to be both enhancing and practical. Gratefully, we’ve made some amazing progress from the times of concealing them behind essential smaller than usual blinds. Presently you can spruce up a room in many routes without making a noteworthy speculation,” says a specialist.

Light and security 

Light and security – How much do you need and need? Choose whether you need your room brilliant and vaporous or more “fastened” and comfortable. Is your objective to shut out light for cozy rest in the room or hang a sheer texture in your kitchen that gives the sun a chance to sparkle in finished your farmhouse sink? Are the windows you’re covering close to the front entryway or confronting the bright side of the house? These variables will impact the styles and textures you pick.

Your financial plan 

Your financial plan, Are you furnishing only one window or the whole house? You may consider spending more on specific windows and downsizing on others. Window medications are estimated by measure, so anticipate that bigger medicines will cost more. Custom sizes and claim to fame textures, examples, and highlights additionally add to the cost. How much time and exertion you’re willing to spend cleaning Standard blinds can be cleaned at home, however are magnets for tidy and need visit consideration.

Shades

Shades in finished textures and weaves conceal soil better and are best administered to with either vacuuming or proficient cleaning. Your brightening style Is it formal or easygoing, agreeable or chic? Striking hues can be fun or sensational. Unobtrusive shades are ideal for a room designed in nonpartisan, natural hues. Do you lean toward corded styles or sleeker, streamlined cordless ones? Wellbeing Do you have youthful youngsters in your family unit and a requirement for streamlined cordless blinds and shades?

Blinds are ideal

Blinds are ideal in the event that you need tiltable supports that can be acclimated to give the sun a chance to sparkle in (or not). They offer a good looking, clean-looking custom fit and a lot of protection. Costs for blinds for the most part move in a specific order: vinyl, aluminum, false wood (or finished vinyl) and wood. This is what to think about a few sorts. Wood blinds come in light and dim tints and finished or painted completions — our GH line ranges from white Country Cottage to rich Peruvian Walnut — and they’re ideal for workplaces and sanctums. There are many firms that offer blinds and shades, like Blind Guyz; they have expertise in providing a wide range of window treatment products.

Decision is in your hand 

They’re not the best decision for kitchens or showers, where dampness could do harm (pick polymer or artificial wood rather), or for rooms or parlors where you need a gentler, more sentimental impact. Protecting blinds help preserve vitality and channel or square light, so they buckle down for your cash. GH marked determination of protecting blinds come in 15 hues, from Natural Linen to Sage.

Wider horizontal slats 

Wider horizontal slats create the illusion of greater windows and more space in lofts and little rooms. Braces in the GH line run from 1 inch to 2 3/8 inches. Vertical blinds work for windows that are more extensive than they are tall. They’re a perfect pick for picture windows with a general view or crosswise over sliding glass entryways. Upside: You don’t need to put blinds at half-pole to let in light, as you do the with shades — the full length of the window sheet can simply be secured for a completed look, notwithstanding when braces are open. Convenient for washrooms and rooms since you can leave blinds down for security yet change as required for light.

Every good thing comes with myths because there are always people making weird assumptions. What’s the most common reason that makes consumers not buy leather furniture? It is usually the thought that it needs extreme maintenance and care. However, the reality is that leather furniture doesn’t need as much care as linen, vinyl or cotton needs.

Leather is tough and that makes it easily maintainable. There are kinds of leather than need more attention than the other types, but it is one type of furniture that stands the test of time. You simply need to vacuum dirt out or use a damp cloth to clean it. Leather conditioner and saddle soap work well for occasional cleaning.

Myths about leather furniture debunked

Before going through the pretty collection in the Wellington’s Fine Leather Furniture, have the myths cleared about these types. Following are the myths:

1. You must be rich to buy leather furniture 

It is the foremost and the most misleading myth about leather furniture. It is true that this type of furniture is more expensive than fabric but people tend to save money in the long-run if they buy good quality leather furniture. Buying leather is a lifetime investment – the statement might seem cheesy, but it is true. Leather furniture lasts you for years without wear and tear. You need to replace fabric sofas in every few years as their fibers fade, wear down and pill with regular use. If you buy leather furniture in installments, you might have extra money going out every month. However, in the long-run, you will know the value for money.

2. Leather doesn’t last longer than fabric

It is the funniest myth that most people keep saying. Good leather furniture can outlast three fabric sofas. Leather is a natural product and it ages fine as wine. You can see its color change with time, and that’s the beauty of the product. People accept the beauty of leather because that is how it turns out to be naturally. Leather not only lasts as long as fabric furniture does, but lasts way longer than them.

3. Children and pet damage leather furniture

The third myth is almost coinciding with the second one. This too is an important aspect that we must consider. There are many furniture buyers who believe that this kind of furniture must not be obtained due to different lifestyle or living scenario. However, the truth is, even a person living alone will eventually wear out a product.

Large families, children or animals are not the reason why you should avoid buying leather furniture. People who are still worried about these can coat their furniture with a pigmented finish that gives added protection from pets or naughty children.

4. Leather absorbs surrounding atmosphere

The thought that leather furniture takes up heat and cold is absolutely wrong. The thought process comes to people who have cars with leather upholstery. Your car furnishing can go from hot to cold with sunlight and air condition. However, this is not same for the people who buy leather furniture for their home. Leather takes the temperature of the body within 10-15 seconds and that makes it enjoyable during summer months or cold season.

Now that you have all the myths cleared about leather furniture, make sure you don’t consider the misconceptions while buying. These are the real facts that will help you shop better and consider why leather is one of the best buys for your home décor. Check out the coolest options online and choose the one you want to beautify your house with.

“All roads were leading us back to the blue box.”

Marka Hansen, President of Gap North America (October, 2010)

Back in 2010, when a fair few of you reading this were either in college or even high school, U.S. fashion retailing giant Gap, who actually hadn’t seen an in-store net profit for several years, decided to refresh their iconic brand image by altering their logo, hoping this would lead to a significant change in company fortunes.

Well, as any student knows, there are fails… and then there are FAILS. The enormous customer backlash, led through social media, resulted in Gap dropping the new multi-million dollar logo within a week, and this ill-thought out, failed marketing ploy ended up costing the company a cool $100 million. As one of my old college buddies used to repeatedly say after getting in trouble yet again for something or another, “Andy, honestly, it just seemed a good idea at the time.”

Allow me to introduce myself. My name is Andrew Macia, a successful digital marketing entrepreneur, with technology startups forming a high percentage of my ever-growing client list. The colossal subject of branding and its intelligent design is, understandably, close to my heart, every facet of which usually gets my undivided attention.

Recently, I thankfully had the opportunity to discuss at length the importance of branding legalities – in other words, trademarking and protecting your brand – with David N. Sharifi, a well-respected, experienced trademark lawyer for startups, based in Los Angeles, CA. As David told me:

“In the early stage of a technology startup, from idea to market research to product launch, the company name, or a brand name, enters the entrepreneur’s mind from a myriad of sources and inspiration. Soon after, navigating the complexities of trademark due diligence to select and adopt a brand name as the name of the product or service to be launched becomes critical.” 

Here is the full, hugely enlightening interview – 10 essential questions for startup trademark attorney – a must-read for anyone themselves navigating the raw, forceful impetus (and possible pitfalls) of their own startup.

1. Is it a legal requirement or absolutely necessary for me to register my trademark?

In the U.S., filing for trademark registration at the federal or state level is not required to obtain trademark rights because of the long-standing tradition of recognizing common law trademarks. However, common law trademark rights require actual use in commerce, which generally requires a finished product or service, and the detailed requirements may slightly vary in each U.S. state. For technology startups that are pre-launch, they may not qualify for common law trademark protection, leaving the federal trademark registration system as the only option to reserve their trademark rights until they are launched. Federal trademark protection by filing an application in the United States Patent & Trademark Office (USPTO) is usually the best option regardless for nationwide protection, with the greatest legal advantages, even if common law requirements are already met.

2. What advice can you give about my choice of trademark?

I cannot give legal advice because this is just an informational interview, and readers should consult an experienced trademark attorney before relying on the information. Below are few general best practices for trademark selection, adoption, and legal protection in the United States:

• Consider federal trademark registration as the best way to protect a trademark rather than relying on common law rights.

• Timing is critical in U.S. Trademark Law. The first person or company to file for a trademark application, OR, the first person who establishes common law rights, has legal priority to the trademark.

• Try to pick a unique name – the strongest trademarks are coined terms like KODAK® which has no english meaning. These so-called fanciful marks are strongest, and usually get the fewest rejection or office actions in the USPTO federal trademark registration process. Of course, each trademark is analyzed on a case-by-case basis.

3. What trademark specimen should I use?

A specimen must show use of the mark on the products or services identified in the application. Some the USPTO has listed as acceptable include:

• Labels, tags, or containers and packaging for goods
• For service providers, specimens may be advertising such as magazine advertisements or brochures.
• A photograph of the product showing the mark directly on the product (e.g., the bottom of a coffee mug)
• Product labels and tags showing the mark (e.g., the label on a t-shirt)
• Product packaging showing the mark (e.g., detergent soap packaging)
• Signage used in a product display at a store (e.g., a photograph of the display)
• A web page showing or describing the product near the mark and with purchasing information.
• Advertising materials are generally not acceptable as a specimen for goods, nor are materials used to carry out your daily business (e.g., invoices, packing slips, etc.)

4. What are the costs involved?

The costs can vary depending on the complexity of the trademark, and the range or products for which the trademark is used, which will determine the number of applications to file in the USPTO. Generally, technology startups and entrepreneurs should budget for their trademark search and clearance steps, whether they use an attorney or some other service. A trademark search is not required, but can provide insight on potential conflicts before a federal trademark application is filed in the USPTO.

After the search (or if the search is skipped), a separate budget for filing the application is required in each class. For example, a fashion company wanting to protect their name for clothing would likely only need to file one application, and including various apparel merchandise items under that application, such as t-shirts, pants, skirts, dresses, gloves, headgear, and shoes or various footwear. These all fall under International Class 025 for apparel merchandise and would be under one application.

If this same company also wanted to protect the same brand name in connection with their blog, or a lifestyle media channel that discusses fashion and apparel merchandise online, then a second trademark application may be filed in International Class 041 for online media content and digital publishing, and this would require a separate budget. If they also wanted to make perfumes and cosmetic products under the same brand, an additional application would be filed in Class 003.

There are 45 International Classifications in the US Trademark Office, and they cover virtually all areas of industry. So, it all depends on the scope of protection and other case-by-case specific factors. Entrepreneurs and technology startup CEOs should aim to work with an experienced technology, trademark and intellectual property attorney, who have expertise working with technology startups on lean budgets, and reach a clear understanding of the legal costs and due diligence steps to be performed at each stage of the trademark selection and protection process.

5. How can I fully protect my trademark?

There is no “full trademark protection,” particularly for new brands because of the risk of potential earlier users. Also, for international trademark protection, separate filings in each country may be required.

The best trademark protection strategy roadmap for technology startups is:

1. Select a trademark as a first choice, and have 2-3 backups.
2. Do a Google search to see if someone is using the mark.
3. After your own search, consider hiring a trademark attorney to either also do search, and/or file a federal trademark application in the USPTO.
4. Assuming there are no conflicts, this is the best method of trademark protection in the U.S., using the federal trademark registration system in the USPTO.

6. Have you had any difficult cases in the past, and how were they resolved?

Without discussing client details, I had a case where we filed a federal trademark application for a very desirable brand name in connection with a mobile application software company. A few weeks after our federal filing, we discovered a Fortune 500 company using the exact same trademark in connection with the exact same mobile application software on one of Apple’s App Stores. We ended up being successful on the issue of priority because our federal trademark application was filed in the USPTO just a few hours before their mobile application went live, and this withstood legal challenges. That case went to appeal and my client was ultimately successful. The case is now federal law in the Seventh Circuit.

The lesson for trademark owners is the legal benefits of presumptive nationwide priority that comes with filing a federal trademark application, assuming other legal requirements are met and the application matures to registration, can be substantial.

7. Does your practice handle other types of cases, or is it solely focused on trademarks, and their registration and protection?

We are an intellectual property and entertainment law firm, and we focus on digital media and technology startup ventures, including software innovation. Intellectual property law includes trademarks, copyright law, patent law, trade secret and confidential information protection, and the protection of these proprietary assets through registrations and through contracts.

We also negotiate and draft contracts related to software development and attaching key strategic partners to ventures. Most of intellectual property law is federal law, and we have clients all over the U.S, China, European Union, U.K., and other countries.

8. How many trademarks have you registered?

In my ten years of exclusive intellectual property law practice, I am personally listed as attorney of record on over 165 federal trademark records in the USPTO database. I am also attorney of record on over 26 trademark litigation cases in the Trademark Trial And Appeal Board (TTAB), and regularly consult legal teams on federal trademark litigation in connection with technology.

I’ve been named among the Top 30 Most Influential Attorneys in Digital Media and E-Commerce Law by the Los Angeles Business Journal and interviewed by ABC News, KTLA News and other major outlets as a legal expert in technology, trademark and startup law.

9. Have you ever had to present verbal arguments and representations before the TTAB?

No, primarily because the TTAB is designed to keep legal costs low by permitting arguments in writing, making oral arguments rare in these settings.

10. If you could summarize the importance of a trademark, what would that be?

Take action on trademark protection early as priority matters, and try to select a unique name because generic or descriptive terms like “Delicious Beer” for beer or “Soft” for pillows, for example, may have more legal hurdles compared to the strongest types of trademark protection for coined, fanciful terms like “Kodak®” for photography film.

As we have learned, during the early stages of a tech startup venture, branding and marketing questions arise, and entrepreneurs and CEOs begin to consider their brand name protection with trademarking. A lot of factors can determine what makes “good” trademark from a legal perspective. Consideration of these factors with an experienced trademark attorney can help entrepreneurs make informed decisions about which brand names, logos, and slogans to protect, and which federal trademark application filing strategies in the USPTO best suits their objectives.

• The importance of due diligence is paramount to avoid potential conflicts.
• Analyzing the scope of trademark protection across various goods and services is also important.
• The type of specimen that will be required to complete trademark registration can help inform the filing strategy early on in some cases.
• Consulting with an experienced trademark attorney can significantly improve the chances for federal trademark registration.

Are you currently using trademark on products and services or do you want to protect a trademark for a product that is pre-launch? Please feel free to comment with your questions or concerns about branding, timing, and using trademark protection to protect brand names and logos in the U.S. However, remember this is a public forum, so keep any confidential information just that – confidential.

Lastly, and after profusely thanking him for his excellent insights, David wouldn’t let me go without promising to include the following:

Disclaimer: The content here is a discussion of legal issues and general information; it does not constitute legal advice, and should not be used as such without seeking professional legal counsel. Reading the content above does not create an attorney-client relationship.